How Your Pregnancy Center Can Adapt After COVID-19

How Your Pregnancy Center Can Adapt After COVID-19

Let’s be honest. For most pregnancy centers we talk to, this pandemic has been a long road. Adapting how you serve people, worrying about finances and canceled events, keeping up with new technology to communicate with both staff and clients, wondering how long you will have to do all of this… it’s a lot. While… Read More

What You Need to Know About the Google Knowledge Vault

What You Need to Know About the Google Knowledge Vault

What is the Google Knowledge Vault? For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one… Read More

Answering Your Top 10 Questions

Answering Your Top 10 Questions

Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you!   In this… Read More

How to Save Lives As a Virtual PRC

How to Save Lives As a Virtual PRC

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic?    You should, and you can.   Are you concerned… Read More

Why You Need a Marketing Plan

Why You Need a Marketing Plan

In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to… Read More

Marketing Trends

Marketing Trends

It’s the last day of the year! As we look ahead to a new year and new decade, we also took time to look back over various 2019 marketing trends. These trends impacted your marketing efforts and will continue to have an impact moving into the future. Marketing is constantly changing and evolving and it’s… Read More

New Year, New You: Why Your Brand Matters

New Year, New You: Why Your Brand Matters

What is a brand?   A brand is how you are known.    We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the… Read More

Capital Campaigns

Capital Campaigns

Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support.    A capital campaign is a focused effort to raise… Read More

All About Geofencing

All About Geofencing

Why invest in mobile advertising? Mobile advertising is a great opportunity because your advertising dollars are invested where people are spending the most time – on their phones. Americans spend an average of five hours every day on their phones. If you think about this in terms of those hours being a part of the… Read More

Marketing Tactics for Millennials & Gen Z

Marketing Tactics for Millennials & Gen Z

Today, there are so many options for marketing and advertising. And because that world is always changing, it’s important to stay on top of the latest trends.   One trend that may surprise you is this: Gen Z (and some younger Millennials) is really starting to pay attention to non-digital advertising. For a generation that… Read More

Glossary of Marketing Terms

Glossary of Marketing Terms

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. It’s important to understand these terms and how they impact your strategy to effectively craft a marketing plan. We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding… Read More

Back to School: How Your Center Can Reach More Students

Back to School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get… Read More

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