Learning from Generation Z: What Works, What Doesn’t & Everything In Between

We have the opportunity to work with many pregnancy centers across the country. Most frequently they share their desire to reach the abortion minded and have found it is a challenge to reach them first to offer life-affirming choices before a pregnant woman steps into an abortion clinic. Our heart and mission is to help centers reach women before they walk through those doors. As you know, the target demographic you want to reach doesn’t change – but their habits and how they receive information has changed drastically over the decades.

Gen Z is your target audience. This generation was born between 1996 and 2014. They have never known life without the internet or smart phones and they are used to consuming lots of information instantly and constantly. Without a doubt, in order to get in front of this demographic, you need to have a digital presence.

In this download, we take a deep dive into what it means to be a member of Gen Z. We questioned some teens and young adults who are part of Gen Z and hope their answers are enlightening to you as you plan your marketing strategies to reach them more effectively!

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COVID-19’s Lasting Mark: How Will Your Center Adapt?

Let’s be honest. For most pregnancy centers we talk to, this pandemic has been a long road. Adapting how you serve people, worrying about finances and canceled events, keeping up with new technology to communicate with both staff and clients, wondering how long you will have to do all of this… it’s a lot.

While we all desire to return to normalcy, part of moving forward will be learning to adapt to a “new normal.” Women’s ultimate need is the same, but how they pursue solutions to that need has shifted. They are now very comfortable being reached, served and communicated to virtually. How will you respond?

In this guide, we talk about some key ways your pregnancy center can adapt to long-lasting changes from COVID-19 to continue reaching and serving abortion-minded women.

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Utilizing Instagram to Reach Abortion-Minded Women

Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24 year olds and 57% of 25-29 year olds actively use Instagram.
Sound like your target audience? We thought so, too.
In this week’s guide, we will walk you through how best to utilize Instagram as a
marketing platform to reach the abortion-minded women in your community.

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Refreshing Your Social Media to Reach More Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility.

However, If you haven’t changed your strategy in the last few years (or even in the last year), it’s definitely time for a refresh! Platforms like Facebook and Instagram constantly change, and the people who visit those platforms change as well.

In this week’s guide, we look at common mistakes people make when posting to social media, and what you can do to correct those mistakes to maximize your effectiveness in reaching abortion-vulnerable women.

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Free Social Media Graphics for COVID-19

Part of Planned Parenthood’s influence in our culture is their marketing strategy. They post relevant content, establishing their organization as “experts” on the topic of women’s reproduction. We know this is a lie. But, do our marketing efforts measure up when it comes to reaching abortion-vulnerable women?

One way to reach more women and save more lives is by posting content that speaks to their concerns. That’s why our gift to you this week is a set of social media graphics to help answer your clients’ questions about pregnancy and COVID-19. Download these graphics for FREE today!

These graphics are designed to be used as question and answer posts, so you should upload the question and the answer at the same time. We recommend only posting one Q&A at a time, and you can post a different set every day in a week if you want to! We hope these help you engage further with your clients and potential clients!

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Best Marketing Tactics During the Coronavirus Pandemic

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses has caused great concern as many businesses also move to remote-only work for their employees.

For pregnancy centers all over the country, this change has caused uncertainty and raised a lot of questions about how to continue operations. We know many of you want to stay open, but you are concerned about safety for your staff, volunteers and clients. Many directors have had to make difficult decisions about postponing or canceling fundraising events, which raises real concerns about how to make up for budget losses. (Next week, our email will be full of tips on how to stay funded during a crisis.)

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We are THANKFUL for you!

It’s November – a month of thanksgiving. At Choose Life Marketing, we are so grateful for each one of you and all that you do each day as you faithfully serve moms, dads, and babies, making a difference for life!

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Your Complete Crash Course on Hashtags.

Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know about using hashtags to engage clients and attract donors!

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An Overlooked but Highly-Valuable Way to Reach More Millennials and Gen Z Clients

Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk you through strategic marketing tactics you can use to let more people in these generations know about your services and that you’re there to support them!

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