Social Media & Why It Matters

Social Media & Why It Matters

Social media really does matter and can improve your online visibility, community awareness, and reputation. In this week’s FREE guide, we explain the “why” behind social media, best practices, and how to get started with your own social media accounts. We will address why social media matters, and how your center can take advantage of … Continued

Gen Z – Here’s what you need to know

Your client demographics change over time. Pregnancy centers who have been serving women for decades can attest to this fact. Clients used to look, dress, and communicate very differently than they do today. To effectively market to the next generation, we must meet them where they are and provide content that resonates with them. This … Continued

Reaching Gen Z: Creating Effective Instagram Posts

Reaching Gen Z: Creating Effective Instagram Posts

 If you are looking for the best social channel to reach abortion-minded Gen Z women, Instagram is your clear winner. Gen Z is Instagram’s largest user base with 75% of the U.S. population aged 18-24 using the highly visual platform. To reach Gen Z, you need to meet them where they are and deliver highly … Continued

Platforms for Reaching Generation Z

Platforms for Reaching Generation Z

Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the … Continued