For decades, pro-life organizations and pregnancy centers within a community have acted independently of each other. Because each organization has a unique vision and mission, this is understandable. However, when it comes to what you spend to advertise, there are some downsides to your autonomy that are important to be aware of if you want to keep your marketing costs low for pro-life organizations within your same community.
If pro-life groups in the same area are not collaborating about their marketing efforts, it can drive up costs for both organizations. In this guide, we’ll break down why this is true and what you can do to promote greater communication and collaboration in your area.