Marketing Terms Your Center Needs to Know: A Reference Guide

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.

Get Resource

Back To School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get ready to go back to school, you can be preparing your marketing strategies to engage them and let them know who you are and that you are there for them. There are a variety of platforms and advertising options your center can use to connect with students in your area. Together these platforms can strengthen your reach and impact lives.

Get Resource

The New Google Ads Policy: Your Center’s Next Steps

Did you know that Google changed its policies around using keywords related to abortions? If you didn’t, you may be at risk of not being able to run advertisements on Google. This week we will cover what the policy change covers and how to set your business up for success under the new regulations.

Get Resource

11 Musts When Running a Paid Search Campaign

With the right research, preparation, and understanding of the tools, Paid Search can help your center reach even more abortion-minded women. It’s especially important for connecting with those who have not heard of your center but are heading to Google with keywords and phrases related to unexpected pregnancy. Here are 11 musts when running a Paid Search campaign for your PHC.

Get Resource

Step-By-Step Guide to Google Ads Setup for PHCs

Paid Search is an excellent tool for PHCs to reach more abortion-minded women – but it isn’t effective if you don’t know how to set up a campaign. In this step-by-step guide, we’ll show you exactly how to set up a Paid Search campaign so that you can take advantage of Google Ads for your PHC.

Get Resource

Google Ad Grant Pros and Cons

Google Grants offer $10,000 a month to nonprofit organizations to promote their services, which makes them potentially valuable to PHCs across the country and around the
world. Here is a guide to help you navigate the pros and cons of a PPC Google Grant.

Get Resource