In today’s culture, there are many avenues (both online and offline) that women can take when seeking answers to a problem. As a Pregnancy Help Center, you want to make sure that your center’s name is at the forefront of those avenues for pregnant women who might be looking for your services, or simply for your advice. Here are five tips PHCs can use to reach abortion-minded women with their marketing efforts:
Determine Your Target Audience
To help ensure that your marketing efforts are successful, you must develop a target audience. That is, a group of people who you think would be the most likely to use your services. In this case, PHCs typically have a target audience of women ages 18-34, who are experiencing—or will most likely experience—an unplanned pregnancy. You can use this demographic in your marketing tactics to reach the right people with the right message.
Develop Your Voice
Using the right voice in your marketing efforts is crucial; it will either make women feel safe and respected, or turn women away from your center. Your voice should convey a sense of comfort to these women, who are currently in uncomfortable situations. As a PHC, it’s important to let these women know that they are not alone and that your team is here to help them through every part of their pregnancy journey.
Meet You Audience Where They Are
When a woman is facing an unplanned pregnancy, many thoughts and emotions go through her mind. In this confusing time, the last thing she will want to do is listen to someone preach at her about the “right” thing to do in this situation. No matter what a woman’s religion, age, background and politic views are, it’s so important to meet her where she is. Once you understand where she’s coming from, you can provide her with the right information in the right manner, so she wont feel as if you are pushing your “agenda” on her.
Present the Facts
As a Pregnancy Help Center, it is your responsibility to present every option available to every woman. Even if a woman comes in with her mind set on having an abortion, presenting the facts in a non-biased way will help you gain her trust and might make her open to exploring other options.
Utilize Digital Marketing
In today’s culture, the Internet plays a huge role in young adults’ lives. It’s where they go to connect with friends, search for news, get their questions answered and more. For a woman experiencing an unplanned pregnancy, she is most likely to turn to the Internet to find answers to her most burning questions. Social Media, Search Engine Optimization (SEO), and Paid Search can help your PHC reach those women who are already searching for answers.
How can your PHC utilize these digital marketing tools? That’s where we come in. If you are a Pregnancy Help Center, Choose Life Marketing can help you optimize your marketing efforts to reach abortion-minded women in your area. Call 573-445-9295 to speak with us. We can’t wait to meet
