According to the Charlotte Lozier Institute, there are over 3,000 pregnancy center locations in the United States. Pregnancy centers easily outnumber abortion clinics. Even though there are a large number of centers, how well do you know the other centers in your area? Do you commonly collaborate or do you stay in your own lanes? … Continued
Every board is composed of unique members. Some may be resistant to change, while others are ready to take exciting risks. One member might be very analytical and has to see the numbers, while another is only swayed by heartfelt stories. Regardless of who is on your board right now, you CAN successfully cast your … Continued
As a local pregnancy center, you are gifted at gifting others. It’s part of your mission as you serve women in need. But don’t forget that your pregnancy center needs resources, too! In order to keep moving forward and keep up with the growing needs of women, you must seek ways to develop your center’s … Continued
Social media matters when it comes to improving your online visibility, community awareness, and reputation. Every pregnancy center or clinic should have client social media accounts on Instagram and Facebook and post regularly to them. Why Does Social Media Matter? Before we talk about how to get started on social media, here are just five … Continued
At some point, we all ask this question about our marketing: Is it working? According to SocialBoosting digital marketing involves investing time and money, and pregnancy centers want to ensure each dollar is being spent in the most impactful way possible. This FREE guide shares key indicators of success across a variety of digital marketing … Continued
Getting to know Gen Z just got easier with this pregnancy center’s guide to Gen Z! We’ll walk you through what pregnancy centers need to know about Gen Z in order to provide content that resonates with them. Remember, even when we personally dislike or disagree with Gen Z’s preferences, we must adapt and meet … Continued
Every pregnancy center needs an up-to-date, professional, and relevant website to build credibility with clients and compete with local abortion providers. It should load in three seconds, be simple to navigate, and easily lead visitors to your appointment page. Why is a Website Critical to Your Mission? More than any other marketing tool, your website … Continued
We all understand the power of a first impression. It’s impossible to recreate a first impression and challenging to overcome a really bad one. That’s why your name, branding, and online presence are so important to consider as you work to strategically reach abortion-minded women. Your center name and a cohesive branding strategy that attracts … Continued
Talking to your board about a rebrand can be challenging. After all, you could be proposing a name change that’s been around since the eighties. It was likely a name choice made in prayer by those who first cast the vision for your center. There could be tons of time and resources invested in this … Continued
Are you struggling to reach the abortion-minded woman online? You may already know who your target audience is, but you know something is missing from your online marketing strategy. You are not alone, as many centers struggle to close the gap between themselves and their potential clients. Did you know Google has already received 360 … Continued
2021 was “the worst year” for the abortion industry, according to Planned Parenthood’s research arm, the Guttmacher Institute. Along with the passing of the Texas Heartbeat Bill and the Supreme Court hearing of the Dobbs v. Jackson case, things are looking pretty bleak for the abortion industry. With the Supreme Court potentially overturning Roe v. … Continued
Social media can feel like the Wild West. There’s always a new frontier to explore, while leaving everything you once knew in the dust. We’ve seen this firsthand over the last decade as social media moved from simple status updates to many users becoming video content creators. The rise of video content is the most … Continued