Donor Strategy

Social Media is a proven marketing powerhouse for pregnancy centers across the country. From connecting to donors to engaging with abortion-minded women, social media plays an important role in your marketing strategy.

One way to expand your social media reach and boost engagement is to leverage special days, national events, and holidays. Download our FREE 2021 Marketing Calendar today for a reference guide to dates you won’t want to miss.

It seems hard to believe 2021 is just around the corner. While this has been both an unforgettable and challenging year, we are amazed at all that you have accomplished to continue ministering to the hearts and needs of those you serve in your pregnancy center.

The Christmas season is right around the corner—a time of peace and joy as we celebrate the birth of our Savior!

Many of you are beginning to roll out your year-end giving plans in efforts to reach donors and raise funds for the important work you do. Choose Life Marketing has created a powerful Christmas video for you to use on your donor social media, in email blasts, or even for events—with a goal of helping you raise more funds. The video reminds viewers of your center’s ministry and accomplishments during 2020, and closes with an invitation to partner with you.

The cost of this video is $99— it’s a $1500 value!

In a recent survey we did at Choose Life Marketing, many of you indicated 2020 has been a struggle when it comes to fundraising. You know year end giving is important – and you are counting on a strong finish. For many centers, nearly half of their donations come in during the fourth quarter of the year. If you have had a challenging year raising funds, you still have time to make up for any event deficits and unexpected expenses. Or, maybe you are ready to look forward to 2021 and God has given you a big vision for your pregnancy center that requires additional funds to support that vision. Now is a great time to raise those funds, too!

This week, we’re giving away a free donor video! You can use this in your social media strategy or in your donor emails, and we will even customize it by adding your logo for no charge!

This video is free for you to use but may not be edited. Fill out the form to receive your customized video!

It’s September, and hard to believe it’s time to start thinking about your plan for your year-end giving campaign. Do you know what stories of impact you want to share? Do you have statistics you want to highlight? Will you be creating direct mail pieces, social media posts and eblasts? What is your fundraising goal for the end of the year? Is your donor website up-to-date and engaging?

Most year end campaigns kick-off just before Thanksgiving and go through the very last day of December. We encourage you not to wait until October or even November as last minute planning may impact your bottom line. This has been a unique year – as you consider year end giving, there is much to share about how you overcame, made an impact despite challenges and share about exciting plans you have for 2021!

Know that Choose Life Marketing is available to partner with you in any of these year-end fundraising tactics. At the end of this guide there is information on a special we are offering this month to support your pregnancy center in reaching your year-end fundraising goals.

We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other.

In this guide, we will share about five tactics you can use for your donor social media platforms to increase awareness about your center and generate engagement and excitement about the good work your center does.

This has been an unforgettable year in so many ways. And, many of you are looking ahead and making budgeting plans for your center the next few months, wondering how to reach donors effectively in the midst of a pandemic. You are likely making decisions about fall events and trying to determine what your year end will look like. Will donors give generously? Will they be cautious? How have they been impacted by COVID-19? A good first step is to make sure you are connecting with them. Both personally through developing relationships, but also through your marketing efforts. It’s important to keep telling your story, making yourself present in their space.

Years ago there was a public service message on TV every night at 10 pm that asked the question, “Do you know where your children are?” Do you remember that?

We have a new question for you:
“Do you know where your donors are?” 

Many pregnancy centers and other pro-life organizations are making false assumptions about their donors giving capacity during this pandemic.  The shortfall for most is not due to diminished donor giving capacity – it is a logistical issue.   If your revenue is down, it is likely due to a postponed or canceled event or  a shift to a virtual event.  If you are feeling overwhelmed by accelerated needs brought on by Coronavirus, against the backdrop of reduced revenue, we have tools to help you.   

A newly released study by Fidelity Charitable indicates that 80% of major donors plan to give the same or more than they did last year, even in the face of this crisis. Further, the study indicated that most donors do not plan to shift their giving to different organizations in light of the pandemic; they will stay the course by continuing to support their favorite nonprofits and missions they are passionate about. As an added bonus, the recently passed CARES Act also expands tax deductions for charitable giving this year, providing many major donors with a powerful incentive to give more.

What does this mean for you? You need to simply ask.

Raising major gifts in the midst of this pandemic? You are likely concerned about your finances. A survey of nonprofits in early April by Charity Navigator and Reuters News showed that 83% of respondents reported they are suffering financially. The pregnancy centers and other prolife organizations we work with have shared their many concerns over their present and future financial situation due to cancelled or postponed events and donor job loss. These are legitimate concerns for ministries who depend on the generosity of others for their daily income.

One question we get all the time is “Do I really need two websites?” Our answer is a resounding YES! While it may feel like a lot more work, it actually can be very manageable and the payoff in terms of reaching clients and donors with more clarity is huge.

In this FREE download, we talk about why having two websites and two Facebook pages is beneficial, how to get started, and some of the results you can expect to see once you separate them out.