Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the internet. For years, your primary client audience has been Millennials. Like all of us, they are aging! Older Millennials are well into their 30s. Because they grew up during a period of time with great technological changes, it’s become common to associate “Millennial” as “young, techy people,” or just young people in general. But remember, Millennials are getting older and a new audience you must focus more attention on is Generation Z. Today, we’ll look briefly at some distinctions between the two generations and then explore the platforms where Generation Z spends most of their time. This guide will take you through how to engage well on each of these platforms to increase the effectiveness of your communication with Gen Z.