Navigating the World Wide Web is not an easy task. With an ever-changing digital landscape and endless flow of conversation, it’s easy to be steered in the wrong direction. That’s why the experts at Choose Life Marketing are here to show you the way. Today, we debunk five common myths that can harm your digital marketing strategy.
MYTH #1: “If You Build It, They Will Come.”
After putting weeks of work toward a beautiful, responsive website, you’re ready to take on a new wave of leads. But instead, nothing. What went wrong? Why aren’t you getting the attention you hoped for? One common myth is that once you’ve launched a new website, the leads will come pouring in. But how are abortion-minded women supposed to know about your new website if they never see it?
If you MARKET it, they will come. Very few people arrive at websites directly. Most stumble upon a website after clicking on a Google search result, social media post or email link. It’s not enough to have a wonderful website built to attract young women. If your SEO is bad and you don’t take advantage of digital marketing tools like social media or PPC ads, you won’t get the attention you desire.
Myth #2: “My Website Doesn’t Need to be Mobile Friendly.”
On average, more than 90 percent of a pregnancy health center’s leads come from mobile devices. Women ages 15-34 conduct most of their online searches on a smartphone. If your website is not optimized for mobile, it will lack the user-friendly experience that will help abortion-minded women trust your center to help them in the decision-making process. First impressions are important, and a bad one will dissuade them from making an appointment.
How to make your website user-friendly:
- Create a mobile version of your site using a conversion platform
- Use a mobile plug-in
- Choose a mobile-first, responsive web design
MYTH #3: “Instant Leads? Just Add Marketing!”
Good things come to those who wait. Although some tactics show progress immediately, it takes time for a marketing strategy to accumulate results. To accurately test if you’re garnering the results you need, follow these steps:
- Set goals and benchmarks
- Measure conversions
- Use social media analytics to measure engagement
- Review website traffic
- Compare foot traffic or phone calls from before and after launching your campaign.
MYTH #4: “Marketing Should Attract As Many People As Possible.”
Marketing goes beyond attracting an audience. A good strategy is one that chooses the right audience. While some forms of advertising try to serve everyone, digital marketing allows you to narrow down your audience by gender, age, location, interests and more. This is especially important to pregnancy help centers because you can now make the most of your ad budget and avoid spending money on the wrong audience. How do you target the right audience? Be as detailed as possible when identifying your ideal client.
MYTH #5: “Only Big Businesses Use Digital Marketing.”
Many people assume that big businesses are the only ones that can afford advertising. Unlike TV and other traditional forms of media, digital ad campaigns are often inexpensive and affordable to most organizations. Small budgets can bring successful results when using appropriate digital marketing tactics.
If you already have a digital presence, do you know if it’s working? Choose Life Marketing can help you evaluate your online needs and determine which strategies will work best. Contact us today!