How Snapchat is Relevant to PHCs

How Snapchat is Relevant to PHCs

Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more… Read More

Instagram Updates & Best Practices

Instagram Updates & Best Practices

Instagram is an excellent tool for the awareness stage: letting women in your area know you’re there for when they need you. In 2018, the platform has rolled out a number of new features, many of which can help PHCs connect and engage with more abortion-minded women. In this guide, we’ll discuss the new Instagram… Read More

How to Utilize Instagram Stories Ads for your PHC

How to Utilize Instagram Stories Ads for your PHC

Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their… Read More

Anatomy of Facebook Ad Types

Anatomy of Facebook Ad Types

If you’ve scrolled through Facebook lately on desktop or mobile, you’ve probably noticed the variety in Facebook ads that popped up. Facebook advertising has become very sophisticated, and it’s important to know the various ad types and how they can help meet your PHC’s goals. Here, we’ll go over the different Facebook ads, how they… Read More

A Pregnancy Help Center’s Guide to Social Media Videos

A Pregnancy Help Center’s Guide to Social Media Videos

Did you know that one-third of online activity is spent watching videos? Additionally, 51% of marketing professionals name video as the type of content with the best ROI. So, how can PHCs capitalize on the popularity of social media videos? By incorporating high-quality, engaging videos into your digital strategy. In this guide, we’ll go over… Read More

How Facebook’s New Timeline Algorithm Will Affect PHCs

How Facebook’s New Timeline Algorithm Will Affect PHCs

On January 11th, Facebook announced that it will be making some significant changes to its News Feed algorithm. What will those changes entail? The algorithm is being tweaked to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from friends and family over public content.” That sounds great for your… Read More

How to Utilize Facebook for March for Life

How to Utilize Facebook for March for Life

March for Life is a nationally recognized event and protest for the right to life of all humans. If you’re interested in creating your own March for Life event, outlined below is how to promote messaging and the basics of leveraging Facebook advertising for the event. We also recommend bookmarking this page so you can… Read More

2018 Marketing Calendar for PHCs

2018 Marketing Calendar for PHCs

What better way to plan for 2018 than your very own marketing calendar? The new year is fast-approaching and now is the time to plan your marketing efforts for next year.  From donor events and awareness weeks to social media holidays, there are numerous opportunities for you to promote your center in the coming year…. Read More

4 Things PHCs Should Know About Facebook Targeting

4 Things PHCs Should Know About Facebook Targeting

What if there was a tool that could help you target women in your area who might need your help? With Facebook targeting through the Ads Manager tool, you can target potential abortion-minded women in your area . Choose Life Marketing is experienced in targeting abortion-minded women on Facebook and weaving that targeting into a full-fledges social… Read More

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