What You Should Know About Millennials

As we continue learning more about the various generations your pregnancy center markets to, we interviewed a variety of Millennials this week to learn how they feel about their generation, perceptions of their generation, how they respond to marketing tactics, and more.

We were most struck by the contrast regarding how they view their generation vs. how they know others view their generation. It’s always important to utilize empathy and understanding in your marketing – but it is vital when reaching out to this generation who feels misunderstood. We hope you find their answers both informative and enlightening.

In this free guide, we will discuss how to understand and draw in Millennials. One final note before we dig into their answers: It’s important to remember that Millennials are a generation that now represents your clients AND your donor base. Younger Millennials are in their mid-upper twenties, and older Millennials are pushing 40.

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An Overlooked but Highly-Valuable Way to Reach More Millennials and Gen Z Clients

Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk you through strategic marketing tactics you can use to let more people in these generations know about your services and that you’re there to support them!

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