Censorship and Pregnancy Centers: How to Adapt and Prepare in 2021

Censorship may become a reality to navigate in the year ahead. While all of us feel the weight of the uncertainty of tomorrow, this is not a time to hesitate. There is much you can do to make sure you continue to have a voice so abortion-minded women are able to find your center and hear about your life-changing, life-saving services.

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New Year, New Her: Reaching the Abortion-Minded Woman in 2021

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much.

As you embrace 2021 for all it will bring, we want to introduce you new approaches to most effectively reach abortion-minded woman. Last year changed all of us, and to reach her, there are some important things you need to know.

Download our FREE guide and learn fresh ways to reach the abortion-minded woman in 2021.

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The Case for Including Abortion Terms in Your Center’s Advertising

Pregnancy Centers work day in and day out to empower women to choose life, so why mention abortion in advertising? The pros of mentioning abortion in advertising far outweigh the cons. Our FREE guide addresses the questions pregnancy centers often ask us about using abortion keywords in marketing and covers the top reasons to include abortion terms as part of their overall marketing strategy.

Download your FREE Guide today!

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5 Effective Tactics for Your Donor Social Media

We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other.

In this guide, we will share about five tactics you can use for your donor social media platforms to increase awareness about your center and generate engagement and excitement about the good work your center does.

This has been an unforgettable year in so many ways. And, many of you are looking ahead and making budgeting plans for your center the next few months, wondering how to reach donors effectively in the midst of a pandemic. You are likely making decisions about fall events and trying to determine what your year end will look like. Will donors give generously? Will they be cautious? How have they been impacted by COVID-19? A good first step is to make sure you are connecting with them. Both personally through developing relationships, but also through your marketing efforts. It’s important to keep telling your story, making yourself present in their space.

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What is the Google Knowledge Vault?

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search results smarter and more accurate to what people are searching for online, helping them find the information they need more efficiently.

As of 2014, the Knowledge Vault had pulled in 1.6 billion facts. Of those, 271 million were rated as “confident facts,” meaning a more than 90 percent chance of being true. It predicts this by cross-referencing new facts with what it already knows.

As you read through this, you may have concerns about privacy or how a company like Google can decide truths within the knowledge they compile. The big takeaway today is that the Google Knowledge Vault can impact your pregnancy center in three primary ways. First, it will impact your Google rankings which determines if women will see your site or not. Second, it will impact a person’s experience while on your site. And finally, it will impact whether or not someone seeking information about your services can trust the information on your site.

At the end of the day, reaching your clients with life-saving support and resources is your number one goal. In this free guide, we will help you understand how Google views information so you can maintain visibility as you keep your website ranked high in Google’s search results.

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Free Social Media Graphics for COVID-19

Part of Planned Parenthood’s influence in our culture is their marketing strategy. They post relevant content, establishing their organization as “experts” on the topic of women’s reproduction. We know this is a lie. But, do our marketing efforts measure up when it comes to reaching abortion-vulnerable women?

One way to reach more women and save more lives is by posting content that speaks to their concerns. That’s why our gift to you this week is a set of social media graphics to help answer your clients’ questions about pregnancy and COVID-19. Download these graphics for FREE today!

These graphics are designed to be used as question and answer posts, so you should upload the question and the answer at the same time. We recommend only posting one Q&A at a time, and you can post a different set every day in a week if you want to! We hope these help you engage further with your clients and potential clients!

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An Overlooked but Highly-Valuable Way to Reach More Millennials and Gen Z Clients

Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk you through strategic marketing tactics you can use to let more people in these generations know about your services and that you’re there to support them!

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Marketing Terms Your Center Needs to Know: A Reference Guide

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.

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Back To School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get ready to go back to school, you can be preparing your marketing strategies to engage them and let them know who you are and that you are there for them. There are a variety of platforms and advertising options your center can use to connect with students in your area. Together these platforms can strengthen your reach and impact lives.

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