7 Tips for Successful Year-End Campaigns

It’s September, and hard to believe it’s time to start thinking about your plan for your year-end giving campaign. Do you know what stories of impact you want to share? Do you have statistics you want to highlight? Will you be creating direct mail pieces, social media posts and eblasts? What is your fundraising goal for the end of the year? Is your donor website up-to-date and engaging?

Most year end campaigns kick-off just before Thanksgiving and go through the very last day of December. We encourage you not to wait until October or even November as last minute planning may impact your bottom line. This has been a unique year – as you consider year end giving, there is much to share about how you overcame, made an impact despite challenges and share about exciting plans you have for 2021!

Know that Choose Life Marketing is available to partner with you in any of these year-end fundraising tactics. At the end of this guide there is information on a special we are offering this month to support your pregnancy center in reaching your year-end fundraising goals.

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Why You Need SEO

She thinks she needs an abortion. You have the opportunity to offer a better solution.

To reach abortion-minded women in 2020, your website must be optimized with the right keywords and components to show up in her search results. Search engine optimization can strike fear in your heart because you have heard it is important and you know you need it but you have no idea where to start.

Today, we share our top 5 SEO tactics to help you reach abortion-minded women in your community before they find an abortion cinic.  Lives are at stake, and you can reach her first!

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Who’s Ready for a Pop Quiz?

It’s easy to create your website, happily sign off on all of the content, and then never think about it again. But that isn’t a good long-term strategy if your goal is to reach abortion-minded and abortion-determined women in your community.

Test your knowledge of effective websites by taking this quiz and then keep reading to implement website best practices today!

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Important Updates You Should Know About The Abortion Pill

You have likely been faced with the realities of the growing popularity of the abortion pill. It has been marketed to  women as a private, quick, easy fix to their situation – without consequence or sometimes even the need to share with anyone they are pregnant. Two pills and they can move on with their lives. Are you getting lots of calls with questions about it?

FDA regulations stipulate a woman must see a doctor before having the abortion pill prescribed. This is because the abortion pill must be taken within the first 10 weeks of pregnancy, and many women don’t know exactly how far along they are without a doctor’s appointment and ultrasound. In addition, we know this procedure can also have devastating emotional and physical repercussions for women. They deserve to both be informed and hear these warnings so they know the truth about the pill.

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Blogging Tips & Tricks to Reach More Abortion-Minded Women

Without a doubt, your center needs a strong digital marketing strategy in place to reach the women who need you the most. This is a reality of living in 2020, especially as federal judges and other special interest groups make it easier and easier for women to go online to get abortions very early in their pregnancy. It is imperative to reach them first because you are a voice of truth in their lives – offering life-affirming options to their unplanned pregnancies.

Unfortunately, websites cannot be developed and left alone with only occasional updates to hours and services. They need to be managed regularly to stay optimized to assure traffic to your site. Part of the strength of your digital marketing plan is in keeping the content on your website fresh and updated. And one of the best ways to do that is by blogging. Today we share five tips for creating a blog that helps drive women to your website and to the life-affirming services they need.

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How to Respond to Fake Reviews About Your Center

As the temperature heats up on controversial political issues in our country, we can only expect more confrontations with people and groups who are pro-abortion. Over the last few years, coordinated efforts have been made to discredit the legitimacy and work of pregnancy resource centers. We believe the best defense is a good offense.

In this week’s FREE guide, we outline tactics you can use to counter current and future attacks from such groups. Whether you’re in the middle of a battle or you want to be ready when it comes, we hope you find this guide helpful as you navigate these challenges.

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5 Effective Tactics for Your Donor Social Media

We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other.

In this guide, we will share about five tactics you can use for your donor social media platforms to increase awareness about your center and generate engagement and excitement about the good work your center does.

This has been an unforgettable year in so many ways. And, many of you are looking ahead and making budgeting plans for your center the next few months, wondering how to reach donors effectively in the midst of a pandemic. You are likely making decisions about fall events and trying to determine what your year end will look like. Will donors give generously? Will they be cautious? How have they been impacted by COVID-19? A good first step is to make sure you are connecting with them. Both personally through developing relationships, but also through your marketing efforts. It’s important to keep telling your story, making yourself present in their space.

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The 9 Point Plan to Raise All the Money You Need

Years ago there was a public service message on TV every night at 10 pm that asked the question, “Do you know where your children are?” Do you remember that?

We have a new question for you:
“Do you know where your donors are?” 

Many pregnancy centers and other pro-life organizations are making false assumptions about their donors giving capacity during this pandemic.  The shortfall for most is not due to diminished donor giving capacity – it is a logistical issue.   If your revenue is down, it is likely due to a postponed or canceled event or  a shift to a virtual event.  If you are feeling overwhelmed by accelerated needs brought on by Coronavirus, against the backdrop of reduced revenue, we have tools to help you.   

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Top Three Tips for Your Fall Marketing Campaigns

How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most important marketing tactic we should be using. This guide addresses that question. Your best strategy will use a combination of tactics working together to make the greatest impact for your pregnancy center.

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What You Should Know About Millennials

As we continue learning more about the various generations your pregnancy center markets to, we interviewed a variety of Millennials this week to learn how they feel about their generation, perceptions of their generation, how they respond to marketing tactics, and more.

We were most struck by the contrast regarding how they view their generation vs. how they know others view their generation. It’s always important to utilize empathy and understanding in your marketing – but it is vital when reaching out to this generation who feels misunderstood. We hope you find their answers both informative and enlightening.

In this free guide, we will discuss how to understand and draw in Millennials. One final note before we dig into their answers: It’s important to remember that Millennials are a generation that now represents your clients AND your donor base. Younger Millennials are in their mid-upper twenties, and older Millennials are pushing 40.

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Learning from Generation Z: What Works, What Doesn’t & Everything In Between

We have the opportunity to work with many pregnancy centers across the country. Most frequently they share their desire to reach the abortion minded and have found it is a challenge to reach them first to offer life-affirming choices before a pregnant woman steps into an abortion clinic. Our heart and mission is to help centers reach women before they walk through those doors. As you know, the target demographic you want to reach doesn’t change – but their habits and how they receive information has changed drastically over the decades.

Gen Z is your target audience. This generation was born between 1996 and 2014. They have never known life without the internet or smart phones and they are used to consuming lots of information instantly and constantly. Without a doubt, in order to get in front of this demographic, you need to have a digital presence.

In this download, we take a deep dive into what it means to be a member of Gen Z. We questioned some teens and young adults who are part of Gen Z and hope their answers are enlightening to you as you plan your marketing strategies to reach them more effectively!

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