One of the basic principles of marketing is identifying your target audience. This answers the question, “Who are you trying to reach?” with your message. When it comes to creating effective email campaigns, you must know your target audience. For pregnancy centers, these are your donors—the ones funding your organization. In this guide, you will … Continued
With huge email service providers Google and Yahoo implementing new policies to protect their customers from email spam, we have received many questions from pregnancy centers. How will your automated emails continue to be delivered? Does this impact your fundraising emails? Will other email service providers follow suit? Before we answer these questions, it’s important … Continued
At some point, we all ask this question about our marketing: Is it working? According to SocialBoosting digital marketing involves investing time and money, and pregnancy centers want to ensure each dollar is being spent in the most impactful way possible. This FREE guide shares key indicators of success across a variety of digital marketing … Continued
I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients. At the same time, we … Continued
Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued
Did you know that there are approximately 1.5 million nonprofits in the United States? While this shows true generosity, it can also mean that 1.5 million organizations are vying for people’s attention and contributions throughout the year. As a pregnancy help center. how do you reach your donor audience in a way that won’t fatigue … Continued
Email marketing is effective, and for PHC donor email campaigns, it’s essential. It allows you to personally reach out to potential donors, explain who you are, what you’re doing, and why they should get involved. But with so many emails being sent each and every day, how can you make sure yours are noticed? A … Continued
In order to send the right message at the right time to pregnant women in need, it’s helpful to become familiar with current digital terminology. You don’t need to be an expert to master the web game—all it takes is a little brushing up on the latest lingo! Let’s start with some of the basics … Continued