Is Your Center Playing by Google’s Rules?

Are you not showing up on Google but feel like you have great content? Playing by Google’s rules and making minor adjustments to your content could bring you to the forefront of this search engine.

The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. There is a way to thrive on Google without compromising who you are and what you offer. It may just look a little different than you expected.

Download our FREE guide to learn how to tweak your content, learn SEO best practices, and stay in the game!

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New Year, New Her: Reaching the Abortion-Minded Woman in 2021

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much.

As you embrace 2021 for all it will bring, we want to introduce you new approaches to most effectively reach abortion-minded woman. Last year changed all of us, and to reach her, there are some important things you need to know.

Download our FREE guide and learn fresh ways to reach the abortion-minded woman in 2021.

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The Case for Including Abortion Terms in Your Center’s Advertising

Pregnancy Centers work day in and day out to empower women to choose life, so why mention abortion in advertising? The pros of mentioning abortion in advertising far outweigh the cons. Our FREE guide addresses the questions pregnancy centers often ask us about using abortion keywords in marketing and covers the top reasons to include abortion terms as part of their overall marketing strategy.

Download your FREE Guide today!

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What is the Google Knowledge Vault?

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search results smarter and more accurate to what people are searching for online, helping them find the information they need more efficiently.

As of 2014, the Knowledge Vault had pulled in 1.6 billion facts. Of those, 271 million were rated as “confident facts,” meaning a more than 90 percent chance of being true. It predicts this by cross-referencing new facts with what it already knows.

As you read through this, you may have concerns about privacy or how a company like Google can decide truths within the knowledge they compile. The big takeaway today is that the Google Knowledge Vault can impact your pregnancy center in three primary ways. First, it will impact your Google rankings which determines if women will see your site or not. Second, it will impact a person’s experience while on your site. And finally, it will impact whether or not someone seeking information about your services can trust the information on your site.

At the end of the day, reaching your clients with life-saving support and resources is your number one goal. In this free guide, we will help you understand how Google views information so you can maintain visibility as you keep your website ranked high in Google’s search results.

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Marketing Terms Your Center Needs to Know: A Reference Guide

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.

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Back To School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get ready to go back to school, you can be preparing your marketing strategies to engage them and let them know who you are and that you are there for them. There are a variety of platforms and advertising options your center can use to connect with students in your area. Together these platforms can strengthen your reach and impact lives.

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The New Google Ads Policy: Your Center’s Next Steps

Did you know that Google changed its policies around using keywords related to abortions? If you didn’t, you may be at risk of not being able to run advertisements on Google. This week we will cover what the policy change covers and how to set your business up for success under the new regulations.

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11 Musts When Running a Paid Search Campaign

With the right research, preparation, and understanding of the tools, Paid Search can help your center reach even more abortion-minded women. It’s especially important for connecting with those who have not heard of your center but are heading to Google with keywords and phrases related to unexpected pregnancy. Here are 11 musts when running a Paid Search campaign for your PHC.

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