According to the Charlotte Lozier Institute, there are over 3,000 pregnancy center locations in the United States. Pregnancy centers easily outnumber abortion clinics. Even though there are a large number of centers, how well do you know the other centers in your area? Do you commonly collaborate or do you stay in your own lanes? … Continued
Every board is composed of unique members. Some may be resistant to change, while others are ready to take exciting risks. One member might be very analytical and has to see the numbers, while another is only swayed by heartfelt stories. Regardless of who is on your board right now, you CAN successfully cast your … Continued
As a local pregnancy center, you are gifted at gifting others. It’s part of your mission as you serve women in need. But don’t forget that your pregnancy center needs resources, too! In order to keep moving forward and keep up with the growing needs of women, you must seek ways to develop your center’s … Continued
Every pregnancy center needs an up-to-date, professional, and relevant website to build credibility with clients and compete with local abortion providers. It should load in three seconds, be simple to navigate, and easily lead visitors to your appointment page. Why is a Website Critical to Your Mission? More than any other marketing tool, your website … Continued
Are you struggling to reach the abortion-minded woman online? You may already know who your target audience is, but you know something is missing from your online marketing strategy. You are not alone, as many centers struggle to close the gap between themselves and their potential clients. Did you know Google has already received 360 … Continued
2021 was “the worst year” for the abortion industry, according to Planned Parenthood’s research arm, the Guttmacher Institute. Along with the passing of the Texas Heartbeat Bill and the Supreme Court hearing of the Dobbs v. Jackson case, things are looking pretty bleak for the abortion industry. With the Supreme Court potentially overturning Roe v. … Continued
Social media can feel like the Wild West. There’s always a new frontier to explore, while leaving everything you once knew in the dust. We’ve seen this firsthand over the last decade as social media moved from simple status updates to many users becoming video content creators. The rise of video content is the most … Continued
Big Tech is constantly evolving. Keeping up with it, even on a need-to-know basis, can be challenging. Read our guide to find out the top things your pregnancy center needs to know about Big Tech in 2022. 1. Meta: Facebook’s New Overarching Brand You’ve probably seen commercials or heard the name “Meta” headlined in the … Continued
The mission of saving lives makes you unique from all other types of businesses. Trusting a marketing agency with this mission can be challenging – as there is a great responsibility that comes with it. A pro-life marketing agency is something to consider as you search for marketing services for your center or organization, as … Continued
You have a lot on your plate. You are wrapping up fall special events, working on your budget for 2022, and managing the daily operations of your pregnancy center. What is your vision for the new year? Do you have the funds to accomplish this vision? As you go into the last two months of … Continued
Just like it’s easy to pass over the middle seats of an airplane or the middle child of the family, it’s easy to miss the middle of the marketing funnel. We covered the top of the funnel, the valuable tool of social media, last week. Now it’s time for step two of the marketing funnel: … Continued
Coming up with a marketing plan for your pregnancy center can seem overwhelming, but when you break it down into practical steps, it has a way of becoming easier to understand and create as you make a plan. A marketing funnel consists of three different stages: awareness, consideration, and conversion. All stages are needed to … Continued