Playing by Google’s Rules

Playing by Google’s Rules

Playing by Google’s rules is not an easy game to follow. Google has shaped today’s modern internet experience and has been the top search engine for years. It doesn’t look like that will change anytime soon. The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. Though this… Read More

Anatomy of an SEO Page

Anatomy of an SEO Page

Search engine optimization (SEO) can feel overwhelming. While there are many technical aspects of this marketing strategy, there are things you can begin to incorporate today to provide excellent SEO on your website. Remember SEO is what will help your website rank higher in search results. If your site isn’t optimized for the right keywords,… Read More

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

For many of us, 2020 changed fundamentally how we operated on a day-to-day basis. Masks became part of our everyday wardrobe, parents juggled the challenges of both working and overseeing their kids’ schooling at home, and many people lived online as we were connected to the internet more than ever before. The abortion-minded woman is… Read More

Answering Your Top 10 Questions

Answering Your Top 10 Questions

Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you!   In this… Read More

Google My Business

Google My Business

As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Read More

Marketing Tactics for Millennials & Gen Z

Marketing Tactics for Millennials & Gen Z

  Today, there are so many options for marketing and advertising. And because that world is always changing, it’s important to stay on top of the latest trends.   One trend that may surprise you is this: Gen Z (and some younger Millennials) is really starting to pay attention to non-digital advertising. For a generation… Read More

10 Key Takeaways about Pregnancy Center Marketing from 2018

10 Key Takeaways about Pregnancy Center Marketing from 2018

Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First… Read More

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