The New Google Ads Policy: Your Center’s Next Steps

Did you know that Google changed its policies around using keywords related to abortions? If you didn’t, you may be at risk of not being able to run advertisements on Google. This week we will cover what the policy change covers and how to set your business up for success under the new regulations.

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Differentiating Client and Donor Marketing

Are you adjusting your marketing strategies for donors and potential clients? If you’re not, you might be unintentionally causing women in need to look elsewhere for help. This week we cover why you need different strategies to reach donors and clients and the branding differences you should make between the two.

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Reaching Students This Summer

Students will soon be on summer vacation. You might be wondering how to communicate with them as they spread their wings over the next few months traveling, playing sports, visiting colleges, working summer jobs and hanging out with friends.

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An Overview of Facebook Advertising

Are you currently advertising on Facebook? Or, have you thought about it, but you haven’t quite dipped your toes in the water to try it? Whether it’s to promote your services or share about an upcoming event, you know that friends of your center use Facebook and it can be an effective way to advertise. But, do you know the best ways to do this?

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How to Create a Successful Facebook Live Broadcast

You have big dreams for your center, big hopes for your clients and big needs for funding. You know that the key to successful fundraising is taking every opportunity to personally connect with your donors to make this all possible. But you are so busy on any given day as you support staff and volunteers, provide life-changing services to your clients, and run a busy center on a budget.  

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Communicating Through Scripting

You answer the phone and a desperate voice on the other end of the line is seeking abortion services from your center. They ask about how much they are and how soon they can come in. You carefully navigate this conversation, hopeful to quickly connect and build trust while providing truthful information that results in an appointment scheduled, not silence and a hang-up from a frustrated caller on the other end of the line.

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A Guide to Rebranding – Part 2

What are the indications that it’s time for a rebrand for your center? The rebranding process is a big undertaking, but it is necessary to continue effectively reaching and appealing to abortion-minded women. In Part I of this guide, we broke down the signs that your center needs a rebrand and offered a guide of how to successfully rebrand. Now, in Part II, we will go into deeper detail on the elements of a rebrand, including renaming, logo design, color palettes, fonts, and website updating.

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A Guide to Rebranding – Part 1

How do you know when to rebrand? Rebranding is a big undertaking, but necessary in order to effectively reach your audience. In this guide, we will break down what elements go into a rebrand, how to tell if you need to rebrand, and how to do so successfully.

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How Snapchat can Help You Reach Teens During Prom Season

With prom season coming up, many centers are wondering how they can reach high school students who find themselves pregnant a few weeks afterwards. According to Psychology Today, in a study that surveyed nearly 13,000 high school students nationwide, 14 percent of girls said they had sex on prom night. Over half of those surveyed reported alcohol consumption, which can lead to lowered inhibitions and increased chance of sexual assault. All
of this indicates that there are girls who will need your center’s help and guidance following prom night.

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