Learning from Generation Z: What Works, What Doesn’t & Everything In Between

We have the opportunity to work with many pregnancy centers across the country. Most frequently they share their desire to reach the abortion minded and have found it is a challenge to reach them first to offer life-affirming choices before a pregnant woman steps into an abortion clinic. Our heart and mission is to help centers reach women before they walk through those doors. As you know, the target demographic you want to reach doesn’t change – but their habits and how they receive information has changed drastically over the decades.

Gen Z is your target audience. This generation was born between 1996 and 2014. They have never known life without the internet or smart phones and they are used to consuming lots of information instantly and constantly. Without a doubt, in order to get in front of this demographic, you need to have a digital presence.

In this download, we take a deep dive into what it means to be a member of Gen Z. We questioned some teens and young adults who are part of Gen Z and hope their answers are enlightening to you as you plan your marketing strategies to reach them more effectively!

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Fundraising Forecast for 2020

A newly released study by Fidelity Charitable indicates that 80% of major donors plan to give the same or more than they did last year, even in the face of this crisis. Further, the study indicated that most donors do not plan to shift their giving to different organizations in light of the pandemic; they will stay the course by continuing to support their favorite nonprofits and missions they are passionate about. As an added bonus, the recently passed CARES Act also expands tax deductions for charitable giving this year, providing many major donors with a powerful incentive to give more.

What does this mean for you? You need to simply ask.

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Pivoting After COVID-19 for Increased Donor Engagement

I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients.

At the same time, we encourage you to look ahead with hope and anticipation of the new normal and the blessings in store. Through every trial, we learn so much. At Choose Life Marketing, we have seen positives come out of this huge challenge for centers across the country. Mainly, we have seen incredible strength in all of you – you were tenacious in staying open and serving clients, you endured much hardship juggling protecting your staff, maintaining your finances and still meeting client needs. You have come out so strong – with new practices that will help you engage more with both Gen Z and your supporters.

Last week we discussed ways pregnancy centers all over America are pivoting to adjust to changes brought about by COVID-19. Changes such as being more strategic with marketing and looking at best practices as you minister to those you serve. In this week’s guide, we discuss ways you can pivot to keep your donors engaged, inspired, and active in the life of your pregnancy center.

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COVID-19’s Lasting Mark: How Will Your Center Adapt?

Let’s be honest. For most pregnancy centers we talk to, this pandemic has been a long road. Adapting how you serve people, worrying about finances and canceled events, keeping up with new technology to communicate with both staff and clients, wondering how long you will have to do all of this… it’s a lot.

While we all desire to return to normalcy, part of moving forward will be learning to adapt to a “new normal.” Women’s ultimate need is the same, but how they pursue solutions to that need has shifted. They are now very comfortable being reached, served and communicated to virtually. How will you respond?

In this guide, we talk about some key ways your pregnancy center can adapt to long-lasting changes from COVID-19 to continue reaching and serving abortion-minded women.

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What is the Google Knowledge Vault?

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search results smarter and more accurate to what people are searching for online, helping them find the information they need more efficiently.

As of 2014, the Knowledge Vault had pulled in 1.6 billion facts. Of those, 271 million were rated as “confident facts,” meaning a more than 90 percent chance of being true. It predicts this by cross-referencing new facts with what it already knows.

As you read through this, you may have concerns about privacy or how a company like Google can decide truths within the knowledge they compile. The big takeaway today is that the Google Knowledge Vault can impact your pregnancy center in three primary ways. First, it will impact your Google rankings which determines if women will see your site or not. Second, it will impact a person’s experience while on your site. And finally, it will impact whether or not someone seeking information about your services can trust the information on your site.

At the end of the day, reaching your clients with life-saving support and resources is your number one goal. In this free guide, we will help you understand how Google views information so you can maintain visibility as you keep your website ranked high in Google’s search results.

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Combating Planned Parenthood

Do you ever feel overwhelmed in your day-to-day work, wondering if you’re doing all you can to bring hope and truth to women in need of your services as you combat the lies the abortion industry is selling them? It’s easy to look at the lobbying power, finances, and marketing prowess of Planned Parenthood and feel discouraged. The abortion giant seems to have it all and it can feel daunting to take it on.

If you’re feeling a little like David in the David and Goliath story, take heart! David had a plan, and most importantly, he had God on his side. You do, too. No matter how big and intimidating Planned Parenthood may seem, God is for you and with you, providing the resources and light to take on the darkness of abortion.

In this guide, we share eight things you can do today to combat Planned Parenthood. With these tools in your kit, you’ll be able to plan to reach and serve more abortion-minded women, showing them better alternatives than abortion.

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Utilizing Instagram to Reach Abortion-Minded Women

Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24 year olds and 57% of 25-29 year olds actively use Instagram.
Sound like your target audience? We thought so, too.
In this week’s guide, we will walk you through how best to utilize Instagram as a
marketing platform to reach the abortion-minded women in your community.

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Raising Major Gifts in the Midst of a Pandemic

Raising major gifts in the midst of this pandemic? You are likely concerned about your finances. A survey of nonprofits in early April by Charity Navigator and Reuters News showed that 83% of respondents reported they are suffering financially. The pregnancy centers and other prolife organizations we work with have shared their many concerns over their present and future financial situation due to cancelled or postponed events and donor job loss. These are legitimate concerns for ministries who depend on the generosity of others for their daily income.

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Refreshing Your Social Media to Reach More Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility.

However, If you haven’t changed your strategy in the last few years (or even in the last year), it’s definitely time for a refresh! Platforms like Facebook and Instagram constantly change, and the people who visit those platforms change as well.

In this week’s guide, we look at common mistakes people make when posting to social media, and what you can do to correct those mistakes to maximize your effectiveness in reaching abortion-vulnerable women.

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Two is Better Than One–Here’s Why!

One question we get all the time is “Do I really need two websites?” Our answer is a resounding YES! While it may feel like a lot more work, it actually can be very manageable and the payoff in terms of reaching clients and donors with more clarity is huge.

In this FREE download, we talk about why having two websites and two Facebook pages is beneficial, how to get started, and some of the results you can expect to see once you separate them out.

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Free Social Media Graphics for COVID-19

Part of Planned Parenthood’s influence in our culture is their marketing strategy. They post relevant content, establishing their organization as “experts” on the topic of women’s reproduction. We know this is a lie. But, do our marketing efforts measure up when it comes to reaching abortion-vulnerable women?

One way to reach more women and save more lives is by posting content that speaks to their concerns. That’s why our gift to you this week is a set of social media graphics to help answer your clients’ questions about pregnancy and COVID-19. Download these graphics for FREE today!

These graphics are designed to be used as question and answer posts, so you should upload the question and the answer at the same time. We recommend only posting one Q&A at a time, and you can post a different set every day in a week if you want to! We hope these help you engage further with your clients and potential clients!

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