True Care Women’s Resource Center is a pregnancy center based in Casper, Wyoming. They offer free pregnancy testing, ultrasounds, and other services and resources to women in their community who feel abortion is their only option.
As a nonprofit, True Care relies on the generosity of local donors to fund their work. For four years, we’ve run their year-end giving email campaign and have exceeded their financial goal by at least $10,000-$15,000 each year.
Social Media Marketing
In conjunction with the year-end email marketing campaign, we ran a social media campaign. The goal was to encourage giving as well as increase the number of likes on True Care’s Facebook page. At the end of the campaign, we had reached an additional 10,798 people and increased page likes by 371.