Search engine optimization (SEO) is necessary for a great marketing strategy to show up for women searching online for abortion information. It helps you stand out and connect with the abortion-minded woman. SEO takes time to understand and incorporate into your marketing plan, but the results are worth all the extra effort. The online world is growing and improving day by day, and so can your center.
A well-optimized website is the foundation of any strong marketing strategy for your pregnancy center. Search engine optimization is the process of improving the quality and amount of website traffic to a website or page from search engines. When it comes to ranking on top of Google, the more strategy you put into SEO, the better chance women have of coming to your website and ultimately walking into your center. Here are three ways to easily improve your SEO today:
1. START A BLOG
A blog carries great significance in answering women’s questions online and giving them practical support through medical information and advice. It can act as a gateway to a woman and your center. When your blogs are optimized with SEO correctly every month, you make your website more visible to women or men searching for keywords through Google.
A blog is a perfect addition to your SEO strategy because it allows you to regularly add fresh content to your website. Google loves having new pages to “crawl” and index, and blogging is an easy and effective way to add those pages.
If you haven’t started a blog yet, there are a couple of steps to take before diving in. First, know who your audience is. Think of the woman you are trying to reach (how old she is, where she lives, etc.). Do your keyword research to see what your target audience is searching in your area and use these words and phrases within your blogs. You also don’t want to forget to add at least one image or video to each post. All of these steps matter to maximizing your reach and engaging your readers.
Start with the goal of posting one blog every month and work your way up from there. Each blog should focus on a single keyword or phrase directed at the abortion-minded woman. Avoid blogging on topics that might push these women away, like parenting classes, diaper drives, and other donor-related events.
Easy ways to optimize your blog for SEO:
- Pick relevant topics
- Create and stick to a schedule
- Incorporate popular keywords (ex: common pregnancy symptoms, what is an ultrasound, abortion pill information, etc.)
- Include medically-backed information
- Focus on 1-2 keywords or phrases
- Link to other parts of your website within the blog
- Include a call to action at the end to direct them to your center and lead them to your services
2. SET UP AND POST TO GMB
GMB stands for Google My Business, a powerful free advertising tool to funnel people to your site and center. It’s best at leveraging a local-based strategy to reach women in your area. Google My Business posts are great for highlighting your services
and reaching women and men who need help while facing an unplanned pregnancy. Creating optimized GMB posts helps your center rank higher on Google and create visibility for your center online. Google My Business is a valuable tool to use that helps you:
• Display and control your business information
• Interact with potential clients and manage online reviews
• Collect insights into how your customers are arriving on your site
Here are some steps for an effective way to use Google My Business for your center:
A. Set up the GMB account
First steps to setting up your GMB account:
• Set up a name for your account
• Set up the address & your location
• Categorize your business
• Set up your contact details for viewers
• Finish & verify your business
Our team at Choose Life Marketing would be happy to help get your GMB account set up and provide GMB creating and scheduling services.
B. Optimize GMB posts
Optimizing your GMB posts is the most vital step in the SEO process as it helps improve engagement and boosts your local ranking!
• Complete all data for your posts
• Include keywords in posts
• Update operating hours for your center
• Include photos/videos
• Respond to/manage client reviews
• Enable clients to message you
• Use local posts
C. What and when to post
Now for what you have been waiting for: what should you actually post on the GMB platform? Some of the best things to post are information about your specific services (pregnancy tests, ultrasounds, STD testing, etc.), information on pregnancy options, and posts answering questions your viewers are searching for. Don’t forget to create a call to action as well, where you direct them to use your services/center at the end of your posts.
These posts should be short and sweet, no more than 3-5 sentences. They remain visible for only seven days, so you should post every week. You can provide links back to your website in every post, or set the call to action button for women to call your center.
Research shows that the best times to post to GMB are Thursdays and Fridays from 9:00 a.m – 11:00 a.m. But any weekday, 9 a.m to 11 a.m, would be a safe time to post as well.
3. UTILIZE THIS ON-PAGE SEO CHECKLIST
On-page SEO is the practice of optimizing specific web pages so you rank higher and earn more relevant traffic in search engines. On-page refers to the content and HTML source code of a page that can be optimized. Off-page SEO refers to any external links and signals. Here is a quick and easy SEO checklist to start optimizing your web pages:
• Is each page optimized for only one keyword/keyword phrase?
• Are meta descriptions optimized?
• Do the images have alt-tags?
• Are the paragraphs broken up so the page is easy to read?
• Does the page have at least 300 words of copy?
GET HELP FROM AN EXPERT
We understand the SEO process isn’t as simple as it sounds, especially if you want to do SEO the right way. It takes time to learn, create, and optimize your content for the best results. Though you may want to start with the basics, our team of marketing experts at Choose Life Marketing can help bring people to your site and also through your doors.
We research the keywords and phrases your competitors are using and strategize how to incorporate those into your site so you are able to rank higher than your competitors. SEO is an ongoing process that requires time, strategy, and management, and our team is equipped to bring your online presence a step ahead.