Should My Pregnancy Center Use YouTube?

According to Google research, over a billion people collectively watch more than six billion hours of YouTube video each month. With this many people spending this much time on YouTube, it’s easy to understand why the video-sharing platform has become an increasingly popular destination for advertising. Does that mean it’s the right place to reach more abortion-minded women?

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2019 Marketing Calendar

From national events and awareness weeks to social media holidays, there are numerous opportunities for you to join in on the pro-life conversation on the donor side, as well as interact with many potentially abortion-minded women throughout 2019. You don’t want to miss a single day! Download our 2019 Marketing Calendar for Pregnancy Centers to amplify your efforts this year.

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The Do’s and Don’t’s of Instagram

Instagram is an amazing platform for reaching women within pregnancy centers’ demographic. According to Instagram, users under the age of 25 spend an average of 32 minutes each day scrolling, while those 25 and older spend just over 24 minutes per day on the app. Your target demographic goes to Instagram constantly, and you can reach them more effectively by utilizing what you should do and avoiding what you shouldn’t.

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Tips For Increasing Facebook Likes & Instagram Followers

Social media is one of the top avenues for reaching a pregnancy center’s target audience of women ages 18 to 24. Not only does it allow you to establish your online presence, but it also offers you the chance to engage with these women
and establish a relationship. It’s an important first step to having them make an appointment for services. But, before all of that, you need to get them to follow your account! Here, we’ll provide you with some tips to increase your followers on Facebook and Instagram.

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Marketing Materials You Need For a Successful Donor Banquet

Donor banquets are a big deal for most pregnancy centers. Many of the marketing materials required for donor banquets need a lot of thought and creativity in order to be well-executed, so now is the time to start putting together everything you need to host your PHC’s donor banquet. Here’s a list of the most effective marketing materials for a successful donor banquet for your PHC.

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Get Your PHC Back-to-School Ready

As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they matter, and how students are lead to call or schedule an appointment with your center because of them.

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Branding Your PHC’s Capital Campaign

For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is cohesive throughout its course.

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11 Musts When Running a Paid Search Campaign

With the right research, preparation, and understanding of the tools, Paid Search can help your center reach even more abortion-minded women. It’s especially important for connecting with those who have not heard of your center but are heading to Google with keywords and phrases related to unexpected pregnancy. Here are 11 musts when running a Paid Search campaign for your PHC.

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Step-By-Step Guide to Google Ads Setup for PHCs

Paid Search is an excellent tool for PHCs to reach more abortion-minded women – but it isn’t effective if you don’t know how to set up a campaign. In this step-by-step guide, we’ll show you exactly how to set up a Paid Search campaign so that you can take advantage of Google Ads for your PHC.

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