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What Jesus Said About Love

What Jesus Said About Love

February is the month of love. We often think about how much we love our spouses, our kids, our family or friends during this time. But we tend to forget about our love for Jesus and His love for us. Part of our Christian duty is to show God’s love to others – in all

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How Facebook’s New Timeline Algorithm Will Affect PHCs

How Facebook’s New Timeline Algorithm Will Affect PHCs

On January 11th, Facebook announced that it will be making some significant changes to its News Feed algorithm. What will those changes entail? The algorithm is being tweaked to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from friends and family over public content.”   That sounds great for

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How to Utilize Facebook for March for Life

How to Utilize Facebook for March for Life

March for Life is a nationally recognized event and protest for the right to life of all humans. If you’re interested in creating your own March for Life event, outlined below is how to promote messaging and the basics of leveraging Facebook advertising for the event. We also recommend bookmarking this page so you can

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9 Things We Learned About Pro-Life Marketing In 2017

9 Things We Learned About Pro-Life Marketing In 2017

The digital realm is constantly changing, but with constant change comes many learning opportunities and experiences – especially for the pro-life movement. Below we’ve outlined the top 9 things we learned about pro-life marketing in 2017.   1. How to combat Expose Fake Clinics Week In the event of Expose Fake Clinics Week (or any emergency

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2018 Marketing Calendar for PHCs

2018 Marketing Calendar for PHCs

What better way to plan for 2018 than your very own marketing calendar? The new year is fast-approaching and now is the time to plan your marketing efforts for next year.  From donor events and awareness weeks to social media holidays, there are numerous opportunities for you to promote your center in the coming year.

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How to Take Advantage of Free Digital Marketing Tools for Your PHC

How to Take Advantage of Free Digital Marketing Tools for Your PHC

Help her find you with these free digital marketing tools for social media, paid search and SEO. By leveraging these digital marketing channels, you will be able to spread more awareness about your center and its services, ultimately encouraging more women to visit your center. Below we have listed nine free marketing tools that will

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Attract More Donors With Facebook Targeting

Attract More Donors With Facebook Targeting

By running ads for an event using a strategically selected target audience, your center will reach more donors and pro-life supporters. Whether you want to increase attendance at an event or increase followers on your donor page, these four Facebook targeting tips will help you get started on creating an effective ad campaign to reach

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Mobile-First Marketing for Pregnancy Centers

Mobile-First Marketing for Pregnancy Centers

Data from numerous pregnancy resource center websites and marketing campaigns reveals that nearly 100% of traffic is sourced from mobile phones. Women ages 15 to 29 years-old use their smartphones to search for your services. It is imperative that your center’s marketing takes a mobile-first approach in nearly every digital medium, from your website and

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4 Things PHCs Should Know About Facebook Targeting

4 Things PHCs Should Know About Facebook Targeting

What if there was a tool that could help you target women in your area who might need your help? With Facebook targeting through the Ads Manager tool, you can target potential abortion-minded women in your area . Choose Life Marketing is experienced in targeting abortion-minded women on Facebook and weaving that targeting into a full-fledges social

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PHC Design Cheat Sheet: Attracting Abortion-Minded Women Through Visuals

PHC Design Cheat Sheet: Attracting Abortion-Minded Women Through Visuals

Catching the eye of an abortion-minded woman can be done through a design that stands out through the clutter. When it comes to young women, visuals can make or break your online marketing efforts. And, when we say visuals, we aren’t just talking about the photos you use. We mean ALL the visual components that

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The Anatomy of an Instagram Post

The Anatomy of an Instagram Post

Young women tend to trust organizations that keep up with social trends and create strategies designed specifically for them. Recent studies show that Instagram is now the top social media platform among American teens, making the photo and video sharing tool a powerful way to reach young women. If you’re just beginning to use Instagram,

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Crisis Management Tips for PHCs

Crisis Management Tips for PHCs

Over the past week, pro-choice extremists targeted pregnancy help centers through online attacks, phone calls, and protests at the center’s physical locations. The protesters created a website called ExposeFakeClinics.com that detailed information about the location, contact information and online profiles of more than 4,000 pregnancy help centers worldwide. The flood of confrontational conversations and negative

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