In your busy job managing a pregnancy center, updating your website is likely the last thing you think about. Maybe you updated it several years ago and thought you wouldn’t have to worry about it again. Or maybe you have been wanting to update it but it’s hard to find the time. Unfortunately, websites don’t… Read More about 5 Ways to Update Your Client Website
As a pregnancy center, while your mission and marketing strategies are unique, your marketing funnel looks the same as other business models. And, it’s simpler than you may think. Marketing happens in stages, and marketing tactics play different roles in your overall strategy. Understanding the marketing funnel for your PRC can help your center make… Read More about Understanding the Marketing Funnel
If you follow digital marketing trends, you know strategies and tactics change quickly. It seems like every week an algorithm changes, a new social platform pops up, and new ways to engage online emerge. Virtual geofencing is one such recent additional feature of Google Ads Display campaigns. As a full-service marketing agency, we follow trends… Read More about Is Virtual Geofencing Right for Your Center?
The FDA has approved abortion by telemedicine during the COVID-19 pandemic, putting women’s health in danger all around the United States. A major component of the battle we fight against abortion rights is now directly tied accessing the abortion pill on-demand through online purchasing. The battle for women’s health and safety not only continues with… Read More about Combating the Abortion Pill On Demand
With the over-saturation of news today and the frequent censorship of pro-life voices, it’s difficult to stay up to date on all abortion related legislation and news. This is especially true when it comes to the victories of the pro-life side. There is an active fight like we’ve never seen before as we watch our… Read More about Abortion Legislation and News – What’s Going On?
Between fierce competition from abortion clinics, and the rise of Telehealth and online abortion pill shopping, how can you reach abortion-minded woman first and get them to come in? While the landscape has become more and more challenging, an excellent and seamless marketing strategy still holds the key to driving client foot traffic. Ensuring you… Read More about How to Get the Abortion-Minded Woman through the Door
Reaching abortion-minded women remains top priority for pregnancy centers all over the country, and one of the best and most effective ways to reach them is with Google Ads. If centers can successfully intercept their target’s traffic during their search for solutions, they can help save more lives and deliver even more hope to women… Read More about Google Ads: How to Measure Campaign Success
Now more than ever, it’s easier for women to find the abortion pill online. The FDA recently announced a policy change due to COVID-19 that allows women using telemedicine to order the abortion pill online and have it delivered through the mail instead of requiring an in-person visit to a doctor’s office or clinic. This… Read More about 3 Ways To Reach Women Seeking The Abortion Pill Online
Planned Parenthood recently came out with a statement about their founder, Margaret Sanger, addressing that she was indeed a racist, saying, “Margaret Sanger’s eugenicist ideas were wrong in 1916, and they’re wrong now.” Part of Planned Parenthood’s marketing strategy involves claiming they are anti-racist today and disassociating themselves from their founder and the organization’s racist… Read More about Inside Planned Parenthood’s Marketing Strategy
You take part in a life-giving mission, and so do your donors. Stay focused and encouraged by keeping the vision in front of your faithful supporters in the fight for life. What an honor it is to have people come alongside you and support mothers, babies, and families. Everyone these days seem to have busy… Read More about Keeping Your Donors Informed & Engaged
Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women while helping donors and board members understand and support a strategy that ties into their overall mission. While many centers tread lightly and walk a fine line between the two audiences, bridging the gap and developing a marketing understanding can help… Read More about How to Talk to Your Donors & Board about Marketing
Search engine optimization (SEO) is necessary for a great marketing strategy to show up for women searching online for abortion information. It helps you stand out and connect with the abortion-minded woman. SEO takes time to understand and incorporate into your marketing plan, but there are professional SEO companies like Sofia Marketing that are willing… Read More about 3 Ways to Easily Improve Your SEO Today!