How do you know when to rebrand? Rebranding is a big undertaking, but necessary in order to effectively reach your audience. In this guide, we will break down what elements go into a rebrand, how to tell if you need to rebrand, and how to do so successfully.Get Resource
With prom season coming up, many centers are wondering how they can reach high school students who find themselves pregnant a few weeks afterwards. According to Psychology Today, in a study that surveyed nearly 13,000 high school students nationwide, 14 percent of girls said they had sex on prom night. Over half of those surveyed reported alcohol consumption, which can lead to lowered inhibitions and increased chance of sexual assault. All
of this indicates that there are girls who will need your center’s help and guidance following prom night.
According to Google research, over a billion people collectively watch more than six billion hours of YouTube video each month. With this many people spending this much time on YouTube, it’s easy to understand why the video-sharing platform has become an increasingly popular destination for advertising. Does that mean it’s the right place to reach more abortion-minded women?Get Resource
From national events and awareness weeks to social media holidays, there are numerous opportunities for you to join in on the pro-life conversation on the donor side, as well as interact with many potentially abortion-minded women throughout 2019. You don’t want to miss a single day! Download our 2019 Marketing Calendar for Pregnancy Centers to amplify your efforts this year.Get Resource
Instagram is an amazing platform for reaching women within pregnancy centers’ demographic. According to Instagram, users under the age of 25 spend an average of 32 minutes each day scrolling, while those 25 and older spend just over 24 minutes per day on the app. Your target demographic goes to Instagram constantly, and you can reach them more effectively by utilizing what you should do and avoiding what you shouldn’t.Get Resource
Social media is one of the top avenues for reaching a pregnancy center’s target audience of women ages 18 to 24. Not only does it allow you to establish your online presence, but it also offers you the chance to engage with these women
and establish a relationship. It’s an important first step to having them make an appointment for services. But, before all of that, you need to get them to follow your account! Here, we’ll provide you with some tips to increase your followers on Facebook and Instagram.
Donor banquets are a big deal for most pregnancy centers. Many of the marketing materials required for donor banquets need a lot of thought and creativity in order to be well-executed, so now is the time to start putting together everything you need to host your PHC’s donor banquet. Here’s a list of the most effective marketing materials for a successful donor banquet for your PHC.Get Resource
As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they matter, and how students are lead to call or schedule an appointment with your center because of them.Get Resource
Marketing tactics work best when you use more than one. To reach more abortion-minded women, three specific pairings are highly effective. In this guide, we’ll discuss what they are and how they work together to draw more abortion-minded women to your center.Get Resource
#GivingTuesday, which falls on the first Tuesday after Thanksgiving, has seen tremendous growth in the last several years. Billed as the national social media day of giving, it promotes online donations to nonprofits after several days of commercialized “getting.” Here’s a list of best practices to can make the most of this year’s #GivingTuesday.Get Resource
Sanctity of Human Life Sunday is quickly approaching and falls on January 20, 2019. Whether your PHC has partnered with local churches for many years or this is new territory, learning best practices can help increase the potential for aquiring new donors and prayer partners, as well as spreading the message about the services you offer within your community.Get Resource
Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more abortion-minded women.Get Resource