The New Google Ads Policy: Your Center’s Next Steps

Did you know that Google changed its policies around using keywords related to abortions? If you didn’t, you may be at risk of not being able to run advertisements on Google. This week we will cover what the policy change covers and how to set your business up for success under the new regulations.

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Differentiating Client and Donor Marketing

Are you adjusting your marketing strategies for donors and potential clients? If you’re not, you might be unintentionally causing women in need to look elsewhere for help. This week we cover why you need different strategies to reach donors and clients and the branding differences you should make between the two.

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An Overview of Facebook Advertising

Are you currently advertising on Facebook? Or, have you thought about it, but you haven’t quite dipped your toes in the water to try it? Whether it’s to promote your services or share about an upcoming event, you know that friends of your center use Facebook and it can be an effective way to advertise. But, do you know the best ways to do this?

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Communicating Through Scripting

You answer the phone and a desperate voice on the other end of the line is seeking abortion services from your center. They ask about how much they are and how soon they can come in. You carefully navigate this conversation, hopeful to quickly connect and build trust while providing truthful information that results in an appointment scheduled, not silence and a hang-up from a frustrated caller on the other end of the line.

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A Guide to Rebranding – Part 2

What are the indications that it’s time for a rebrand for your center? The rebranding process is a big undertaking, but it is necessary to continue effectively reaching and appealing to abortion-minded women. In Part I of this guide, we broke down the signs that your center needs a rebrand and offered a guide of how to successfully rebrand. Now, in Part II, we will go into deeper detail on the elements of a rebrand, including renaming, logo design, color palettes, fonts, and website updating.

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A Guide to Rebranding – Part 1

How do you know when to rebrand? Rebranding is a big undertaking, but necessary in order to effectively reach your audience. In this guide, we will break down what elements go into a rebrand, how to tell if you need to rebrand, and how to do so successfully.

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How Snapchat can Help You Reach Teens During Prom Season

With prom season coming up, many centers are wondering how they can reach high school students who find themselves pregnant a few weeks afterwards. According to Psychology Today, in a study that surveyed nearly 13,000 high school students nationwide, 14 percent of girls said they had sex on prom night. Over half of those surveyed reported alcohol consumption, which can lead to lowered inhibitions and increased chance of sexual assault. All
of this indicates that there are girls who will need your center’s help and guidance following prom night.

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How to Optimize for Voice Search

Have you used voice search lately? Abortion-minded women around you, especially those who are younger, probably have. If you aren’t an early adopter of this growing trend, chances are that you’ll be joining in soon. Similar to the way Google cornered the search engine market with such overwhelming force that the brand is now synonymous with searching for something online (there’s a reason no one says, “Yahoo it” or “Bing it”). Likewise, voice search will soon become popular enough that it’s the standard. It will not be referred to as voice search. It will simply be called search.

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Why Directory Listings Matter

Google is the number one most used search engine in the world. Since its usage is so prevalent, it makes sense that abortion-minded women who are searching for unexpected pregnancy help will do so on Google. It is so important that you properly optimize your pregnancy center through various popular directories so that they will rank high in Google searches. This will increase web traffic to your site and foot traffic to your center.

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