How Virtual Geofencing Can Help You Reach Abortion-Minded Women

Virtual geofencing is a paid advertising tool that allows you to reach women visiting specific URLs with ads about your center. And with more women searching online for abortions than ever before, this seems like it could be a winning strategy for your center.

In this FREE download, we discuss the strategy, how it works, and share some criteria to help you evaluate if it’s the right strategy for your center.

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Combating Abortion Pill On-Demand

We believe that a major component of the battle we fight is now directly tied to women’s easy access to the abortion pill. Legal changes have now made it easier than ever for women to order the abortion pill online.

While pregnancy centers may not be able to directly impact what’s happening with abortion laws, we can do something. We can bring clarity to how we do things within pregnancy centers, so women can understand their options and know the truth about the abortion pill.

Pregnancy centers should have a strong online presence, a relevant website, and a plan to oversaturate Google. This is where women are searching online every day and it’s crucial to meet them there.
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Abortion News: What’s Going On?

Between COVID and the dawn of the new administration in Washington DC, there is a battle like we’ve never seen before regarding abortion. At times it seems simple to do our part when it comes to the issue of abortion –  offering help and hope as you serve moms, dads, and their babies each day.

However, this past year, access to the abortion pill has become much easier, This impacts your center and the necessity to reach women early as the search for abortion pills online has greatly increased. As women search online, they need to find you first.

In this FREE resource, we highlight abortion laws and changes, encouraging you to stay informed and engaged with local and national abortion updates. To keep fighting, we need to know what we’re coming up against and let it move us to action.

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Increasing Foot Traffic to your center

Between fierce competition, an increase in abortion pill access and availability and the rise of Telehealth, how can you get abortion-minded women through your center’s doors?

Driving the right foot traffic to your center involves having a seamless marketing strategy, from your messaging and placement through your service offerings and the client experience.

In this week’s FREE guide, we’ll talk about marketing that works, and offer tips and tricks to increase foot traffic to your center and serve more abortion-minded women in your area. Check it out today!

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Behind the Scenes Look at Planned Parenthood’s Marketing Strategy

While Planned Parenthood has claimed they are anti-racist today, their founder and roots trace back to a disturbing racist and eugenist agenda. Their deceptive tactics not only stem from their founder but continue today.

Believe it or not, taking a look at our competitors like Planned Parenthood can give us insight when it comes to reaching women online. Though their mission is VERY different, they have strategic methods that reach the younger generations.

In this FREE resource, we’ll give you a deeper look into Planned Parenthood’s marketing strategy and how you can combat it.

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Is it working? Measuring Google Ad success to reach more clients

Reaching abortion-minded women remains a top priority for pregnancy centers all over the country, and one of the best and most effective ways to reach them is with Google Ads. If centers can successfully intercept their target’s traffic during their search for solutions, they can help save more lives and deliver even more hope to women in their communities.

So how do you know if your Google Ads are really living up to their potential? Check out our FREE guide on how to measure success. We will demystify many of the terms and metrics you need to know when evaluating your campaigns to improve your ads and reach even more abortion-minded women.

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Gaining Board and Donor Buy-in For Your Client Marketing

Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women and helping their board and donors understand the marketing strategy they are using. The different tactics and messaging for each group vary significantly, possibly leading to donor and board confusion, and even objection.

However, reaching abortion-minded women requires powerful marketing strategy and messaging to improve your center’s awareness, gain trust, and increase center traffic. Marketing maximizes your center’s community impact.

This week, check out our FREE guide on talking to donors and board members about the importance of marketing efforts to gain the support your center needs.

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Reach women before they reach out for the abortion pill online!

It’s easier, now more than ever, to buy the abortion pill online. The FDA recently announced a policy change due to Covid that allows women using telemedicine to order abortion pills through the mail instead of being required to visit a doctor’s office or clinic. This policy change is so dangerous to women’s health, as more women are taking the abortion pill without any supervision or understanding of the risks.

How do pregnancy centers reach the abortion-minded woman before these abortion pill providers do? It’s time to create a plan of action for reaching abortion-minded women so you can truly support them in their time of need. Through marketing strategies like SEO and PPC, you can rank on top of Google and reach women before abortion providers do.

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Reach more women with a better SEO strategy

With abortion minded women searching for answers online every day, search engine optimization (SEO) is necessary for an effective marketing strategy . Stand out among your competition – your local abortion clinic – and connect with the abortion-minded woman by using SEO the right way.

From blogging to optimization, a great SEO strategy helps you rank on top of Google. The more strategy you put into SEO, the better chance women have coming to your website and ultimately coming into your center.

This week, check out our FREE guide on 3 ways to easily improve your SEO today!

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Gaining Board and Donor Buy-in For Your Client Marketing

Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women and helping their board and donors understand the marketing strategy they are using. The different tactics and messaging for each group vary significantly, possibly leading to donor and board confusion, and even objection.

However, reaching abortion-minded women requires powerful marketing strategy and messaging to improve your center’s awareness, gain trust, and increase center traffic. Marketing maximizes your center’s community impact.

This week, check out our FREE guide on talking to donors and board members about the importance of marketing efforts to gain the support your center needs.

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Using marketing to encourage and update your donors

Like anyone, there are moments that your donors get distracted or just busy and may need little reminders and updates of the mission you accomplish each day. It’s a great way to remind them of the importance of their partnership and great value they bring to your center.

The more donors can see the impact of their giving and support, the more encouraged they will be to keep engaging in this battle for life alongside you. Not only will informing your donors keep them engaged, but it will keep you, and your team, inspired and encouraged as well.

Download our FREE guide to learn how to further engage and inform your donors by improving your donor marketing strategy.

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What You Blog About Matters

With a clear and strategic plan, blogging can help capture the attention of the abortion-minded woman and bring her clarity and answers. Consistent engagement is necessary for a woman to go from simply reading your content to reaching out for help and potentially using your services.

What you blog about matters. In this FREE guide, learn about how keyword research goes hand in hand with blog topics, relevant topics, and how to speak to your board & donors about blog topics about why you write about the topics that you cover.

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Find out your center’s marketing strengths and weaknesses with our free checklist.

While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors.

How is your center doing?

This week, we put together a list of questions and a checklist to go through every aspect of your pregnancy center’s marketing. Download it for free today!

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Are you stressed about raising money in 2021?

Congratulations! You’re almost through the first quarter of 2021 and the hardest few months of your fundraising year are almost behind you. The best is now before you, but what are you doing to make it your best year ever?

In this FREE major gift fundraising guide, we offer you the keys to fundraising success with less stress.

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Is Your Center Playing by Google’s Rules?

Are you not showing up on Google but feel like you have great content? Playing by Google’s rules and making minor adjustments to your content could bring you to the forefront of this search engine.

The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. There is a way to thrive on Google without compromising who you are and what you offer. It may just look a little different than you expected.

Download our FREE guide to learn how to tweak your content, learn SEO best practices, and stay in the game!

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Know Your Pregnancy Center’s Competition for Greater Impact

Who is your competition? Planned Parenthood, another abortion clinic, or even another center nearby?

Understanding the strengths and weaknesses of your competition will help inform and refine your marketing strategy to better attract and serve abortion-minded women in your area. Knowing your competition will give your center the competitive edge against your local abortion providers and provide collaborative opportunities with other local centers so you can move forward confidently and effectively.

Download our FREE guide to learn how to research your competition, and take steps to refine and improve your center’s marketing strategy.

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Top Social Media Trends for Pregnancy Centers in 2021

Social media has continued to evolve since its widespread adoption in the early 2000’s. But between Coronavirus isolation, the election, and the rise in social justice issues, social media has evolved more rapidly than ever before. With shutdowns and lack of in-person contact, social media has offered a way to continue community.

Pregnancy centers marketing on social media must stay ahead of the game, participating in social media trends to effectively reach and engage with clients and donors. Check out our FREE guide on the top social media trends pregnancy centers need to know for 2021.

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Anatomy of an SEO Page

It’s one thing to know you need SEO to reach abortion-minded women. It’s another thing to know how in the world to get your site to rank for the right keywords. In this FREE guide, we walk you through the anatomy of an SEO page so you can meet women where they are — in their search results on Google.

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Censorship and Pregnancy Centers: How to Adapt and Prepare in 2021

Censorship may become a reality to navigate in the year ahead. While all of us feel the weight of the uncertainty of tomorrow, this is not a time to hesitate. There is much you can do to make sure you continue to have a voice so abortion-minded women are able to find your center and hear about your life-changing, life-saving services.

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