Glossary of Marketing Terms

Glossary of Marketing Terms

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. It’s important to understand these terms and how they impact your strategy to effectively craft a marketing plan. We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding… Read More

Back to School: How Your Center Can Reach More Students

Back to School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get… Read More

Preparing for Your Year-End Donor Campaign

Preparing for Your Year-End Donor Campaign

Through any financial ask that you do, you are the connector – sharing powerful stories and updates that point people back to the mission and vision of your center, reminding them that they are a vital part of your mission through their financial support.  Their donations are an essential piece to the success of your… Read More

The SEO Benefits of Blogging

The SEO Benefits of Blogging

For years, blogging was merely a way for any average person to maintain an online journal of their travels to exciting places, or a place where budding chefs could share favorite tips and recipes. That was then. But times have changed. Did you know that today blogging has become an essential element of a successful… Read More

The Importance of Fathers

The Importance of Fathers

Men have a profound impact on every aspect of an unplanned pregnancy and in their role as fathers once their child is born.  The pro-life movement is not only about empowering a pregnant woman to choose life – but also caring about moms, dads and babies throughout the pregnancy and after their child is born…. Read More

The Dangers of Having Outdated Content on Your Website

The Dangers of Having Outdated Content on Your Website

Your website is the beating heart of your center. Just as the heart pumps blood to your body, your website distributes valuable information to abortion-minded women. Having outdated content on your site makes you seem untrustworthy as a center, which is the exact opposite of how you want to come across to women seeking answers… Read More

How to Handle Donor Giving Fatigue

How to Handle Donor Giving Fatigue

Did you know that there are approximately 1.5 million nonprofits in the United States? While this shows true generosity, it can also mean that 1.5 million organizations are vying for people’s attention and contributions throughout the year. As a pregnancy help center. how do you reach your donor audience in a way that won’t fatigue… Read More

How Snapchat is Relevant to PHCs

How Snapchat is Relevant to PHCs

Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more… Read More

Branding Your PHC’s Capital Campaign

Branding Your PHC’s Capital Campaign

For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is… Read More

Get Your PHC Back-to-School Ready

Get Your PHC Back-to-School Ready

As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they… Read More

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