Why You Need A Marketing Plan in 2020

In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to let a local marketing plan drive your marketing efforts. Instead of chasing after every marketing strategy, you need a strategic plan that informs which tactics to pursue. In this free guide we’ll give you the tools you need to put together a comprehensive marketing plan and tips for knowing when to incorporate new strategies along the way.

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3 Resolutions for Your New Year!

It’s a new year and that means new resolutions. Many people make resolutions for personal goals for health, finances, relationships, and personal wellbeing. Maybe it’s a resolve to make a change or accomplish what you have never accomplished before! Have you ever considered making new year’s resolutions for your pregnancy center? In this guide, we’ll offer fresh ideas for New Year’s resolutions as you look ahead to your 2020 marketing plans. We have three resolutions to take your marketing to a new level, helping you reach more clients and impact more lives.

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Marketing Trends in 2020. Happy New Year!

It’s the last day of the year! As we look ahead to a new year and new decade, we also took time to look back over various 2019 marketing trends. These trends impacted your marketing efforts and will continue to have an impact moving into the future. Marketing is constantly changing and evolving and it’s important to stay on top of trends to continue to most effectively reach your clients. In this guide, we have also compiled seven trends to look for and be aware of as you make marketing plans for 2020 and beyond.

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2020 Marketing Calendar

Posting to your social media accounts is an important part of your marketing strategy. But, we know you are so busy running your centers and posting on social media can be time-consuming and one more thing to add to your list.

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New Year, New You: Why Your Brand Matters

If your day job isn’t marketing, you may not have spent time thinking about the importance of a brand or even what a good brand is. You have a million things on your plate and thinking about your pregnancy center’s brand probably isn’t one of them. However, if you aren’t proactive to create and protect your brand, you’ll have little to no control over how your organization is viewed in the community. Today we’ll walk through steps you can take today to improve your brand’s strength and appeal to create a stronger presence for your center in 2020!

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How to Run a Successful Capital Campaign

Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support. A capital campaign is a focused effort to raise significant dollars in a specified period of time. Often the money raised in a capital campaign is to fund the purchase or renovation of a building, but the campaign’s focus can also include building an endowment for the future. When implemented correctly, capital campaigns can be a highly effective fundraising tactic in addition to your regular fundraising strategy. Whether it’s your first time or you’ve been running them for years, in this guide we’ll cover all the basics so you can feel confident running your own capital campaign.

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Women are Getting Abortions Earlier in Their Pregnancies. Here’s How to Reach Them First!

In the early days of pregnancy center ministry, your window of opportunity to connect and provide options to your clients was at least a few weeks. You had time for your clients to schedule their appointments to talk through their options and your clients took more time to make their final decision regarding their pregnancies. Today, with technology and the advent of the abortion pill, your window of time is much less – maybe only a few days. Keep reading to find best ways to connect with her earlier in her pregnancy.

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We are THANKFUL for you!

It’s November – a month of thanksgiving. At Choose Life Marketing, we are so grateful for each one of you and all that you do each day as you faithfully serve moms, dads, and babies, making a difference for life!

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Your Complete Crash Course on Hashtags.

Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know about using hashtags to engage clients and attract donors!

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