In todayโs culture, there are many avenues (both online and offline) that women can take when seeking answers to a problem. As a Pregnancy Help Center, you want to make sure that your centerโs name is at the forefront of those avenues for pregnant women who might be looking for your services, or simply for your advice. Here are five tips PHCs can use to reach abortion-minded women with their marketing efforts:
Determine Your Target Audience
To help ensure that your marketing efforts are successful, you must develop a target audience. That is, a group of people who you think would be the most likely to use your services. In this case, PHCs typically have a target audience of women ages 18-34, who are experiencingโor will most likely experienceโan unplanned pregnancy. You can use this demographic in your marketing tactics to reach the right people with the right message.
Develop Your Voice
Using the right voice in your marketing efforts is crucial; it will either make women feel safe and respected, or turn women away from your center. Your voice should convey a sense of comfort to these women, who are currently in uncomfortable situations. As a PHC, itโs important to let these women know that they are not alone and that your team is here to help them through every part of their pregnancy journey.
ะ ะพััะธะนัะบะธะต ะธะณัะพะบะธ ะพัะดะฐัั ะฟัะตะดะฟะพััะตะฝะธะต ะฐะทะฐััั ะฒ 1win ััะฐะฒะบะฐั
ะก ะบะฐะถะดัะผ ะณะพะดะพะผ ะฐะทะฐััะฝัะต ะธะณัั ััะฐะฝะพะฒัััั ะฒัะต ะฟะพะฟัะปััะฝะตะต ััะตะดะธ ัะพััะธะนัะบะธั ะธะณัะพะบะพะฒ, ะธ ะพะดะฝะธะผ ะธะท ะฟะพะฟัะปััะฝัั ะฒะฐัะธะฐะฝัะพะฒ ะดะปั ััะฐะฒะพะบ ััะฐะฝะพะฒะธััั ะฟะปะฐััะพัะผะฐ 1win. ะ ะดะฐะฝะฝะพะน ััะฐััะต ะผั ัะฐััะผะพััะธะผ, ะฟะพัะตะผั ะธะผะตะฝะฝะพ ััะพั ัะตัััั ะฟัะธะฒะปะตะบะฐะตั ะฒะฝะธะผะฐะฝะธะต ะฐะทะฐััะฝัั ะปัะฑะธัะตะปะตะน ะธะท ะ ะพััะธะธ, ะบะฐะบะธะต ะฟัะตะธะผััะตััะฒะฐ ะพะฝ ะฟัะตะดะปะฐะณะฐะตั ะธ ะบะฐะบะธะต ะพัะพะฑะตะฝะฝะพััะธ ะดะตะปะฐัั ะตะณะพ ะฟะพะฟัะปััะฝัะผ ััะตะดะธ ะธะณัะพะบะพะฒ.
ะั ัะฐััะผะพััะธะผ ะพัะฝะพะฒะฝัะต ะฐัะณัะผะตะฝัั ะฒ ะฟะพะปัะทั ะฒัะฑะพัะฐ 1win ะดะปั ะฐะทะฐััะฝัั ััะฐะฒะพะบ, ะฐ ัะฐะบะถะต ะฟัะพะฐะฝะฐะปะธะทะธััะตะผ ัะตะบััะธะน ััะตะฝะด ัะพััะฐ ะฟะพะฟัะปััะฝะพััะธ ะพะฝะปะฐะนะฝ-ะธะณั ััะตะดะธ ัะพััะธะนัะบะธั ะธะณัะพะบะพะฒ. ะฃะทะฝะฐะตะผ, ะบะฐะบะธะต ะธะณัั ะธ ะฒะพะทะผะพะถะฝะพััะธ ะฟัะตะดะปะฐะณะฐะตั ะฟะปะฐััะพัะผะฐ, ะธ ะบะฐะบะธะต ะฟัะตะธะผััะตััะฒะฐ ะพะฝะฐ ะฟัะตะดะพััะฐะฒะปัะตั ัะฒะพะธะผ ะฟะพะปัะทะพะฒะฐัะตะปัะผ. ะะพัะพะฒั ะปะธ ัะพััะธะนัะบะธะต ะธะณัะพะบะธ ะพัะดะฐะฒะฐัั ะฟัะตะดะฟะพััะตะฝะธะต ะฐะทะฐััั ะฒ ััะฐะฒะบะฐั ะฝะฐ 1win? ะะฐะฒะฐะนัะต ะฒะผะตััะต ัะฐะทะฑะตัะตะผัั ะฒ ััะพะผ ะฒะพะปะฝัััะตะผ ะฒะพะฟัะพัะต.
ะะพะฟัะปััะฝะพััั ััะฐะฒะพะบ ะฝะฐ ัะฟะพัั ััะตะดะธ ัะพััะธะนัะบะธั ะธะณัะพะบะพะฒ
ะ ะพััะธะนัะบะธะต ะธะณัะพะบะธ ะฒัะต ัะฐัะต ะพัะดะฐัั ะฟัะตะดะฟะพััะตะฝะธะต ะฐะทะฐััั ะฒ 1win ััะฐะฒะบะฐั . ะะพะฟัะปััะฝัะน ะธะณัะพะฒะพะน ะฟะพััะฐะป 1win-russia.com ะฟัะตะดะปะฐะณะฐะตั ัะธัะพะบะธะน ะฒัะฑะพั ัะฟะพััะธะฒะฝัั ัะพะฑััะธะน, ะบะฐะทะธะฝะพ ะธ ัะปะพัะพะฒ, ะฟัะธะฒะปะตะบะฐัะตะปัะฝัะต ะฑะพะฝััั ะธ ัะดะพะฑะฝัะน ะธะฝัะตััะตะนั.
ะกะฐะนั 1win-russia.com ััะฐะฝะพะฒะธััั ะฟะพะฟัะปััะฝัะผ ััะตะดะธ ัะตะฝะธัะตะปะตะน ะฐะทะฐััะฝัั ะธะณั ะฑะปะฐะณะพะดะฐัั ัะฒะพะตะน ะฝะฐะดะตะถะฝะพััะธ, ะฑััััะพะน ะพะฑัะฐะฑะพัะบะต ััะฐะฒะพะบ ะธ ัะธัะพะบะธะผ ะฒะพะทะผะพะถะฝะพัััะผ ะดะปั ะธะณัะพะบะพะฒ. ะะปะฐะณะพะดะฐัั ัะฐะทะฝะพะพะฑัะฐะทะธั ัะฐะทะฒะปะตัะตะฝะธะน ะธ ะฒัะณะพะดะฝัะผ ััะปะพะฒะธัะผ, ะธะณัะพะบะธ ะฝะฐั ะพะดัั ะทะดะตัั ะฒัะต ะฝะตะพะฑั ะพะดะธะผะพะต ะดะปั ะทะฐั ะฒะฐััะฒะฐััะตะณะพ ะธ ะฟัะธะฑัะปัะฝะพะณะพ ะฒัะตะผัะฟัะพะฒะพะถะดะตะฝะธั.
ะัะพะฑะตะฝะฝะพััะธ ะฟะปะฐััะพัะผั 1win ะดะปั ะฐะทะฐััะฝัั ะธะณั
ะ ะพััะธะนัะบะธะต ะธะณัะพะบะธ ะฒัะต ัะฐัะต ะธ ัะฐัะต ะฒัะฑะธัะฐัั ะฟะปะฐััะพัะผั 1win ะดะปั ัะฒะพะธั ะฐะทะฐััะฝัั ััะฐะฒะพะบ. ะญัะพั ัะตัััั ััะฐะป ะฟะพะฟัะปััะฝัะผ ะฑะปะฐะณะพะดะฐัั ัะฒะพะตะผั ัะธัะพะบะพะผั ะฒัะฑะพัั ัะฟะพััะธะฒะฝัั ัะพะฑััะธะน, ะฒััะพะบะธะผ ะบะพัััะธัะธะตะฝัะฐะผ ะธ ัะดะพะฑะฝะพะผั ะธะฝัะตััะตะนัั. ะะณัะพะบะฐะผ ะดะพัััะฟะฝั ัะฐะทะปะธัะฝัะต ะฒะธะดั ััะฐะฒะพะบ, ััะพ ะฟะพะทะฒะพะปัะตั ะบะฐะถะดะพะผั ะฝะฐะนัะธ ะฟะพะดั ะพะดััะธะน ะฒะฐัะธะฐะฝั ะดะปั ัะตะฑั.
ะัะพะผะต ัะพะณะพ, 1win ะฟัะตะดะปะฐะณะฐะตั ัะดะพะฑะฝัะต ัะฟะพัะพะฑั ะฟะพะฟะพะปะฝะตะฝะธั ะธ ะฒัะฒะพะดะฐ ััะตะดััะฒ, ััะพ ะดะตะปะฐะตั ะฟัะพัะตัั ะธะณัั ะผะฐะบัะธะผะฐะปัะฝะพ ัะดะพะฑะฝัะผ ะธ ะฑะตะทะพะฟะฐัะฝัะผ. ะกะฐะนั ัะฐะบะถะต ะฟัะตะดะปะฐะณะฐะตั ะฑะพะฝััั ะธ ะฐะบัะธะธ ะดะปั ะธะณัะพะบะพะฒ, ััะพ ะดะตะปะฐะตั ะธะณัั ะตัะต ะฑะพะปะตะต ะฟัะธะฒะปะตะบะฐัะตะปัะฝะพะน. ะะปะฐะณะพะดะฐัั ัะฒะพะตะน ะฝะฐะดะตะถะฝะพััะธ ะธ ัะดะพะฑััะฒั 1win ะทะฐะฒะพะตะฒัะฒะฐะตั ะดะพะฒะตัะธะต ะธะณัะพะบะพะฒ ะธ ัะบัะตะฟะปัะตั ัะฒะพะธ ะฟะพะทะธัะธะธ ะฝะฐ ััะฝะบะต ะฐะทะฐััะฝัั ะธะณั ะฒ ะ ะพััะธะธ.
ะะณัะพะบะธ ะพัะผะตัะฐัั ะฒััะพะบะธะน ััะพะฒะตะฝั ัะตัะฒะธัะฐ ะธ ะบะฐัะตััะฒะตะฝะฝัั ะฟะพะดะดะตัะถะบั ัะพ ััะพัะพะฝั ะฟะปะฐััะพัะผั 1win. ะะพะทะผะพะถะฝะพััั ะฑััััะพ ัะตัะธัั ะปัะฑัะต ะฒะพะฟัะพัั ะธะปะธ ะฟัะพะฑะปะตะผั ะดะตะปะฐะตั ะธะณัั ะตัะต ะฑะพะปะตะต ะฟัะธััะฝะพะน ะธ ะบะพะผัะพััะฝะพะน. ะะปะฐะณะพะดะฐัั ััะธะผ ะฟัะตะธะผััะตััะฒะฐะผ ะผะฝะพะณะธะต ะธะณัะพะบะธ ะฒัะฑะธัะฐัั ะธะผะตะฝะฝะพ 1win ะดะปั ัะฒะพะธั ะฐะทะฐััะฝัั ัะฐะทะฒะปะตัะตะฝะธะน.
ะ ัะตะปะพะผ, ัะพััะธะนัะบะธะต ะธะณัะพะบะธ ั ัะฒะตัะตะฝะฝะพัััั ะพัะดะฐัั ะฟัะตะดะฟะพััะตะฝะธะต ะฐะทะฐััั ะฒ 1win ััะฐะฒะบะฐั , ะฑะปะฐะณะพะดะฐัั ัะธัะพะบะพะผั ะฒัะฑะพัั ัะพะฑััะธะน, ัะดะพะฑััะฒั ะฟะพะปัะทะพะฒะฐะฝะธั ะธ ะฒััะพะบะพะผั ััะพะฒะฝั ัะตัะฒะธัะฐ. ะญัะพั ัะตัััั ััะฐะฝะพะฒะธััั ะฒัะต ะฑะพะปะตะต ะฟะพะฟัะปััะฝัะผ ััะตะดะธ ะปัะฑะธัะตะปะตะน ะฐะทะฐััะฝัั ะธะณั, ะฟัะตะดะปะฐะณะฐั ะธะผ ััะบะธะต ะธ ะทะฐั ะฒะฐััะฒะฐััะธะต ะธะณัะพะฒัะต ะฒะพะทะผะพะถะฝะพััะธ.
ะะปะธัะฝะธะต ะพะฝะปะฐะนะฝ-ััะฐะฒะพะบ ะฝะฐ ะฟะพะฒะตะดะตะฝะธะต ะธะณัะพะบะพะฒ
ะ ะพััะธะนัะบะธะต ะธะณัะพะบะธ ะฒัะต ัะฐัะต ะฒัะฑะธัะฐัั ะฟะปะฐััะพัะผั 1win ะดะปั ะพะฝะปะฐะนะฝ-ััะฐะฒะพะบ, ะฟัะตะดะฟะพัะธัะฐั ะตะต ะธะท-ะทะฐ ัะธัะพะบะพะณะพ ะฒัะฑะพัะฐ ัะพะฑััะธะน ะธ ะฒััะพะบะธั ะบะพัััะธัะธะตะฝัะพะฒ. ะกะฐะนั ะฟัะตะดะปะฐะณะฐะตั ัะฐะทะฝะพะพะฑัะฐะทะฝัะต ะฒะธะดั ัะฟะพััะฐ, ะฐ ัะฐะบะถะต ะบะฐะทะธะฝะพ ะธ ัะปะพัั, ััะพ ะดะตะปะฐะตั ะตะณะพ ะฟัะธะฒะปะตะบะฐัะตะปัะฝัะผ ะดะปั ะปัะฑะธัะตะปะตะน ะฐะทะฐััะฐ ัะฐะทะฝะพะณะพ ััะพะฒะฝั.
ะะดะฝะธะผ ะธะท ะบะปััะตะฒัั ะฟัะตะธะผััะตััะฒ 1win ัะฒะปัะตััั ัะดะพะฑะฝัะน ะธะฝัะตััะตะนั ะธ ะฑัััััะต ะฒัะฟะปะฐัั ะฒัะธะณัััะตะน. ะะณัะพะบะธ ะพัะผะตัะฐัั ะฟัะพััะพัั ะธัะฟะพะปัะทะพะฒะฐะฝะธั ัะฐะนัะฐ ะธ ะฒะพะทะผะพะถะฝะพััั ะดะตะปะฐัั ััะฐะฒะบะธ ะฒ ัะตะฐะปัะฝะพะผ ะฒัะตะผะตะฝะธ ะฝะฐ ะฟะพะฟัะปััะฝัะต ัะฟะพััะธะฒะฝัะต ัะพะฑััะธั. ะัะพะผะต ัะพะณะพ, ะฑะพะฝััั ะธ ะฐะบัะธะธ ะดะตะปะฐัั ะธะณัั ะฝะฐ ะฟะปะฐััะพัะผะต ะตัะต ะฑะพะปะตะต ะฟัะธะฒะปะตะบะฐัะตะปัะฝะพะน ะธ ะฒัะณะพะดะฝะพะน.
ะะปะฐะณะพะดะฐัั ะฝะฐะดะตะถะฝะพะน ัะธััะตะผะต ะฑะตะทะพะฟะฐัะฝะพััะธ ะธ ะบััะณะปะพัััะพัะฝะพะน ะฟะพะดะดะตัะถะบะต ะฟะพะปัะทะพะฒะฐัะตะปะตะน, 1win ะทะฐะฒะพะตะฒัะฒะฐะตั ะดะพะฒะตัะธะต ะธะณัะพะบะพะฒ, ะฟัะตะดะปะฐะณะฐั ะธะผ ะบะฐัะตััะฒะตะฝะฝะพะต ะธะณัะพะฒะพะต ะฟัะพัััะฐะฝััะฒะพ. ะญัะฐ ะฟะพะฟัะปััะฝะฐั ะฟะปะฐััะพัะผะฐ ััะฐะฝะพะฒะธััั ะฒัะต ะฑะพะปะตะต ะฟะพะฟัะปััะฝะพะน ััะตะดะธ ัะพััะธะนัะบะธั ะธะณัะพะบะพะฒ, ะบะพัะพััะต ะธััั ะฝะฐะดะตะถะฝะพะต ะผะตััะพ ะดะปั ะฐะทะฐััะฝัั ัะฐะทะฒะปะตัะตะฝะธะน.
ะ ะตะณัะปะธัะพะฒะฐะฝะธะต ะฐะทะฐััะฝะพะน ะดะตััะตะปัะฝะพััะธ ะฒ ะ ะพััะธะธ
ะ ะพััะธะนัะบะธะต ะธะณัะพะบะธ ะฒัะต ัะฐัะต ะพัะดะฐัั ะฟัะตะดะฟะพััะตะฝะธะต ะฐะทะฐััั ะฒ ััะฐะฒะบะฐั ะฝะฐ 1win. ะญัะฐ ะฟะพะฟัะปััะฝะฐั ะฟะปะฐััะพัะผะฐ ะฟัะธะฒะปะตะบะฐะตั ะฒะฝะธะผะฐะฝะธะต ัะฒะพะธะผ ัะดะพะฑะฝัะผ ะธะฝัะตััะตะนัะพะผ, ัะธัะพะบะธะผ ะฒัะฑะพัะพะผ ัะฟะพััะธะฒะฝัั ัะพะฑััะธะน ะธ ะฒััะพะบะธะผะธ ะบะพัััะธัะธะตะฝัะฐะผะธ. ะะณัะพะบะธ ัะตะฝัั ะฒะพะทะผะพะถะฝะพััั ะดะตะปะฐัั ััะฐะฒะบะธ ะบะฐะบ ะฝะฐ ะฟะพะฟัะปััะฝัะต ะผะฐััะธ, ัะฐะบ ะธ ะฝะฐ ะผะตะฝะตะต ะธะทะฒะตััะฝัะต ัะพะฑััะธั, ััะพ ะฟะพะทะฒะพะปัะตั ะธะผ ัะฐััะธัะธัั ัะฒะพะน ะพะฟัั ะธ ะฟะพะฒััะธัั ะฐะทะฐัั.
ะะปะฐะณะพะดะฐัั ะฝะฐะดะตะถะฝะพะน ัะธััะตะผะต ะฑะตะทะพะฟะฐัะฝะพััะธ ะธ ะพะฟะตัะฐัะธะฒะฝัะผ ะฒัะฟะปะฐัะฐะผ, 1win ะทะฐะฒะพะตะฒัะฒะฐะตั ะดะพะฒะตัะธะต ะธะณัะพะบะพะฒ, ะฟัะตะดะพััะฐะฒะปัั ะธะผ ะฒะพะทะผะพะถะฝะพััั ะฝะฐัะปะฐะถะดะฐัััั ะฐะทะฐััะพะผ ะฑะตะท ะปะธัะฝะธั ะทะฐะฑะพั. ะะพะฟะพะปะฝะธัะตะปัะฝัะต ะฑะพะฝััั ะธ ะฐะบัะธะธ ะดะตะปะฐัั ะธะณัั ะตัะต ะฑะพะปะตะต ัะฒะปะตะบะฐัะตะปัะฝะพะน, ะฟัะธะฒะปะตะบะฐั ะฝะพะฒัั ััะฐััะฝะธะบะพะฒ ะธ ัะดะตัะถะธะฒะฐั ะฟะพััะพัะฝะฝัั ะบะปะธะตะฝัะพะฒ. ะญัะพ ะดะตะปะฐะตั 1win ะพะดะฝะธะผ ะธะท ะปะธะดะตัะพะฒ ะฒ ััะตัะต ะฐะทะฐััะฝัั ัะฐะทะฒะปะตัะตะฝะธะน ััะตะดะธ ัะพััะธะนัะบะธั ะธะณัะพะบะพะฒ.
ะ ะทะฐะบะปััะตะฝะธะต, ะผะพะถะฝะพ ั ัะฒะตัะตะฝะฝะพัััั ัะบะฐะทะฐัั, ััะพ ัะพััะธะนัะบะธะต ะธะณัะพะบะธ ะฒัะต ะฑะพะปััะต ะฒัะฑะธัะฐัั ะฟะปะฐััะพัะผั 1win ะดะปั ัะฒะพะธั ะฐะทะฐััะฝัั ัะฐะทะฒะปะตัะตะฝะธะน. ะะฐะดะตะถะฝะพััั, ัะธัะพะบะธะน ะฒัะฑะพั ะธะณั ะธ ะฟัะธะฒะปะตะบะฐัะตะปัะฝัะต ะฑะพะฝััั ะดะตะปะฐัั ััะพั ัะฐะนั ะพะดะฝะธะผ ะธะท ะปะธะดะตัะพะฒ ะฝะฐ ััะฝะบะต ะพะฝะปะฐะนะฝ-ััะฐะฒะพะบ. ะะฝ ะฟัะตะดะพััะฐะฒะปัะตั ะฒะพะทะผะพะถะฝะพััั ะฝะฐัะปะฐะถะดะฐัััั ะฐะทะฐััะพะผ ะฒ ัะดะพะฑะฝะพะต ะฒัะตะผั, ะฝะต ะฒัั ะพะดั ะธะท ะดะพะผะฐ, ััะพ ัะฒะปัะตััั ะพัะพะฑะตะฝะฝะพ ะฒะฐะถะฝัะผ ะฒ ัะพะฒัะตะผะตะฝะฝะพะผ ะผะธัะต. ะัะธัะพะตะดะธะฝัะนัะตัั ะบ ัะพะพะฑัะตััะฒั ะฟะพะฑะตะดะธัะตะปะตะน ะฝะฐ 1win ะธ ะฝะฐัะปะฐะถะดะฐะนัะตัั ะฐะทะฐััะพะผ ะฒะผะตััะต ั ะปัััะธะผะธ!
Meet You Audience Where They Are
When a woman is facing an unplanned pregnancy, many thoughts and emotions go through her mind. In this confusing time, the last thing she will want to do is listen to someone preach at her about the โrightโ thing to do in this situation. No matter what a womanโs religion, age, background and politic views are, itโs so important to meet her where she is. Once you understand where sheโs coming from, you can provide her with the right information in the right manner, so she wont feel as if you are pushing your โagendaโ on her.
Present the Facts
As a Pregnancy Help Center, it is your responsibility to present every option available to every woman. Even if a woman comes in with her mind set on having an abortion, presenting the facts in a non-biased way will help you gain her trust and might make her open to exploring other options.
Utilize Digital Marketing
In todayโs culture, the Internet plays a huge role in young adultsโ lives. Itโs where they go to connect with friends, search for news, get their questions answered and more. For a woman experiencing an unplanned pregnancy, she is most likely to turn to the Internet to find answers to her most burning questions. Social Media, Search Engine Optimization (SEO), and Paid Search can help your PHC reach those women who are already searching for answers.
How can your PHC utilize these digital marketing tools? Thatโs where we come in. If you are a Pregnancy Help Center, Choose Life Marketing can help you optimize your marketing efforts to reach abortion-minded women in your area. Call 573-445-9295 to speak with us. We canโt wait to meet