Segmenting Email Campaigns for Best Results

Segmenting Email Campaigns for Best Results

One of the basic principles of marketing is identifying your target audience. This answers the question, “Who are you trying to reach?” with your message. When it comes to creating effective email campaigns, you must know your target audience. For pregnancy centers, these are your donors—the ones funding your organization. In this guide, you will … Continued

Your Spring Marketing Refresh

Your Spring Marketing Refresh

Though the winter holidays and year-end seem like the most significant fundraising time, don’t underestimate your springtime fundraising potential. As the fight for life intensifies, it’s time to advance your fundraising strategy and efforts. Financial support is one of the foundations for tangibly supporting even more women, babies, and families. More funds equal more IMPACT. … Continued

Your Guide to Instagram & Facebook Highlights and Stories

Your Guide to Instagram & Facebook Highlights and Stories

We’re diving into the world of Instagram and Facebook marketing to shed light on two powerful features: Stories and Highlights. Whether you’re new to the social media landscape or seeking ways to elevate your center’s online presence, understanding the functions and benefits of Stories and Highlights is key. These features are not just trendy additions; … Continued

What’s the Deal with the New Email Policies?

What’s the Deal with the New Email Policies?

With huge email service providers Google and Yahoo implementing new policies to protect their customers from email spam, we have received many questions from pregnancy centers. How will your automated emails continue to be delivered? Does this impact your fundraising emails? Will other email service providers follow suit? Before we answer these questions, it’s important … Continued

Something New: ChatGPT Fact Sheet

Something New: ChatGPT Fact Sheet

ChatGPT marks a new era in AI-driven communication. As a state-of-the-art language processing tool developed by OpenAI, it’s based on Generative Pre-trained Transformers (GPT), known for generating human-like text. Trained on diverse internet text, it uses machine learning to generate responses based on user input, learning continuously from new information on the web and interactions. … Continued

I’m Afraid of How My Partner Will React to My Unplanned Pregnancy

Discovering an unplanned pregnancy can bring a whirlwind of emotions and added concern over how a partner will react to the news.  If you find yourself in this situation, it’s essential to evaluate the circumstances and prioritize your safety above all else.  Trusting your instincts and taking proactive steps to protect yourself is crucial. This … Continued

Beyond the Basics: All the Platforms?

Beyond the Basics: All the Platforms?

Grow your pregnancy resource center’s reach beyond the basics by using popular platforms like Spotify, Pinterest, and more. Take your advertising to the next level with our free guide, “Beyond the Basics: All the Platforms.” You’ll discover new types of online marketing and learn how each platform can impact your mission positively. Download the free … Continued

Event Marketing Checklist

Fundraising events are the fuel that boosts your pregnancy center upward. Not only do they raise much-needed funds, but they expand your donor base, promote your mission, and build community recognition.  Every event puts you one step closer to easing the stress over monthly overhead and giving you the freedom to shoot for the moon. … Continued

Back to Basics: Social Media

Back to Basics: Social Media

Do you ever feel like the best-kept secret? Do you wish more women would know you are there – ready and willing to help? No matter your mission, social media can drive your success. Think about the businesses, personalities, and brands you know and love—they likely have some form of social media that gives you … Continued

Intergenerational Communication Tips

Intergenerational Communication Tips

Reaching Your Target Audience You are unique in that you have two totally different audiences to target on a regular basis. As a result, your center must spend your marketing dollars wisely to both be good stewards and reach your audiences. Who exactly is your target? How do you find them, and what do you … Continued

Center Collaboration: Joining Forces to Serve More Women

Center Collaboration: Joining Forces to Serve More Women

According to the Charlotte Lozier Institute, there are over 3,000 pregnancy center locations in the United States. Pregnancy centers easily outnumber abortion clinics.  Even though there are a large number of centers, how well do you know the other centers in your area? Do you commonly collaborate or do you stay in your own lanes?  … Continued

Leadership: How to Help Your Board Capture the Vision

Leadership: How to Help Your Board Capture the Vision

Every board is composed of unique members. Some may be resistant to change, while others are ready to take exciting risks. One member might be very analytical and has to see the numbers, while another is only swayed by heartfelt stories. Regardless of who is on your board right now, you CAN successfully cast your … Continued

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