Video Marketing: Why it’s a Big Deal and How to Use it for your Pregnancy Center

Since its rise in 2017, Video Marketing has become one of the most powerful marketing tools. 78% of people watch online videos every week, and 55% view them every day.* Whether you are targeting donors or abortion-minded women, Video Marketing can capture the attention and engagement your center needs.

Download our FREE guide on Video Marketing to learn more about how to create and use videos to improve your marketing results.

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New Year, New Her: Reaching the Abortion-Minded Woman in 2021

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much.

As you embrace 2021 for all it will bring, we want to introduce you new approaches to most effectively reach abortion-minded woman. Last year changed all of us, and to reach her, there are some important things you need to know.

Download our FREE guide and learn fresh ways to reach the abortion-minded woman in 2021.

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2021 Marketing Calendar!

Social Media is a proven marketing powerhouse for pregnancy centers across the country. From connecting to donors to engaging with abortion-minded women, social media plays an important role in your marketing strategy.

One way to expand your social media reach and boost engagement is to leverage special days, national events, and holidays. Download our FREE 2021 Marketing Calendar today for a reference guide to dates you won’t want to miss.

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Merry Christmas!

We are so grateful for your pregnancy center and the life-saving work that you do. Please enjoy these free social media posts for your client social media accounts on Christmas and New Year’s. We are looking forward to serving you in 2021!

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2020: A Year In Review

 It’s hard to believe we just have a couple of weeks left of 2020. As we look back on this crazy year, we notice a lot of takeaways for pregnancy centers and others in the pro-life movement. As online searches for abortions increase, marketing trends change and Big Tech algorithms threaten to censor various kinds of content, it’s important to have your game plan for the new year.

In this FREE download, we share our top marketing tips from 2020 and our projections for the new year.

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Your Secret Weapon Against Big Tech

If you’ve followed the news, watched any senate committee hearings, or tried to run Google or Facebook ads lately, you’ve likely noticed an increase in censorship from Big Tech. Unfortunately, this seems to be a growing trend, and one of the best ways to ensure abortion-minded women can still find you is through search engine optimization.

In this FREE guide, we share what SEO is and why SEO is so important, especially as it relates to Big Tech censorship. You will see how you can utilize it to stay connected to abortion-minded women in your community.

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Anatomy of a Year-End Email

It seems hard to believe 2021 is just around the corner. While this has been both an unforgettable and challenging year, we are amazed at all that you have accomplished to continue ministering to the hearts and needs of those you serve in your pregnancy center.

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Donor Christmas Video $99 special just for your center!

The Christmas season is right around the corner—a time of peace and joy as we celebrate the birth of our Savior!

Many of you are beginning to roll out your year-end giving plans in efforts to reach donors and raise funds for the important work you do. Choose Life Marketing has created a powerful Christmas video for you to use on your donor social media, in email blasts, or even for events—with a goal of helping you raise more funds. The video reminds viewers of your center’s ministry and accomplishments during 2020, and closes with an invitation to partner with you.

The cost of this video is $99— it’s a $1500 value!

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Checklist for Responding to Fake Reviews

Over the weekend, a group of misguided activists took to Google and Yelp to leave fake negative reviews of pregnancy centers. These types of “attacks” can be devastating if you aren’t adequately prepared. This week, we put together a FREE checklist so you’ll know exactly what to do to be prepared for future fake reviews, as well as tips to mitigate targeted attacks against your center.

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The Case for Including Abortion Terms in Your Center’s Advertising

Pregnancy Centers work day in and day out to empower women to choose life, so why mention abortion in advertising? The pros of mentioning abortion in advertising far outweigh the cons. Our FREE guide addresses the questions pregnancy centers often ask us about using abortion keywords in marketing and covers the top reasons to include abortion terms as part of their overall marketing strategy.

Download your FREE Guide today!

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Reach more clients with your own Instagram video reel!

In August, Instagram announced the release of “Instagram Reels”—a new way for anyone to create and watch short 15-second multi-clip videos. Similar to TikTok, these short clips have quickly gained popularity with Instagram users.

This week we are giving away a FREE video reel your center can use for your client Instagram account!

For more information on how to use Instagram Reels in your marketing to help you reach more abortion-minded women, we have included a FREE guide.

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A FREE Guide to Creating Eye-Catching Visuals to Reach Abortion-Minded Women

Gen-Z and Millennials’ lives have become intertwined with social media. On average, the two generations spend over two and a half hours on social media each day—using it as a primary source of news, entertainment, and communication with friends. What’s the catch? Users may only spend 10 seconds looking at a post before scrolling.

This means that within seconds, your center’s visuals must grab the attention of your audience. Are you up for the challenge? Download our FREE guide to learn how to create eye-catching visuals for abortion-minded women.

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