In 2025, more women than ever are turning to Google first when they need pregnancy services, abortion information, or support.
If your pregnancy center isn’t showing up near the top of local search results, you could be missing the opportunity to reach women who need you most. That’s where local search engine optimization (SEO) comes in.
By optimizing your online presence for location-based searches, you can make sure your center or clinic appears in front of abortion-minded women at the right time.
Claim and Optimize Your Google Business Profile
Your Google Business Profile (GBP) is the cornerstone of local SEO.
To get started, claim your profile, make sure your contact information is correct, and add keywords that describe your services. These keywords can include “pregnancy testing,” “ultrasound,” or “options consultation.”
Post photos, videos, and weekly updates to keep your profile active and attractive. Choose Life Marketing can save you time and do this for you with our SEO services.
Use Location-Based Keywords on Your Website
Include your city or region alongside your services in key parts of your website, such as headlines, page titles, and meta descriptions.
Instead of just saying “free pregnancy testing,” say “free pregnancy testing in [City, State].” This helps search engines connect your website to relevant local searches.
Collect and Respond to Reviews
Positive reviews signal trustworthiness to both search engines and potential clients.
Ask happy clients to leave a review on Google, and always respond with warm, HIPAA-compliant replies. This engagement shows Google and readers that your center is active and trustworthy.
Create Local Content
Blog posts or resource pages about your local community can boost your rankings. Examples include “What to Expect at a Pregnancy Confirmation Appointment in [City]” or “Pregnancy Testing in [City].” The more relevant and location-specific your content is, the better your chances of ranking for local searches.
Build Local Links
If you partner with other trusted community organizations for resources or referral services, request that they link to your website. You can also link to them.
Local backlinks strengthen your authority and help search engines verify your relevance in your area.
Local SEO Is Worth the Effort
Local SEO is an ongoing process, but the results are worth it. With consistent effort, your pregnancy center can show up where it matters most—at the top of search results when women nearby are searching for help.
Choose Life Marketing’s SEO Services
Ready to bring more women to your door with the power of local search?
Contact Choose Life Marketing today for a free 30-minute marketing consultation and start turning local searches into life-changing appointments.
