Find out your center’s marketing strengths and weaknesses with our free checklist.

While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors.

How is your center doing?

This week, we put together a list of questions and a checklist to go through every aspect of your pregnancy center’s marketing. Download it for free today!

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Top Social Media Trends for Pregnancy Centers in 2021

Social media has continued to evolve since its widespread adoption in the early 2000’s. But between Coronavirus isolation, the election, and the rise in social justice issues, social media has evolved more rapidly than ever before. With shutdowns and lack of in-person contact, social media has offered a way to continue community.

Pregnancy centers marketing on social media must stay ahead of the game, participating in social media trends to effectively reach and engage with clients and donors. Check out our FREE guide on the top social media trends pregnancy centers need to know for 2021.

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New Year, New Her: Reaching the Abortion-Minded Woman in 2021

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much.

As you embrace 2021 for all it will bring, we want to introduce you new approaches to most effectively reach abortion-minded woman. Last year changed all of us, and to reach her, there are some important things you need to know.

Download our FREE guide and learn fresh ways to reach the abortion-minded woman in 2021.

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2021 Marketing Calendar!

Social Media is a proven marketing powerhouse for pregnancy centers across the country. From connecting to donors to engaging with abortion-minded women, social media plays an important role in your marketing strategy.

One way to expand your social media reach and boost engagement is to leverage special days, national events, and holidays. Download our FREE 2021 Marketing Calendar today for a reference guide to dates you won’t want to miss.

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Donor Christmas Video $99 special just for your center!

The Christmas season is right around the corner—a time of peace and joy as we celebrate the birth of our Savior!

Many of you are beginning to roll out your year-end giving plans in efforts to reach donors and raise funds for the important work you do. Choose Life Marketing has created a powerful Christmas video for you to use on your donor social media, in email blasts, or even for events—with a goal of helping you raise more funds. The video reminds viewers of your center’s ministry and accomplishments during 2020, and closes with an invitation to partner with you.

The cost of this video is $99— it’s a $1500 value!

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Reach more clients with your own Instagram video reel!

In August, Instagram announced the release of “Instagram Reels”—a new way for anyone to create and watch short 15-second multi-clip videos. Similar to TikTok, these short clips have quickly gained popularity with Instagram users.

This week we are giving away a FREE video reel your center can use for your client Instagram account!

For more information on how to use Instagram Reels in your marketing to help you reach more abortion-minded women, we have included a FREE guide.

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A FREE Guide to Creating Eye-Catching Visuals to Reach Abortion-Minded Women

Gen-Z and Millennials’ lives have become intertwined with social media. On average, the two generations spend over two and a half hours on social media each day—using it as a primary source of news, entertainment, and communication with friends. What’s the catch? Users may only spend 10 seconds looking at a post before scrolling.

This means that within seconds, your center’s visuals must grab the attention of your audience. Are you up for the challenge? Download our FREE guide to learn how to create eye-catching visuals for abortion-minded women.

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Reaching Gen Z: Creating Effective Instagram Posts

 If you are looking for the best social channel to reach abortion-minded Gen Z women, Instagram is your clear winner. Gen Z is Instagram’s largest user base with 75% of the U.S. population aged 18-24 using the highly visual platform. To reach Gen Z, you need to meet them where they are and deliver highly engaging content that resonates with them.

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5 Effective Tactics for Your Donor Social Media

We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other.

In this guide, we will share about five tactics you can use for your donor social media platforms to increase awareness about your center and generate engagement and excitement about the good work your center does.

This has been an unforgettable year in so many ways. And, many of you are looking ahead and making budgeting plans for your center the next few months, wondering how to reach donors effectively in the midst of a pandemic. You are likely making decisions about fall events and trying to determine what your year end will look like. Will donors give generously? Will they be cautious? How have they been impacted by COVID-19? A good first step is to make sure you are connecting with them. Both personally through developing relationships, but also through your marketing efforts. It’s important to keep telling your story, making yourself present in their space.

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Top Three Tips for Your Fall Marketing Campaigns

How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most important marketing tactic we should be using. This guide addresses that question. Your best strategy will use a combination of tactics working together to make the greatest impact for your pregnancy center.

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What You Should Know About Millennials

As we continue learning more about the various generations your pregnancy center markets to, we interviewed a variety of Millennials this week to learn how they feel about their generation, perceptions of their generation, how they respond to marketing tactics, and more.

We were most struck by the contrast regarding how they view their generation vs. how they know others view their generation. It’s always important to utilize empathy and understanding in your marketing – but it is vital when reaching out to this generation who feels misunderstood. We hope you find their answers both informative and enlightening.

In this free guide, we will discuss how to understand and draw in Millennials. One final note before we dig into their answers: It’s important to remember that Millennials are a generation that now represents your clients AND your donor base. Younger Millennials are in their mid-upper twenties, and older Millennials are pushing 40.

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