Donor Strategy

When we speak with pro-life organizations and pregnancy centers across the country, there is a common need expressed in every conversation – the desire for additional funds to have a greater impact. Whether its to help with growing your organization, increasing your staff, marketing, serving more clients, or advocating for life-affirming legislation and pro-life law makers, everyone needs more funding to put their passion into action.

Do you currently host an annual banquet or gala? At Choose Life Marketing, we consult with pro-life organizations of all sizes and missions, helping them achieve their fundraising goals. Though we have various strategies we suggest for successful fundraising, we recognize that many of these organizations rely on their annual events for a significant portion of their fundraising dollars.

One of the worst mistakes you could ever make is keeping your pregnancy center your community’s best kept secret. To reach both those considering abortion and new donors to help support your mission, you need to make yourself known through marketing well – in smart, strategic ways. 

In this FREE guide, we’ll walk you through the best ways to create a positive buzz about what you’re doing and help more women learn about your services.

How do you get your Board to fundraise? Your board members do not necessarily have to be people of great means. They just have to be connected, willing to share their connections and willing to participate in the fundraising process. They are one of your greatest ambassadors in your community, especially as they connect friends and family to your organization, and build awareness through representing your organization within your community.

Congratulations! You’ve just closed the books on 2019 and you are ready to start a new year and new decade. Now is a good time to look back and analyze your 2019 fundraising strategy…the good, the great and the not so good. Ask yourself: “What worked and what didn’t?” and use this as you move on to planning for 2020 and beyond.  

The one thing that stands between you and the success of a major ballot issue, legislative initiative or election of a pro-life candidate in a tough race is enough funding to do all that is needed.

Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support. A capital campaign is a focused effort to raise significant dollars in a specified period of time. Often the money raised in a capital campaign is to fund the purchase or renovation of a building, but the campaign’s focus can also include building an endowment for the future. When implemented correctly, capital campaigns can be a highly effective fundraising tactic in addition to your regular fundraising strategy. Whether it’s your first time or you’ve been running them for years, in this guide we’ll cover all the basics so you can feel confident running your own capital campaign.

It’s November – a month of thanksgiving. At Choose Life Marketing, we are so grateful for each one of you and all that you do each day as you faithfully serve moms, dads, and babies, making a difference for life!

The end of the year can get very busy! Have you made your plan for year-end giving? Don’t get overwhelmed making your plan. In this guide, we offer a big-picture look at how you can successfully plan and execute a year-end giving campaign to raise funds for your center.

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.

Are you preparing for your year-end donor campaign? Have you considered when to begin, what to include, and how to combine your marketing tactics for a successful year-end strategy?  

Is your fundraising banquet or Walk for Life just around the corner? Do you have a strategy in place for how you will market your event? A great marketing plan will increase ministry awareness, community engagement, and donor participation. 

Are you adjusting your marketing strategies for donors and potential clients? If you’re not, you might be unintentionally causing women in need to look elsewhere for help. This week we cover why you need different strategies to reach donors and clients and the branding differences you should make between the two.