Find out your center’s marketing strengths and weaknesses with our free checklist.

While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors.

How is your center doing?

This week, we put together a list of questions and a checklist to go through every aspect of your pregnancy center’s marketing. Download it for free today!

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Combating Planned Parenthood

Do you ever feel overwhelmed in your day-to-day work, wondering if you’re doing all you can to bring hope and truth to women in need of your services as you combat the lies the abortion industry is selling them? It’s easy to look at the lobbying power, finances, and marketing prowess of Planned Parenthood and feel discouraged. The abortion giant seems to have it all and it can feel daunting to take it on.

If you’re feeling a little like David in the David and Goliath story, take heart! David had a plan, and most importantly, he had God on his side. You do, too. No matter how big and intimidating Planned Parenthood may seem, God is for you and with you, providing the resources and light to take on the darkness of abortion.

In this guide, we share eight things you can do today to combat Planned Parenthood. With these tools in your kit, you’ll be able to plan to reach and serve more abortion-minded women, showing them better alternatives than abortion.

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Refreshing Your Social Media to Reach More Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility.

However, If you haven’t changed your strategy in the last few years (or even in the last year), it’s definitely time for a refresh! Platforms like Facebook and Instagram constantly change, and the people who visit those platforms change as well.

In this week’s guide, we look at common mistakes people make when posting to social media, and what you can do to correct those mistakes to maximize your effectiveness in reaching abortion-vulnerable women.

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Two is Better Than One–Here’s Why!

One question we get all the time is “Do I really need two websites?” Our answer is a resounding YES! While it may feel like a lot more work, it actually can be very manageable and the payoff in terms of reaching clients and donors with more clarity is huge.

In this FREE download, we talk about why having two websites and two Facebook pages is beneficial, how to get started, and some of the results you can expect to see once you separate them out.

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How to do Marketing for Your Pregnancy Center from Home

If you’re working from home and wondering how you can continue your marketing endeavors, we have a handy checklist you can use! Think of this time at home as a perfect opportunity to do some spring cleaning for your pregnancy center marketing and communications.

In this guide, we cover some quick and simple things you can do to spruce up your online marketing, drive more traffic to your website, clean up your donor list and send more clients through your doors!

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New Year, New You: Why Your Brand Matters

If your day job isn’t marketing, you may not have spent time thinking about the importance of a brand or even what a good brand is. You have a million things on your plate and thinking about your pregnancy center’s brand probably isn’t one of them. However, if you aren’t proactive to create and protect your brand, you’ll have little to no control over how your organization is viewed in the community. Today we’ll walk through steps you can take today to improve your brand’s strength and appeal to create a stronger presence for your center in 2020!

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Differentiating Client and Donor Marketing

Are you adjusting your marketing strategies for donors and potential clients? If you’re not, you might be unintentionally causing women in need to look elsewhere for help. This week we cover why you need different strategies to reach donors and clients and the branding differences you should make between the two.

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A Guide to Rebranding – Part 2

What are the indications that it’s time for a rebrand for your center? The rebranding process is a big undertaking, but it is necessary to continue effectively reaching and appealing to abortion-minded women. In Part I of this guide, we broke down the signs that your center needs a rebrand and offered a guide of how to successfully rebrand. Now, in Part II, we will go into deeper detail on the elements of a rebrand, including renaming, logo design, color palettes, fonts, and website updating.

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A Guide to Rebranding – Part 1

How do you know when to rebrand? Rebranding is a big undertaking, but necessary in order to effectively reach your audience. In this guide, we will break down what elements go into a rebrand, how to tell if you need to rebrand, and how to do so successfully.

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Branding Your PHC’s Capital Campaign

For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is cohesive throughout its course.

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