Reaching Your Target Audience You are unique in that you have two totally different audiences to target on a regular basis. As a result, your center must spend your marketing dollars wisely to both be good stewards and reach your audiences. Who exactly is your target? How do you find them, and what do you … Continued
According to the Charlotte Lozier Institute, there are over 3,000 pregnancy center locations in the United States. Pregnancy centers easily outnumber abortion clinics. Even though there are a large number of centers, how well do you know the other centers in your area? Do you commonly collaborate or do you stay in your own lanes? … Continued
As a local pregnancy center, you are gifted at gifting others. It’s part of your mission as you serve women in need. But don’t forget that your pregnancy center needs resources, too! In order to keep moving forward and keep up with the growing needs of women, you must seek ways to develop your center’s … Continued
Social media matters when it comes to improving your online visibility, community awareness, and reputation. Every pregnancy center or clinic should have client social media accounts on Instagram and Facebook and post regularly to them. Why Does Social Media Matter? Before we talk about how to get started on social media, here are just five … Continued
We all understand the power of a first impression. It’s impossible to recreate a first impression and challenging to overcome a really bad one. That’s why your name, branding, and online presence are so important to consider as you work to strategically reach abortion-minded women. Your center name and a cohesive branding strategy that attracts … Continued
Why Should I Have Two? If you’ve been in pregnancy center work for long enough, you know it is uniquely a world of its own. The level of controversy surrounding your work makes it different from most other nonprofits and ministries. While most nonprofits garner the support of a large demographic of people and … Continued
Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses and the use of face shield with glasses has caused great concern as … Continued
As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? You should, and you can. Are you concerned … Continued
Plan C is considered the final step in a long line of choices. It follows the shock and fear a client feels when she discovers she is pregnant. It skips over the Plan B pill. Removes the need for an appointment at an abortion clinic. And provides a way for a woman to order an … Continued
Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support. A capital campaign is a focused effort to raise … Continued
In the early days of pregnancy center ministry, your window of opportunity to connect and provide options to your clients was at least a few weeks. You had time for your clients to schedule their appointments to talk through their options and your clients took more time to make their final decision regarding their pregnancies. … Continued
Instagram Stories, unveiled in 2016, now has double the number of Snapchat active users. That’s right, 400 million people are active on Instagram Stories around the world. In this post, we’ll discuss Instagram Stories for pregnancy centers, and how they can help you reach more potential abortion-minded women. Stories Last 24 Hours Unlike traditional Instagram … Continued