Client Strategy

Posting to your social media accounts is an important part of your marketing strategy. But, we know you are so busy running your centers and posting on social media can be time-consuming and one more thing to add to your list.

If your day job isn’t marketing, you may not have spent time thinking about the importance of a brand or even what a good brand is. You have a million things on your plate and thinking about your pregnancy center’s brand probably isn’t one of them. However, if you aren’t proactive to create and protect your brand, you’ll have little to no control over how your organization is viewed in the community. Today we’ll walk through steps you can take today to improve your brand’s strength and appeal to create a stronger presence for your center in 2020!

If you run ads on Facebook, it’s likely you’ve encountered issues over the last several months. Earlier this year, Facebook started requiring people running advertisements on behalf of businesses to authorize their accounts before running ads on issues of national social or political importance.

In the early days of pregnancy center ministry, your window of opportunity to connect and provide options to your clients was at least a few weeks. You had time for your clients to schedule their appointments to talk through their options and your clients took more time to make their final decision regarding their pregnancies. Today, with technology and the advent of the abortion pill, your window of time is much less – maybe only a few days. Keep reading to find best ways to connect with her earlier in her pregnancy.

Facebook Messenger is the second most popular app ever with 1.4 billion regular users! Businesses and organizations are just starting to fully utilize this app to reach clients. Download this guide to find out how your pregnancy center can use Messenger marketing strategies to reach more abortion-minded women in your community.

Geofencing is a highly-targeted marketing tactic to help you reach more abortion-minded clients. In this guide, we explain what exactly geofencing is, why you should use it, and how it can help you serve more women in your community!

Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know about using hashtags to engage clients and attract donors!

Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk you through strategic marketing tactics you can use to let more people in these generations know about your services and that you’re there to support them!

Blogging can feel difficult-to-learn and time-consuming as you run your busy pregnancy center. But actually, blogging is one of the best things you can add to your marketing strategy to provide valuable information to clients and help more clients find your center. 

While every marketing tactic your center employs should engage abortion-minded women, some tactics specialize in giving them a final push to make an appointment. Incorporating tactics that focus on getting women to make appointments optimizes that number of women you are able to reach through all of your efforts. 

Search Engine Optimization is necessary to ensure abortion-minded women can find your website using search engines like Google. We perform SEO audits for any center that wants to evaluate their website’s current performance. 

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.