Gen Z uses emojis to convey meanings that text alone cannot. But what do emojis mean? Are you using them right? What if the emoji meaning isn’t what you intended? The Quick Guide to Emojis for Pregnancy Centers features popular emojis with definitions and some emojis for you to avoid. Print it out as a … Continued
As we continue learning more about the various generations your pregnancy center markets to, we interviewed a variety of Millennials this week to learn how they feel about their generation, perceptions of their generation, how they respond to marketing tactics, and more. We were most struck by the contrast regarding how they view their generation … Continued
Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk … Continued