Fundraising Forecast for 2020

A newly released study by Fidelity Charitable indicates that 80% of major donors plan to give the same or more than they did last year, even in the face of this crisis. Further, the study indicated that most donors do not plan to shift their giving to different organizations in light of the pandemic; they will stay the course by continuing to support their favorite nonprofits and missions they are passionate about. As an added bonus, the recently passed CARES Act also expands tax deductions for charitable giving this year, providing many major donors with a powerful incentive to give more.

What does this mean for you? You need to simply ask.

Get Resource

Combating Planned Parenthood

Do you ever feel overwhelmed in your day-to-day work, wondering if you’re doing all you can to bring hope and truth to women in need of your services as you combat the lies the abortion industry is selling them? It’s easy to look at the lobbying power, finances, and marketing prowess of Planned Parenthood and feel discouraged. The abortion giant seems to have it all and it can feel daunting to take it on.

If you’re feeling a little like David in the David and Goliath story, take heart! David had a plan, and most importantly, he had God on his side. You do, too. No matter how big and intimidating Planned Parenthood may seem, God is for you and with you, providing the resources and light to take on the darkness of abortion.

In this guide, we share eight things you can do today to combat Planned Parenthood. With these tools in your kit, you’ll be able to plan to reach and serve more abortion-minded women, showing them better alternatives than abortion.

Get Resource

Utilizing Instagram to Reach Abortion-Minded Women

Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24 year olds and 57% of 25-29 year olds actively use Instagram.
Sound like your target audience? We thought so, too.
In this week’s guide, we will walk you through how best to utilize Instagram as a
marketing platform to reach the abortion-minded women in your community.

Get Resource

Raising Major Gifts in the Midst of a Pandemic

Raising major gifts in the midst of this pandemic? You are likely concerned about your finances. A survey of nonprofits in early April by Charity Navigator and Reuters News showed that 83% of respondents reported they are suffering financially. The pregnancy centers and other prolife organizations we work with have shared their many concerns over their present and future financial situation due to cancelled or postponed events and donor job loss. These are legitimate concerns for ministries who depend on the generosity of others for their daily income.

Get Resource

Refreshing Your Social Media to Reach More Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility.

However, If you haven’t changed your strategy in the last few years (or even in the last year), it’s definitely time for a refresh! Platforms like Facebook and Instagram constantly change, and the people who visit those platforms change as well.

In this week’s guide, we look at common mistakes people make when posting to social media, and what you can do to correct those mistakes to maximize your effectiveness in reaching abortion-vulnerable women.

Get Resource

Two is Better Than One–Here’s Why!

One question we get all the time is “Do I really need two websites?” Our answer is a resounding YES! While it may feel like a lot more work, it actually can be very manageable and the payoff in terms of reaching clients and donors with more clarity is huge.

In this FREE download, we talk about why having two websites and two Facebook pages is beneficial, how to get started, and some of the results you can expect to see once you separate them out.

Get Resource

How to do Marketing for Your Pregnancy Center from Home

If you’re working from home and wondering how you can continue your marketing endeavors, we have a handy checklist you can use! Think of this time at home as a perfect opportunity to do some spring cleaning for your pregnancy center marketing and communications.

In this guide, we cover some quick and simple things you can do to spruce up your online marketing, drive more traffic to your website, clean up your donor list and send more clients through your doors!

Get Resource

Fundraising in the Face of an Uncertain Tomorrow

Did you know that for the past 45 years, charitable giving increased every year except for three (1977 – the height of the energy crisis and 2008/2009 – the great recession)? Those three years showed a decline in charitable gifts. However, during the 2008/2009 recession, the decrease was in giving that was not relationship based. Those who are most connected to nonprofits have historically stayed connected in hard times. Both your major gift development and faithful monthly givers will carry you through even in the hardest of economic downturns because of your strong relationship with them. Realistically, due to job loss and other factors, you have to expect some donors to take a break from giving. However, trends show that others will step up to help in a big way.

Get Resource

The Keys to Successful Banquet Fundraising

When we speak with pro-life organizations and pregnancy centers across the country, there is a common need expressed in every conversation – the desire for additional funds to have a greater impact. Whether its to help with growing your organization, increasing your staff, marketing, serving more clients, or advocating for life-affirming legislation and pro-life law makers, everyone needs more funding to put their passion into action.

Do you currently host an annual banquet or gala? At Choose Life Marketing, we consult with pro-life organizations of all sizes and missions, helping them achieve their fundraising goals. Though we have various strategies we suggest for successful fundraising, we recognize that many of these organizations rely on their annual events for a significant portion of their fundraising dollars.

Get Resource

Marketing Tactics to Raise Awareness for Your Center

One of the worst mistakes you could ever make is keeping your pregnancy center your community’s best kept secret. To reach both those considering abortion and new donors to help support your mission, you need to make yourself known through marketing well – in smart, strategic ways. 

In this FREE guide, we’ll walk you through the best ways to create a positive buzz about what you’re doing and help more women learn about your services.

Get Resource

Optimizing Google My Business to Reach Abortion-Minded Women

As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice.

We want them to find life-affirming options and support through your center.

One of the most basic and effective ways to help women find your center is by setting up and optimizing a Google My Business profile. Never heard of Google My Business? That’s okay. We’ll walk you through what it is, how it will help you reach more abortion-minded women, and how to get it set up today.

Get Resource

2020 Marketing Calendar

Posting to your social media accounts is an important part of your marketing strategy. But, we know you are so busy running your centers and posting on social media can be time-consuming and one more thing to add to your list.

Get Resource
Your Cart