Segmenting Email Campaigns for Best Results

Segmenting Email Campaigns for Best Results

One of the basic principles of marketing is identifying your target audience. This answers the question, “Who are you trying to reach?” with your message. When it comes to creating effective email campaigns, you must know your target audience. For pregnancy centers, these are your donors—the ones funding your organization. In this guide, you will … Continued

Your Guide to Instagram & Facebook Highlights and Stories

Your Guide to Instagram & Facebook Highlights and Stories

We’re diving into the world of Instagram and Facebook marketing to shed light on two powerful features: Stories and Highlights. Whether you’re new to the social media landscape or seeking ways to elevate your center’s online presence, understanding the functions and benefits of Stories and Highlights is key. These features are not just trendy additions; … Continued

What’s the Deal with the New Email Policies?

What’s the Deal with the New Email Policies?

With huge email service providers Google and Yahoo implementing new policies to protect their customers from email spam, we have received many questions from pregnancy centers. How will your automated emails continue to be delivered? Does this impact your fundraising emails? Will other email service providers follow suit? Before we answer these questions, it’s important … Continued

Back to Basics: Social Media

Back to Basics: Social Media

Do you ever feel like the best-kept secret? Do you wish more women would know you are there – ready and willing to help? No matter your mission, social media can drive your success. Think about the businesses, personalities, and brands you know and love—they likely have some form of social media that gives you … Continued

The Why Behind Social Media, and Best Practices

The Why Behind Social Media, and Best Practices

Social media matters when it comes to improving your online visibility, community awareness, and reputation. Every pregnancy center or clinic should have client social media accounts on Instagram and Facebook and post regularly to them. Why Does Social Media Matter? Before we talk about how to get started on social media, here are just five … Continued

Digital Marketing: How Do I Know If It’s Working?

Digital Marketing: How Do I Know If It’s Working?

At some point, we all ask this question about our marketing: Is it working?  According to SocialBoosting digital marketing involves investing time and money, and pregnancy centers want to ensure each dollar is being spent in the most impactful way possible. This FREE guide shares key indicators of success across a variety of digital marketing … Continued

Why Your Center Needs SEO

Why Your Center Needs SEO

Are you struggling to reach the abortion-minded woman online? You may already know who your target audience is, but you know something is missing from your online marketing strategy.  You are not alone, as many centers struggle to close the gap between themselves and their potential clients.  Did you know Google has already received 360 … Continued

Video 101 for Pro-Life Pregnancy Centers

Video 101 for Pro-Life Pregnancy Centers

Social media can feel like the Wild West. There’s always a new frontier to explore, while leaving everything you once knew in the dust.  We’ve seen this firsthand over the last decade as social media moved from simple status updates to many users becoming video content creators. The rise of video content is the most … Continued

Google Business Profile (GBP): Back to the Basics

Google Business Profile (GBP): Back to the Basics

When reaching the abortion-minded woman, targeting her locally is key. Google My Business allows you to list your business location on Google Maps and local search results. It helps reach abortion-minded women right in your area as they search for pregnancy tests, ultrasounds, and abortion services near them. Use this platform to capture their “near … Continued

Don’t Ignore the Top of Your Marketing Funnel

Don’t Ignore the Top of Your Marketing Funnel

Coming up with a marketing plan for your pregnancy center can seem overwhelming, but when you break it down into practical steps, it has a way of becoming easier to understand and create as you make a plan. A marketing funnel consists of three different stages: awareness, consideration, and conversion. All stages are needed to … Continued

Keeping Your Donors Informed & Engaged

Keeping Your Donors Informed & Engaged

You take part in a life-giving mission, and so do your donors. Stay focused and encouraged by keeping the vision in front of your faithful supporters in the fight for life. What an honor it is to have people come alongside you and support mothers, babies, and families. Everyone these days seem to have busy … Continued

How to Talk to Your Donors & Board about Marketing

How to Talk to Your Donors & Board about Marketing

Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women while helping donors and board members understand and support a strategy that ties into their overall mission. While many centers tread lightly and walk a fine line between the two audiences, bridging the gap and developing a marketing understanding can help … Continued

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