Client Strategy

Facebook Messenger is the second most popular app ever with 1.4 billion regular users! Businesses and organizations are just starting to fully utilize this app to reach clients. Download this guide to find out how your pregnancy center can use Messenger marketing strategies to reach more abortion-minded women in your community.

Geofencing is a highly-targeted marketing tactic to help you reach more abortion-minded clients. In this guide, we explain what exactly geofencing is, why you should use it, and how it can help you serve more women in your community!

Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know about using hashtags to engage clients and attract donors!

Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk you through strategic marketing tactics you can use to let more people in these generations know about your services and that you’re there to support them!

Blogging can feel difficult-to-learn and time-consuming as you run your busy pregnancy center. But actually, blogging is one of the best things you can add to your marketing strategy to provide valuable information to clients and help more clients find your center. 

While every marketing tactic your center employs should engage abortion-minded women, some tactics specialize in giving them a final push to make an appointment. Incorporating tactics that focus on getting women to make appointments optimizes that number of women you are able to reach through all of your efforts. 

Search Engine Optimization is necessary to ensure abortion-minded women can find your website using search engines like Google. We perform SEO audits for any center that wants to evaluate their website’s current performance. 

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.

Since its launch in 2011, Snapchat has increased in popularity among teens and young adults. As the app continued to develop from a messaging app to a social platform, it opened the opportunity for organizations to tap into Snapchat’s growing audience. This week’s guide covers Snapchat advertising and how it can help your center reach more abortion-minded women and move them to make appointments.

YouTube is extremely popular across all ages and communities. Key audiences, such as millennials and Gen Z, are using YouTube more than any other online platform. Advertising on YouTube is an accessible, low risk way for centers to explore video advertising and engage the large viewership that YouTube has to offer. If your center is looking to expand its online efforts of reaching more abortion-minded women, you should consider adding YouTube advertising to your current marketing strategy.

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get ready to go back to school, you can be preparing your marketing strategies to engage them and let them know who you are and that you are there for them. There are a variety of platforms and advertising options your center can use to connect with students in your area. Together these platforms can strengthen your reach and impact lives.