Pivoting After COVID-19 for Increased Donor Engagement

I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients.

At the same time, we encourage you to look ahead with hope and anticipation of the new normal and the blessings in store. Through every trial, we learn so much. At Choose Life Marketing, we have seen positives come out of this huge challenge for centers across the country. Mainly, we have seen incredible strength in all of you – you were tenacious in staying open and serving clients, you endured much hardship juggling protecting your staff, maintaining your finances and still meeting client needs. You have come out so strong – with new practices that will help you engage more with both Gen Z and your supporters.

Last week we discussed ways pregnancy centers all over America are pivoting to adjust to changes brought about by COVID-19. Changes such as being more strategic with marketing and looking at best practices as you minister to those you serve. In this week’s guide, we discuss ways you can pivot to keep your donors engaged, inspired, and active in the life of your pregnancy center.

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COVID-19’s Lasting Mark: How Will Your Center Adapt?

Let’s be honest. For most pregnancy centers we talk to, this pandemic has been a long road. Adapting how you serve people, worrying about finances and canceled events, keeping up with new technology to communicate with both staff and clients, wondering how long you will have to do all of this… it’s a lot.

While we all desire to return to normalcy, part of moving forward will be learning to adapt to a “new normal.” Women’s ultimate need is the same, but how they pursue solutions to that need has shifted. They are now very comfortable being reached, served and communicated to virtually. How will you respond?

In this guide, we talk about some key ways your pregnancy center can adapt to long-lasting changes from COVID-19 to continue reaching and serving abortion-minded women.

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Raising Major Gifts in the Midst of a Pandemic

Raising major gifts in the midst of this pandemic? You are likely concerned about your finances. A survey of nonprofits in early April by Charity Navigator and Reuters News showed that 83% of respondents reported they are suffering financially. The pregnancy centers and other prolife organizations we work with have shared their many concerns over their present and future financial situation due to cancelled or postponed events and donor job loss. These are legitimate concerns for ministries who depend on the generosity of others for their daily income.

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Free Social Media Graphics for COVID-19

Part of Planned Parenthood’s influence in our culture is their marketing strategy. They post relevant content, establishing their organization as “experts” on the topic of women’s reproduction. We know this is a lie. But, do our marketing efforts measure up when it comes to reaching abortion-vulnerable women?

One way to reach more women and save more lives is by posting content that speaks to their concerns. That’s why our gift to you this week is a set of social media graphics to help answer your clients’ questions about pregnancy and COVID-19. Download these graphics for FREE today!

These graphics are designed to be used as question and answer posts, so you should upload the question and the answer at the same time. We recommend only posting one Q&A at a time, and you can post a different set every day in a week if you want to! We hope these help you engage further with your clients and potential clients!

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Fundraising in the Face of an Uncertain Tomorrow

Did you know that for the past 45 years, charitable giving increased every year except for three (1977 – the height of the energy crisis and 2008/2009 – the great recession)? Those three years showed a decline in charitable gifts. However, during the 2008/2009 recession, the decrease was in giving that was not relationship based. Those who are most connected to nonprofits have historically stayed connected in hard times. Both your major gift development and faithful monthly givers will carry you through even in the hardest of economic downturns because of your strong relationship with them. Realistically, due to job loss and other factors, you have to expect some donors to take a break from giving. However, trends show that others will step up to help in a big way.

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Best Marketing Tactics During the Coronavirus Pandemic

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses has caused great concern as many businesses also move to remote-only work for their employees.

For pregnancy centers all over the country, this change has caused uncertainty and raised a lot of questions about how to continue operations. We know many of you want to stay open, but you are concerned about safety for your staff, volunteers and clients. Many directors have had to make difficult decisions about postponing or canceling fundraising events, which raises real concerns about how to make up for budget losses. (Next week, our email will be full of tips on how to stay funded during a crisis.)

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Coronavirus: How is Your Center Responding?

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? 

You should, and you can.

Are you concerned about an event you have in the next several weeks? Are you wondering what you can do to prevent the spread of the virus at your pregnancy center? Or, are you thinking about closing your center temporarily? If so, Choose Life Marketing is here to help. This FREE guide includes tips you can use to run a virtual office, demonstrates how to host virtual events and offers tools that help you appeal to your donors as you anticipate unexpected costs during this season of uncertainty.

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