Women in your community are trying to find answers to their many questions in the midst of their unplanned pregnancies. Once they find you online, they skim over your content to learn if your services and support are a good fit for them. Marketing in the middle is where you get to bridge the gap between capturing their awareness and conversion – moving them from finding out about you to walking through your front door. Well written, well optimized content has great value as you educate your audience about how you will best serve and help them.
Use this small window of time as they focus on your content to direct women to your center, offering them the confidence and support they need to choose life!