4 Things PHCs Should Know About Facebook Targeting

What if there was a tool that could help you target women in your area who might need your help? With Facebook targeting through the Ads Manager tool, you can target potential abortion-minded women in your area . Choose Life Marketing is experienced in targeting abortion-minded women on Facebook and weaving that targeting into a full-fledges social media strategy, including Facebook targeting for pregnancy help centers.

Here are 4 things you should know before you get started:

1. Organic reach has declined from 16 percent in 2012 to 2 percent in 2016.

This refers to the number of people who will see your post without ant paid placements. The decrease is due to Facebook’s algorithm, which has made the shift to show less of an organization’s content in their followers’ newsfeed without boosting. In turn, more organizations are having to turn to Facebook Business to reach their target audience.

2. Facebook collects around 10,000 data points on each and every user.

This means that Facebook not only knows where you live and where you work, but also details such as whether you went on vacation recently, had a baby, are planning on getting married, and other life events. Using these data points, you can target women in your area based on where they shop, if they are single, their hobbies, and more.

3. Facebook has over 1 billion active daily users.

These users spend 20 minutes or more browsing, watching videos, and interacting with others. This gives organizations a high chance or reaching the right people, since their demographic is likely on Facebook multiple times a day. This is especially true with young women. With smartphones basically attached to their palms all day, they are more likely to see your content when scrolling through their news feeds.

4. Facebook’s custom audiences offer a lower cost-per-click than other target options.

Did you know that, in certain circumstances, you can retarget women on Facebook who have visited your website? You can do this through Facebook’s custom audiences. You can target women who have visited your PHC’s website within the last 180 days and show them a message that is relevant to what they were searching for or what page on your website they visited. This ensures that your ads are reaching the right people and are relevant as well.

If you’re looking to reach more abortion-minded women on Facebook, and gain a further understanding of social media marketing, we can help create a strategy that works for you. Contact Choose Life Marketing today!

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