If you want more women in your community to find your pregnancy center in 2025, your Google Business Profile (GBP) is one of the most powerful—and often underused—marketing tools at your disposal.

When someone searches for services like “pregnancy help near me” or “free pregnancy testing in [your city],” Google uses location-based results to decide which businesses appear first. A well-optimized Google Business Profile can put your center or clinic at the top of those search results and in front of the women who need you most.

Why Google Business Profile Matters More Than Ever

In 2025, Google continues to prioritize local results, especially for searches done on mobile devices.

A complete and active GBP helps you appear in the coveted “Local Pack”—the map and three listings that appear above regular search results. This is prime real estate for reaching abortion-minded women quickly. Without a strong profile, you risk getting buried under paid ads or other organizations.

How to Optimize Your Profile for Maximum Impact

First, make sure your information is accurate and complete with your address, phone number, hours, and website. Use keywords in your business description that reflect your services, such as “pregnancy testing,” “ultrasound,” or “options consultation.”

Upload high-quality photos and videos that show your space, staff, and services. However, make sure to avoid posting pictures of baby clothing and supplies so you do not deter abortion-minded women.

Regular updates are crucial. Post new content weekly—such as educational posts, posts about options, and service spotlights—to signal to Google that your listing is active. While these posts look like social media, they are more for informing Google about the services you offer. Many women who visit may never see these posts, but they help women find your center by improving your visibility on Google.

Encourage reviews from clients (while respecting their privacy) and respond to them promptly with HIPAA-compliant responses. This builds credibility and trust with Google’s algorithm and potential clients.

Pro Tips for Standing Out in 2025

Here are a few pro tips you can try today.

• Leverage Google Business Profile’s Q&A section to answer common questions before women click through to your site.
• Use the “Services” feature to highlight each of your offerings individually.
• If your center has multiple locations, create a separate GBP for each one.
• Track insights within your profile to see how people are finding you and what actions they’re taking.

A well-maintained Google Business Profile is more than just an online listing—it’s a direct line to the women searching for help right now.

Ready to dominate local search in 2025? Contact Choose Life Marketing for a free 30-minute marketing evaluation. Let us help you attract more clients through the power of local search.