Google’s Move Toward Intent-Based Ads: What it Means for Your Pregnancy Center

Google ads have long been an impactful way to reach abortion-minded women, and they still are. However, Google has made behind-the-scenes changes to now serve ads based on more than advertiser-set targeting options, such as keywords.

We break all of this down in our fact sheet, “Google’s Move Toward Intent-Based Ads: What it Means for Your Pregnancy Center.” Read it today to get the full scoop on these changes, learn how to diversify your marketing plan, and ensure you still reach women with your Google ads.

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