When women find out they’re unexpectedly pregnant, they turn to online searches for answers. These search engine results can lead women to your pregnancy center, but only if your search engine optimization (SEO) has earned you a spot on the first page.
You make this happen through regular SEO best practices. Keep reading for more information, or contact Choose Life Marketing today for information on our SEO services.
SEO to Help Women Find Your Center
Commit to regular SEO best practices to help appear at the top of search results and increase your chances of landing in AI summaries.
SEO is not dead due to AI; it’s very much alive. The more relevant and high-quality your content, the better your chances of AI citing you in summaries or improving your page ranking.
Here are a few action steps your center can take today.
Use Relevant Keywords
What are women searching for? What services do you offer? Add these key terms throughout your website in natural ways.
For example, make sure you have pages for your services and write about each. These service pages will help your center appear for relevant search terms. You can also include key terms in your headings, picture file names, metadata, and wherever else makes sense.
Address FAQs
Add frequently asked questions women are likely to search to the bottom of your blog posts and website pages, such as “Can my pregnancy test be wrong?” or “What are the risks of abortion?”
This will help you appear in search results for those specific queries and increase your chances of being cited in AI summaries.
Blog Monthly
Post fresh, keyword-rich content each month using the terms women search. You can also write your blog titles as questions that women could type into the search engines.
The general blogging strategy is to post new content so search engines know your website is up-to-date and women can find answers in your blogs. These blogs should function like landing pages and guide women to schedule appointments at your center. Avoid posting anything that could deter women from visiting.
Optimize Your Website
In addition to content, you can optimize your website in other ways, such as ensuring it loads quickly—about 3 seconds or less—and updating your images to have relevant file names and alt tags. Alt tags can be added to pictures in the backend and tell search engines what the image is showing, since search engines can’t interpret pictures.
You’ll also want to verify your website is user-friendly with an easy-to-navigate sitemap.
Add Videos and Images
Adding videos and images shows search engines that you are offering high-quality content. Instead of plain text pages, include media and design elements, such as images and embedded videos. These files will tell search engines that your content provides more for users, and they may rank it higher.
Stay Consistent
SEO is an organic marketing type. This designation means achieving results over time takes time, effort, and ongoing dedication. Stay consistent by posting new content regularly and assessing your website.
Save Time and Achieve Results
SEO takes bandwidth, strategy, and writing skills. We can save you time and help you achieve results by offering SEO services that take the sweat out of ranking on Google and other search engines.
Contact Choose Life Marketing for more information on SEO services for pregnancy centers. Our SEO experts know the ins and outs of helping pregnancy centers rank for key terms, so more women searching for answers will find life-affirming options.
