Waterleaf Women’s Center is a pregnancy resource center outside Chicago, Illinois. They are located right around the corner from a Planned Parenthood clinic, so it is imperative they reach women before they schedule their abortion appointments. To help them accomplish their goal, we implemented an integrated strategy utilizing various targeting options, including search engine optimization, geofencing, and social media advertisements.
Search Engine Optimization
Waterleaf Women’s Center has seen over 161,000 search impressions since working with Choose Life Marketing. This is an increase of 218% over less than two years. SEO is a crucial part of the marketing funnel to lay a solid foundation of awareness for pregnancy centers. When Big Tech changes, SEO isn’t as affected, meaning the foundation doesn’t go away if other tactics and strategies have to change.