How to Get the Abortion-Minded Woman through the Door

How to Get the Abortion-Minded Woman through the Door

Between fierce competition from abortion clinics, and the rise of Telehealth and online abortion pill shopping, how can you reach abortion-minded woman first and get them to come in? While the landscape has become more and more challenging, an excellent and seamless marketing strategy still holds the key to driving client foot traffic. Ensuring you… Read More about How to Get the Abortion-Minded Woman through the Door

Inside Planned Parenthood’s Marketing Strategy

Inside Planned Parenthood’s Marketing Strategy

Planned Parenthood recently came out with a statement about their founder, Margaret Sanger, addressing that she was indeed a racist, saying, “Margaret Sanger’s eugenicist ideas were wrong in 1916, and they’re wrong now.” Part of Planned Parenthood’s marketing strategy involves claiming they are anti-racist today and disassociating themselves from their founder and the organization’s racist… Read More about Inside Planned Parenthood’s Marketing Strategy

How to Talk to Your Donors & Board about Marketing

How to Talk to Your Donors & Board about Marketing

Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women while helping donors and board members understand and support a strategy that ties into their overall mission. While many centers tread lightly and walk a fine line between the two audiences, bridging the gap and developing a marketing understanding can help… Read More about How to Talk to Your Donors & Board about Marketing

Why What You Blog About Matters

Why What You Blog About Matters

Blogging adds value to your website, gives your readers much-needed information, and helps capture the attention of the abortion-minded woman, bringing her clarity she needs to help her in the midst of her unplanned pregnancy. Creatively implementing content in a blog that informs and engages those you are trying to reach is an extraordinary plan… Read More about Why What You Blog About Matters

Marketing Checklist: How Does Your Center Measure Up?

Marketing Checklist: How Does Your Center Measure Up?

Pregnancy centers offer top-quality care and support for women all over the United States, but sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women or concerns over costs, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. For more marketing… Read More about Marketing Checklist: How Does Your Center Measure Up?

Worry Less & Raise More

Worry Less & Raise More

It all begins with a plan. It’s important to create a plan that includes financial goals, donor list segmentation, phone calls and scheduled visits. These steps will help you set goals and carry out initiatives that will make an impact and help you achieve your fundraising goals. 1. GOAL SETTING What do you want to… Read More about Worry Less & Raise More

A Guide to Knowing the Competition

A Guide to Knowing the Competition

Whether your pregnancy center’s competitors are Planned Parenthood, another abortion clinic, or a center nearby, understanding them inside and out will help improve your marketing strategy, providing key insights so you can attract more abortion- minded women and better serve them. The strategic purpose of knowing your competition lies in identifying your center’s competitive advantages,… Read More about A Guide to Knowing the Competition

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