Gaining Board and Donor Buy-in For Your Client Marketing

Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women and helping their board and donors understand the marketing strategy they are using. The different tactics and messaging for each group vary significantly, possibly leading to donor and board confusion, and even objection.

However, reaching abortion-minded women requires powerful marketing strategy and messaging to improve your center’s awareness, gain trust, and increase center traffic. Marketing maximizes your center’s community impact.

This week, check out our FREE guide on talking to donors and board members about the importance of marketing efforts to gain the support your center needs.

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Using marketing to encourage and update your donors

Like anyone, there are moments that your donors get distracted or just busy and may need little reminders and updates of the mission you accomplish each day. It’s a great way to remind them of the importance of their partnership and great value they bring to your center.

The more donors can see the impact of their giving and support, the more encouraged they will be to keep engaging in this battle for life alongside you. Not only will informing your donors keep them engaged, but it will keep you, and your team, inspired and encouraged as well.

Download our FREE guide to learn how to further engage and inform your donors by improving your donor marketing strategy.

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What You Blog About Matters

With a clear and strategic plan, blogging can help capture the attention of the abortion-minded woman and bring her clarity and answers. Consistent engagement is necessary for a woman to go from simply reading your content to reaching out for help and potentially using your services.

What you blog about matters. In this FREE guide, learn about how keyword research goes hand in hand with blog topics, relevant topics, and how to speak to your board & donors about blog topics about why you write about the topics that you cover.

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Find out your center’s marketing strengths and weaknesses with our free checklist.

While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors.

How is your center doing?

This week, we put together a list of questions and a checklist to go through every aspect of your pregnancy center’s marketing. Download it for free today!

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Are you stressed about raising money in 2021?

Congratulations! You’re almost through the first quarter of 2021 and the hardest few months of your fundraising year are almost behind you. The best is now before you, but what are you doing to make it your best year ever?

In this FREE major gift fundraising guide, we offer you the keys to fundraising success with less stress.

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Is Your Center Playing by Google’s Rules?

Are you not showing up on Google but feel like you have great content? Playing by Google’s rules and making minor adjustments to your content could bring you to the forefront of this search engine.

The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. There is a way to thrive on Google without compromising who you are and what you offer. It may just look a little different than you expected.

Download our FREE guide to learn how to tweak your content, learn SEO best practices, and stay in the game!

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Know Your Pregnancy Center’s Competition for Greater Impact

Who is your competition? Planned Parenthood, another abortion clinic, or even another center nearby?

Understanding the strengths and weaknesses of your competition will help inform and refine your marketing strategy to better attract and serve abortion-minded women in your area. Knowing your competition will give your center the competitive edge against your local abortion providers and provide collaborative opportunities with other local centers so you can move forward confidently and effectively.

Download our FREE guide to learn how to research your competition, and take steps to refine and improve your center’s marketing strategy.

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Top Social Media Trends for Pregnancy Centers in 2021

Social media has continued to evolve since its widespread adoption in the early 2000’s. But between Coronavirus isolation, the election, and the rise in social justice issues, social media has evolved more rapidly than ever before. With shutdowns and lack of in-person contact, social media has offered a way to continue community.

Pregnancy centers marketing on social media must stay ahead of the game, participating in social media trends to effectively reach and engage with clients and donors. Check out our FREE guide on the top social media trends pregnancy centers need to know for 2021.

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Anatomy of an SEO Page

It’s one thing to know you need SEO to reach abortion-minded women. It’s another thing to know how in the world to get your site to rank for the right keywords. In this FREE guide, we walk you through the anatomy of an SEO page so you can meet women where they are — in their search results on Google.

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Censorship and Pregnancy Centers: How to Adapt and Prepare in 2021

Censorship may become a reality to navigate in the year ahead. While all of us feel the weight of the uncertainty of tomorrow, this is not a time to hesitate. There is much you can do to make sure you continue to have a voice so abortion-minded women are able to find your center and hear about your life-changing, life-saving services.

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Video Marketing: Why it’s a Big Deal and How to Use it for your Pregnancy Center

Since its rise in 2017, Video Marketing has become one of the most powerful marketing tools. 78% of people watch online videos every week, and 55% view them every day.* Whether you are targeting donors or abortion-minded women, Video Marketing can capture the attention and engagement your center needs.

Download our FREE guide on Video Marketing to learn more about how to create and use videos to improve your marketing results.

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New Year, New Her: Reaching the Abortion-Minded Woman in 2021

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much.

As you embrace 2021 for all it will bring, we want to introduce you new approaches to most effectively reach abortion-minded woman. Last year changed all of us, and to reach her, there are some important things you need to know.

Download our FREE guide and learn fresh ways to reach the abortion-minded woman in 2021.

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