Donor Christmas Video $99 special just for your center!

The Christmas season is right around the corner—a time of peace and joy as we celebrate the birth of our Savior!

Many of you are beginning to roll out your year-end giving plans in efforts to reach donors and raise funds for the important work you do. Choose Life Marketing has created a powerful Christmas video for you to use on your donor social media, in email blasts, or even for events—with a goal of helping you raise more funds. The video reminds viewers of your center’s ministry and accomplishments during 2020, and closes with an invitation to partner with you.

The cost of this video is $99— it’s a $1500 value!

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A FREE Guide to Creating Eye-Catching Visuals to Reach Abortion-Minded Women

Gen-Z and Millennials’ lives have become intertwined with social media. On average, the two generations spend over two and a half hours on social media each day—using it as a primary source of news, entertainment, and communication with friends. What’s the catch? Users may only spend 10 seconds looking at a post before scrolling.

This means that within seconds, your center’s visuals must grab the attention of your audience. Are you up for the challenge? Download our FREE guide to learn how to create eye-catching visuals for abortion-minded women.

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Free Donor Video Download

This week, we’re giving away a free donor video! You can use this in your social media strategy or in your donor emails, and we will even customize it by adding your logo for no charge!

This video is free for you to use but may not be edited. Fill out the form to receive your customized video!

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7 Tips for Successful Year-End Campaigns

It’s September, and hard to believe it’s time to start thinking about your plan for your year-end giving campaign. Do you know what stories of impact you want to share? Do you have statistics you want to highlight? Will you be creating direct mail pieces, social media posts and eblasts? What is your fundraising goal for the end of the year? Is your donor website up-to-date and engaging?

Most year end campaigns kick-off just before Thanksgiving and go through the very last day of December. We encourage you not to wait until October or even November as last minute planning may impact your bottom line. This has been a unique year – as you consider year end giving, there is much to share about how you overcame, made an impact despite challenges and share about exciting plans you have for 2021!

Know that Choose Life Marketing is available to partner with you in any of these year-end fundraising tactics. At the end of this guide there is information on a special we are offering this month to support your pregnancy center in reaching your year-end fundraising goals.

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What You Should Know About Millennials

As we continue learning more about the various generations your pregnancy center markets to, we interviewed a variety of Millennials this week to learn how they feel about their generation, perceptions of their generation, how they respond to marketing tactics, and more.

We were most struck by the contrast regarding how they view their generation vs. how they know others view their generation. It’s always important to utilize empathy and understanding in your marketing – but it is vital when reaching out to this generation who feels misunderstood. We hope you find their answers both informative and enlightening.

In this free guide, we will discuss how to understand and draw in Millennials. One final note before we dig into their answers: It’s important to remember that Millennials are a generation that now represents your clients AND your donor base. Younger Millennials are in their mid-upper twenties, and older Millennials are pushing 40.

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Learning from Generation Z: What Works, What Doesn’t & Everything In Between

We have the opportunity to work with many pregnancy centers across the country. Most frequently they share their desire to reach the abortion minded and have found it is a challenge to reach them first to offer life-affirming choices before a pregnant woman steps into an abortion clinic. Our heart and mission is to help centers reach women before they walk through those doors. As you know, the target demographic you want to reach doesn’t change – but their habits and how they receive information has changed drastically over the decades.

Gen Z is your target audience. This generation was born between 1996 and 2014. They have never known life without the internet or smart phones and they are used to consuming lots of information instantly and constantly. Without a doubt, in order to get in front of this demographic, you need to have a digital presence.

In this download, we take a deep dive into what it means to be a member of Gen Z. We questioned some teens and young adults who are part of Gen Z and hope their answers are enlightening to you as you plan your marketing strategies to reach them more effectively!

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Coronavirus: How is Your Center Responding?

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? 

You should, and you can.

Are you concerned about an event you have in the next several weeks? Are you wondering what you can do to prevent the spread of the virus at your pregnancy center? Or, are you thinking about closing your center temporarily? If so, Choose Life Marketing is here to help. This FREE guide includes tips you can use to run a virtual office, demonstrates how to host virtual events and offers tools that help you appeal to your donors as you anticipate unexpected costs during this season of uncertainty.

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Marketing Terms Your Center Needs to Know: A Reference Guide

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.

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How YouTube Advertising Can Help Your Center Reach More Abortion-Minded Women

YouTube is extremely popular across all ages and communities. Key audiences, such as millennials and Gen Z, are using YouTube more than any other online platform. Advertising on YouTube is an accessible, low risk way for centers to explore video advertising and engage the large viewership that YouTube has to offer. If your center is looking to expand its online efforts of reaching more abortion-minded women, you should consider adding YouTube advertising to your current marketing strategy.

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Back To School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get ready to go back to school, you can be preparing your marketing strategies to engage them and let them know who you are and that you are there for them. There are a variety of platforms and advertising options your center can use to connect with students in your area. Together these platforms can strengthen your reach and impact lives.

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How to Create a Successful Facebook Live Broadcast

You have big dreams for your center, big hopes for your clients and big needs for funding. You know that the key to successful fundraising is taking every opportunity to personally connect with your donors to make this all possible. But you are so busy on any given day as you support staff and volunteers, provide life-changing services to your clients, and run a busy center on a budget.  

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How Snapchat can Help You Reach Teens During Prom Season

With prom season coming up, many centers are wondering how they can reach high school students who find themselves pregnant a few weeks afterwards. According to Psychology Today, in a study that surveyed nearly 13,000 high school students nationwide, 14 percent of girls said they had sex on prom night. Over half of those surveyed reported alcohol consumption, which can lead to lowered inhibitions and increased chance of sexual assault. All
of this indicates that there are girls who will need your center’s help and guidance following prom night.

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