Pivoting After COVID-19  for Increased Donor Engagement

Pivoting After COVID-19 for Increased Donor Engagement

I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients. At the same time, we encourage … Continued

COVID-19’s Lasting Mark: How Will Your Center Adapt?

COVID-19’s Lasting Mark: How Will Your Center Adapt?

Let’s be honest. For most pregnancy centers we talk to, this pandemic has been a long road. Adapting how you serve people, worrying about finances and canceled events, keeping up with new technology to communicate with both staff and clients, wondering how long you will have to do all of this… it’s a lot. While … Continued

Raising Major Gifts in the Midst of a Pandemic

Raising Major Gifts in the Midst of a Pandemic

Raising major gifts in the midst of this pandemic? You are likely concerned about your finances. A survey of nonprofits in early April by Charity Navigator and Reuters News showed that 83% of respondents reported they are suffering financially. The pregnancy centers and other prolife organizations we work with have shared their many concerns over … Continued

Free Social Media Graphics for COVID-19

Free Social Media Graphics for COVID-19

Part of Planned Parenthood’s influence in our culture is their marketing strategy. They post relevant content, establishing their organization as “experts” on the topic of women’s reproduction. We know this is a lie. But, do our marketing efforts measure up when it comes to reaching abortion-vulnerable women? One way to reach more women and save … Continued

Fundraising in the Face of an Uncertain Tomorrow

Fundraising in the Face of an Uncertain Tomorrow

Did you know that for the past 45 years, charitable giving increased every year except for three (1977 – the height of the energy crisis and 2008/2009 – the great recession)? Those three years showed a decline in charitable gifts. However, during the 2008/2009 recession, the decrease was in giving that was not relationship based. … Continued

Best Marketing Tactics During the Coronavirus Pandemic

Best Marketing Tactics During the Coronavirus Pandemic

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses has caused great concern as many businesses also move to remote-only work for … Continued

Coronavirus: How is Your Center Responding?

Coronavirus: How is Your Center Responding?

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic?  You should, and you can. Are you concerned about an … Continued