Pregnancy centers have two primary target audiences: donors and clients. While clients can feature Millennials, Gen Z, and now Gen Alpha, donors can feature a range of generations from Gen Z to Traditionalists (age 78 and up). How can you effectively communicate with each generation? What events shaped each generation, and how can you reach … Continued
The FDA updated the abortion pill label to allow it to be prescribed at retail pharmacies like Walgreens and CVS. Then, the United States Postal Service stated it could legally deliver abortion pills to any state regardless of local laws. Developments like these are shaping the new frontier of abortion tourism, abortion pills, and federal-designed … Continued
As you plan for 2023, read our free guide covering the top marketing trends for pregnancy centers. These marketing trends relate to the current landscape and will provide insight as you decide your marketing budget allocation and your 2023 strategy.
Gen Z is HERE as our new target audience. It’s up to us to bridge the gap between generations so she can hear us and be drawn to hope and choose life. Download this FREE guide to learn all about reaching Gen Z — who she is, what speaks to her, and how you can … Continued
Social media really does matter and can improve your online visibility, community awareness, and reputation. In this week’s FREE guide, we explain the “why” behind social media, best practices, and how to get started with your own social media accounts. We will address why social media matters, and how your center can take advantage of … Continued
Your client demographics change over time. Pregnancy centers who have been serving women for decades can attest to this fact. Clients used to look, dress, and communicate very differently than they do today. To effectively market to the next generation, we must meet them where they are and provide content that resonates with them. This … Continued
If you are looking for the best social channel to reach abortion-minded Gen Z women, Instagram is your clear winner. Gen Z is Instagram’s largest user base with 75% of the U.S. population aged 18-24 using the highly visual platform. To reach Gen Z, you need to meet them where they are and deliver highly … Continued
We have the opportunity to work with many pregnancy centers across the country. Most frequently they share their desire to reach the abortion minded and have found it is a challenge to reach them first to offer life-affirming choices before a pregnant woman steps into an abortion clinic. Our heart and mission is to help … Continued
Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the … Continued
Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk … Continued