Best Marketing Tactics During the Coronavirus Pandemic

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses has caused great concern as many businesses also move to remote-only work for their employees.

For pregnancy centers all over the country, this change has caused uncertainty and raised a lot of questions about how to continue operations. We know many of you want to stay open, but you are concerned about safety for your staff, volunteers and clients. Many directors have had to make difficult decisions about postponing or canceling fundraising events, which raises real concerns about how to make up for budget losses. (Next week, our email will be full of tips on how to stay funded during a crisis.)

Get Resource

The Keys to Successful Banquet Fundraising

When we speak with pro-life organizations and pregnancy centers across the country, there is a common need expressed in every conversation – the desire for additional funds to have a greater impact. Whether its to help with growing your organization, increasing your staff, marketing, serving more clients, or advocating for life-affirming legislation and pro-life law makers, everyone needs more funding to put their passion into action.

Do you currently host an annual banquet or gala? At Choose Life Marketing, we consult with pro-life organizations of all sizes and missions, helping them achieve their fundraising goals. Though we have various strategies we suggest for successful fundraising, we recognize that many of these organizations rely on their annual events for a significant portion of their fundraising dollars.

Get Resource

Coronavirus: How is Your Center Responding?

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? 

You should, and you can.

Are you concerned about an event you have in the next several weeks? Are you wondering what you can do to prevent the spread of the virus at your pregnancy center? Or, are you thinking about closing your center temporarily? If so, Choose Life Marketing is here to help. This FREE guide includes tips you can use to run a virtual office, demonstrates how to host virtual events and offers tools that help you appeal to your donors as you anticipate unexpected costs during this season of uncertainty.

Get Resource

Marketing Tactics to Raise Awareness for Your Center

One of the worst mistakes you could ever make is keeping your pregnancy center your community’s best kept secret. To reach both those considering abortion and new donors to help support your mission, you need to make yourself known through marketing well – in smart, strategic ways. 

In this FREE guide, we’ll walk you through the best ways to create a positive buzz about what you’re doing and help more women learn about your services.

Get Resource

Responding to Fake Reviews

You’ve probably heard of the “Expose Fake Clinics” groups. These activists from all over the country engage in targeting pregnancy resource centers,  launching digital campaigns against them that spread false information about the center. They typically enlist the help of their followers to post fake reviews on Google, Facebook, and Yelp to try to call into question the legitimacy of the pregnancy center. They will claim your center is a “fake clinic” because it doesn’t provide abortions.

In this guide, we explain what you can do to prepare for an attack like this and what you can do if you are targeted.

Get Resource

Your Board is a Resource! Use it!

How do you get your Board to fundraise? Your board members do not necessarily have to be people of great means. They just have to be connected, willing to share their connections and willing to participate in the fundraising process. They are one of your greatest ambassadors in your community, especially as they connect friends and family to your organization, and build awareness through representing your organization within your community.

Get Resource

Raise the Most Money in 2020 Using These 4 Key Steps…

Congratulations! You’ve just closed the books on 2019 and you are ready to start a new year and new decade. Now is a good time to look back and analyze your 2019 fundraising strategy…the good, the great and the not so good. Ask yourself: “What worked and what didn’t?” and use this as you move on to planning for 2020 and beyond.  

Get Resource

Why Hire a Campaign Consultant?

The one thing that stands between you and the success of a major ballot issue, legislative initiative or election of a pro-life candidate in a tough race is enough funding to do all that is needed.

Get Resource

Optimizing Google My Business to Reach Abortion-Minded Women

As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice.

We want them to find life-affirming options and support through your center.

One of the most basic and effective ways to help women find your center is by setting up and optimizing a Google My Business profile. Never heard of Google My Business? That’s okay. We’ll walk you through what it is, how it will help you reach more abortion-minded women, and how to get it set up today.

Get Resource

Driving Up Costs by Competing with Other Pro-Life Groups

For decades, pro-life organizations and pregnancy centers within a community have acted independently of each other. Because each organization has a unique vision and mission, this is understandable. However, when it comes to what you spend to advertise, there are some downsides to your autonomy that are important to be aware of if you want to keep your marketing costs low for pro-life organizations within your same community.

If pro-life groups in the same area are not collaborating about their marketing efforts, it can drive up costs for both organizations. In this guide, we’ll break down why this is true and what you can do to promote greater communication and collaboration in your area.

Get Resource

Youtube Ad Optimization

In last week’s marketing guide eblast, we shared information and strategies about the top platforms where Generation Z spends time. Remember, the goal of being on social media is to reach your target audience – women who are considering abortion who need to know about life-affirming alternatives.

This week, we’re diving deeper into one of those platforms: YouTube. Because this platform is so popular AND it functions as an additional search engine, it’s important to not just have a presence on YouTube, but also to have a strategic presence.  To learn more about optimizing YouTube ads to reach more abortion-minded women, please download our free guide today.

Get Resource

Platforms for Reaching Generation Z

Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the internet. For years, your primary client audience has been Millennials. Like all of us, they are aging! Older Millennials are well into their 30s. Because they grew up during a period of time with great technological changes, it’s become common to associate “Millennial” as “young, techy people,” or just young people in general. But remember, Millennials are getting older and a new audience you must focus more attention on is Generation Z. Today, we’ll look briefly at some distinctions between the two generations and then explore the platforms where Generation Z spends most of their time. This guide will take you through how to engage well on each of these platforms to increase the effectiveness of your communication with Gen Z.

Get Resource
Your Cart