Google advertising is one of the most effective forms of digital marketing. It’s tried and true, as Google has been the top search engine for over 20 years.
Pregnancy centers can attract more clients to their pregnancy centers by using various forms of Google advertising, including pay-per-click (PPC), display ads, and geofencing.
Keep reading to learn more about each of these, and connect with Choose Life Marketing today to reach more women online through the power of Google ads.
Pay-Per-Click Advertising (PPC)
Google’s PPC advertising is all about pregnancy centers appearing at the top of Google search results pages when women search relevant keywords. These keywords could include “pregnancy testing,” “ultrasounds,” “pregnancy help near me,” etc.
Our experts create PPC strategies specific to each pregnancy center client and monitor closely to ensure that we are maximizing their visibility for abortion-minded women.
Display Ads: Awareness Builders
The Google Display Network (GDN) is massive, spanning websites, apps, and YouTube. When you run display ads, you place visual banner ads across the GDN.
While they are not search-based, but interest-based, you can target potential clients based on their demographics and behaviors. These ads could be shown to the same person, but that’s okay because the point is to become top-of-mind with your key demographic.
For pregnancy centers, this would be location-specific, targeting women within driving distance of your locations. They would become more familiar with your center as they see your ads, leading them to think of you if ever in need of your services or know a friend in need.
Geofencing and Virtual Geofencing
Google also allows advertisers to use geofencing or virtual geofencing.
Geofencing is location-based targeting that enables pregnancy centers to serve ads to people around a certain geographic location or specific websites (virtual geofencing).
Pregnancy centers could geofence around local hangout spots, colleges, and more, or specific local websites that many women visit to help build awareness with display ads.
Ready to Get Started?
If you want to attract more clients, ask Choose Life Marketing about our Google advertising services.
We are Google Premier Partners, which is only awarded to the top 3% of Google advertisers. This enables us to access exclusive tools and new features to help our clients achieve the best results.
Contact us today for more information and to get started. We can help increase your appointment numbers and maximize your impact.
