Playing by Google’s Rules

Playing by Google’s Rules

Playing by Google’s rules is not an easy game to follow. Google has shaped today’s modern internet experience and has been the top search engine for years. It doesn’t look like that will change anytime soon. The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. Though this… Read More about Playing by Google’s Rules

Anatomy of an SEO Page

Anatomy of an SEO Page

Search engine optimization (SEO) can feel overwhelming. While there are many technical aspects of this marketing strategy, there are things you can begin to incorporate today to provide excellent SEO on your website. Remember SEO is what will help your website rank higher in search results. If your site isn’t optimized for the right keywords,… Read More about Anatomy of an SEO Page

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

For many of us, 2020 changed fundamentally how we operated on a day-to-day basis. Masks became part of our everyday wardrobe, parents juggled the challenges of both working and overseeing their kids’ schooling at home, and many people lived online as we were connected to the internet more than ever before. The abortion-minded woman is… Read More about New Year, New Her: Reaching the Abortion-Minded Woman in 2021

Google My Business

Google My Business

As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Read More about Google My Business

10 Key Takeaways about Pregnancy Center Marketing from 2018

10 Key Takeaways about Pregnancy Center Marketing from 2018

Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First… Read More about 10 Key Takeaways about Pregnancy Center Marketing from 2018

Top 3 Most Effective Combined Marketing Tactics for Reaching Abortion Minded Women

Top 3 Most Effective Combined Marketing Tactics for Reaching Abortion Minded Women

Marketing tactics work best when you use more than one. To reach more abortion-minded women, three specific pairings are highly effective. In this guide, we’ll discuss what they are and how they work together to draw more abortion-minded women to your center. 1. GMB and Social Retargeting What is GMB? GMB, or Google My Business,… Read More about Top 3 Most Effective Combined Marketing Tactics for Reaching Abortion Minded Women

The 12 Most Important SEO Features for Your PHC’s Website

The 12 Most Important SEO Features for Your PHC’s Website

Search Engine Optimization (SEO) is essential to helping more abortion-minded women find your center when they are looking up related keywords on Google, Bing or Yahoo. An effective SEO strategy is built on a number of factors, and in this blog, we’ll touch on the 12 most important SEO features for your PHC’s website. Responsive… Read More about The 12 Most Important SEO Features for Your PHC’s Website

Step by Step: How to Create A PHC Google My Business Listing

Step by Step: How to Create A PHC Google My Business Listing

Google My Business is one of the most effective ways to let the public know your business information. A Google My Business listing is the feature that appears above or to the right of Google search results for a business name. This listing includes information such as hours of operation, phone number, address, website and… Read More about Step by Step: How to Create A PHC Google My Business Listing

Your Cart