Without a doubt, your center needs a strong digital marketing strategy in place to reach the women who need you the most. This is a reality of living in 2020, especially as federal judges and other special interest groups make it easier and easier for women to go online to get abortions very early in their pregnancy. It is imperative to reach them first because you are a voice of truth in their lives – offering life-affirming options to their unplanned pregnancies.
Unfortunately, websites cannot be developed and left alone with only occasional updates to hours and services. They need to be managed regularly to stay optimized to assure traffic to your site. Part of the strength of your digital marketing plan is in keeping the content on your website fresh and updated. And one of the best ways to do that is by blogging. Today we share five tips for creating a blog that helps drive women to your website and to the life-affirming services they need.