How to Successfully Diversify Your Marketing Plan 

When it comes to marketing, it can feel like there are too many options. There are too many trends, too many platforms, too many strategies… too many things to think about, right?  However, with Big Tech censorship and favoritism, reaching abortion-minded women with only one strategy or on just one platform can risk messaging delays … Continued

Navigating Big Tech so You Can Be Found Online

Big Tech censorship isn’t new, but after the overturn of Roe v. Wade, the online landscape became even more challenging for pregnancy centers. With plenty of obstacles, including ad rejection, new rules, and double standards, it’s easy to get discouraged. But jumping the hurdles is worth it and will enable you to reach more abortion-minded … Continued

Quick Guide to Google Grant

What would you do if you had up to $10,000 more in paid search spending each month? It would change your advertising budget significantly, right? This week, we’re shining a light on Google Ad Grants and answering frequently asked questions on this beneficial program. What are Google Ad Grants? How can they benefit your pregnancy … Continued

Guide to Google Reviews

Google reviews… they can be either your best asset or your worst nightmare depending on how you manage them. In our free marketing guide, we will provide best practices for identifying and responding to Google reviews, while remaining HIPAA compliant. Download this guide for help with your Google reviews today!

Is Your Center Playing by Google’s Rules?

Is Your Center Playing by Google’s Rules?

Are you not showing up on Google but feel like you have great content? Playing by Google’s rules and making minor adjustments to your content could bring you to the forefront of this search engine. The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. There is a … Continued

Your Secret Weapon Against Big Tech

Your Secret Weapon Against Big Tech

If you’ve followed the news, watched any senate committee hearings, or tried to run Google or Facebook ads lately, you’ve likely noticed an increase in censorship from Big Tech. Unfortunately, this seems to be a growing trend, and one of the best ways to ensure abortion-minded women can still find you is through search engine … Continued

What is the Google Knowledge Vault?

What is the Google Knowledge Vault?

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search … Continued

What the New Facebook Ad Update Means for Your Pregnancy Center

What the New Facebook Ad Update Means for Your Pregnancy Center

If you run ads on Facebook, it’s likely you’ve encountered issues over the last several months. Earlier this year, Facebook started requiring people running advertisements on behalf of businesses to authorize their accounts before running ads on issues of national social or political importance.

The New Google Ads Policy: Your Center’s Next Steps

The New Google Ads Policy: Your Center’s Next Steps

Did you know that Google changed its policies around using keywords related to abortions? If you didn’t, you may be at risk of not being able to run advertisements on Google. This week we will cover what the policy change covers and how to set your business up for success under the new regulations.

How to Ensure Your Ads Meet Facebook’s Guidelines

How to Ensure Your Ads Meet Facebook’s Guidelines

Recently, many pro-life organizations have vocalized concerns that their advertisements are being pulled by Facebook as a form of censorship. We went a little deeper to learn what could cause ads to be disapproved or removed from Facebook.