Read our new guide, “Segmenting Email Campaigns for Best Results,” to learn how to segment your donors, send resends based on activity levels, create strategies for email collection, and keep your database clean. Our tips will help you receive more opens, clicks, and engagement. Get the most out of your email campaigns by reading our … Continued
Grow your pregnancy resource center’s reach beyond the basics by using popular platforms like Spotify, Pinterest, and more. Take your advertising to the next level with our free guide, “Beyond the Basics: All the Platforms.” You’ll discover new types of online marketing and learn how each platform can impact your mission positively. Download the free … Continued
Marketing your non-medical services is a key to reaching and serving more women facing unexpected pregnancies. With a diversified, strategic marketing plan, you will see results. These are the services that ensure she (or he) doesn’t feel alone. They could include options counseling, “Earn as You Learn” programs, life skills classes, support groups, men’s mentorship, … Continued
Pregnancy centers come in all shapes and sizes. While many of you focus on resources and support, others focus on medical services, from ultrasounds and STI testing to well-woman exams. This week’s free guide is especially for those of you who identify as pregnancy medical centers or clinics. It shares tips and insights on building … Continued
When it comes to marketing, it can feel like there are too many options. There are too many trends, too many platforms, too many strategies… too many things to think about, right? However, with Big Tech censorship and favoritism, reaching abortion-minded women with only one strategy or on just one platform can risk messaging delays … Continued
Big Tech has kept us guessing this year! Between Google limiting pregnancy centers’ visibility in abortion searches and Facebook removing certain targeting details, we have certainly been on our toes. In this week’s FREE guide, How to Diversify Your Marketing Plan, you’ll learn how you can take steps now to make sure your eggs aren’t … Continued
We understand how critical it is for your center to get your digital marketing right. You have a limited budget, and you need to make each cent count towards reaching abortion-minded women. Find out if your marketing is working by measuring success across a variety of digital marketing methods. When you effectively execute and track … Continued
Like anyone, there are moments that your donors get distracted or just busy and may need little reminders and updates of the mission you accomplish each day. It’s a great way to remind them of the importance of their partnership and great value they bring to your center. The more donors can see the impact … Continued
While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. How is your center doing? This week, … Continued
It seems hard to believe 2021 is just around the corner. While this has been both an unforgettable and challenging year, we are amazed at all that you have accomplished to continue ministering to the hearts and needs of those you serve in your pregnancy center.
It’s easy to create your website, happily sign off on all of the content, and then never think about it again. But that isn’t a good long-term strategy if your goal is to reach abortion-minded and abortion-determined women in your community. Test your knowledge of effective websites by taking this quiz and then keep reading … Continued
Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support. A capital campaign is a focused effort to raise significant … Continued