New Year, New Her: Reaching the Abortion-Minded Woman in 2021

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much.

As you embrace 2021 for all it will bring, we want to introduce you new approaches to most effectively reach abortion-minded woman. Last year changed all of us, and to reach her, there are some important things you need to know.

Download our FREE guide and learn fresh ways to reach the abortion-minded woman in 2021.

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Your Secret Weapon Against Big Tech

If you’ve followed the news, watched any senate committee hearings, or tried to run Google or Facebook ads lately, you’ve likely noticed an increase in censorship from Big Tech. Unfortunately, this seems to be a growing trend, and one of the best ways to ensure abortion-minded women can still find you is through search engine optimization.

In this FREE guide, we share what SEO is and why SEO is so important, especially as it relates to Big Tech censorship. You will see how you can utilize it to stay connected to abortion-minded women in your community.

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The Case for Including Abortion Terms in Your Center’s Advertising

Pregnancy Centers work day in and day out to empower women to choose life, so why mention abortion in advertising? The pros of mentioning abortion in advertising far outweigh the cons. Our FREE guide addresses the questions pregnancy centers often ask us about using abortion keywords in marketing and covers the top reasons to include abortion terms as part of their overall marketing strategy.

Download your FREE Guide today!

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Why You Need SEO

She thinks she needs an abortion. You have the opportunity to offer a better solution.

To reach abortion-minded women in 2020, your website must be optimized with the right keywords and components to show up in her search results. Search engine optimization can strike fear in your heart because you have heard it is important and you know you need it but you have no idea where to start.

Today, we share our top 5 SEO tactics to help you reach abortion-minded women in your community before they find an abortion cinic.  Lives are at stake, and you can reach her first!

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Important Updates You Should Know About The Abortion Pill

You have likely been faced with the realities of the growing popularity of the abortion pill. It has been marketed to  women as a private, quick, easy fix to their situation – without consequence or sometimes even the need to share with anyone they are pregnant. Two pills and they can move on with their lives. Are you getting lots of calls with questions about it?

FDA regulations stipulate a woman must see a doctor before having the abortion pill prescribed. This is because the abortion pill must be taken within the first 10 weeks of pregnancy, and many women don’t know exactly how far along they are without a doctor’s appointment and ultrasound. In addition, we know this procedure can also have devastating emotional and physical repercussions for women. They deserve to both be informed and hear these warnings so they know the truth about the pill.

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Blogging Tips & Tricks to Reach More Abortion-Minded Women

Without a doubt, your center needs a strong digital marketing strategy in place to reach the women who need you the most. This is a reality of living in 2020, especially as federal judges and other special interest groups make it easier and easier for women to go online to get abortions very early in their pregnancy. It is imperative to reach them first because you are a voice of truth in their lives – offering life-affirming options to their unplanned pregnancies.

Unfortunately, websites cannot be developed and left alone with only occasional updates to hours and services. They need to be managed regularly to stay optimized to assure traffic to your site. Part of the strength of your digital marketing plan is in keeping the content on your website fresh and updated. And one of the best ways to do that is by blogging. Today we share five tips for creating a blog that helps drive women to your website and to the life-affirming services they need.

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What is the Google Knowledge Vault?

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search results smarter and more accurate to what people are searching for online, helping them find the information they need more efficiently.

As of 2014, the Knowledge Vault had pulled in 1.6 billion facts. Of those, 271 million were rated as “confident facts,” meaning a more than 90 percent chance of being true. It predicts this by cross-referencing new facts with what it already knows.

As you read through this, you may have concerns about privacy or how a company like Google can decide truths within the knowledge they compile. The big takeaway today is that the Google Knowledge Vault can impact your pregnancy center in three primary ways. First, it will impact your Google rankings which determines if women will see your site or not. Second, it will impact a person’s experience while on your site. And finally, it will impact whether or not someone seeking information about your services can trust the information on your site.

At the end of the day, reaching your clients with life-saving support and resources is your number one goal. In this free guide, we will help you understand how Google views information so you can maintain visibility as you keep your website ranked high in Google’s search results.

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Marketing Terms Your Center Needs to Know: A Reference Guide

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.

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How to Optimize for Voice Search

Have you used voice search lately? Abortion-minded women around you, especially those who are younger, probably have. If you aren’t an early adopter of this growing trend, chances are that you’ll be joining in soon. Similar to the way Google cornered the search engine market with such overwhelming force that the brand is now synonymous with searching for something online (there’s a reason no one says, “Yahoo it” or “Bing it”). Likewise, voice search will soon become popular enough that it’s the standard. It will not be referred to as voice search. It will simply be called search.

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