Whether your pregnancy center has been using paid search for years, or you feel a little nervous at the thought of navigating Google ads for the first time, now is your moment. As the legal landscape changes, take a fresh look at how to maximize your ad budget and life-changing impact! Download our free guide … Continued
We understand how critical it is for your center to get your digital marketing right. You have a limited budget, and you need to make each cent count towards reaching abortion-minded women. Find out if your marketing is working by measuring success across a variety of digital marketing methods. When you effectively execute and track … Continued
It’s easier, now more than ever, to buy the abortion pill online. The FDA recently announced a policy change due to Covid that allows women using telemedicine to order abortion pills through the mail instead of being required to visit a doctor’s office or clinic. This policy change is so dangerous to women’s health, as … Continued
Are you not showing up on Google but feel like you have great content? Playing by Google’s rules and making minor adjustments to your content could bring you to the forefront of this search engine. The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. There is a … Continued
You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much. As you embrace 2021 for all it will … Continued
Pregnancy centers work day in and day out to empower women to choose life, so why mention abortion in advertising? The pros of mentioning abortion in advertising far outweigh the cons. Our FREE guide addresses the questions pregnancy centers often ask us about using abortion keywords in marketing and covers the top reasons to include … Continued
For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search … Continued
While every marketing tactic your center employs should engage abortion-minded women, some tactics specialize in giving them a final push to make an appointment. Incorporating tactics that focus on getting women to make appointments optimizes that number of women you are able to reach through all of your efforts.
High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get … Continued
In June, Google updated its ad policy regarding abortion-related keywords and added a certification process. Since the update, we have been closely monitoring the effect this has had on continuing to reach abortion-minded women.
Are you adjusting your strategy when you are seeking conversions vs. awareness? If you are not, then you are not optimizing your campaigns to gain the best results. This week we cover the different ways you can adjust your strategies to see better results when you focus on a singular goal.
Did you know that Google changed its policies around using keywords related to abortions? If you didn’t, you may be at risk of not being able to run advertisements on Google. This week we will cover what the policy change covers and how to set your business up for success under the new regulations.