Search Engine Optimization (SEO)
SEO is the process of ensuring your PHC’s website organically ranks high in search engine results, like Google. Thousands of American women search for abortion and pregnancy-related keywords online every day. We can help them find you.
Are you aware of the phrases women are searching to find you, or your competitors? Our SEO team researches this information when working on optimizing your website. Next, we determine what people are searching, and how to reach them most effectively.
By using words and phrases relevant to your services and information, our team can optimize your website in a way that effectively reaches women facing unplanned pregnancy.
Pay Per Click Advertising (PPC)
Using pay-per-click advertising (PPC), your organization can pay to rank at the top of search result pages for pregnancy and abortion-related search terms.
This form of search engine marketing also allows us to perform geofencing: a process where we can target and serve ads to people in specified areas, like where women could be receiving abortions, for example.
When abortion-minded women search Google, the top few search results receive the vast majority of clicks. Since attention spans aren’t large enough to wander down the page or go to the next, it’s beneficial to buy listings in search engine results.
Remarketing allows you to reignite with people who have shown interest in your center before, but did not take action. This includes users who may have abandoned virtual shopping carts or online applications.
Choose Life Marketing uses cookie-generated data to track where these users have been and place targeted display ads on other websites they visit. This is a gentle way of reminding interested women of the various services your center offers.
By seeing your ads as they browse websites or search for terms related to your services, abortion-minded women can be constantly reminded to choose life.