Client Strategy

According to Google research, over a billion people collectively watch more than six billion hours of YouTube video each month. With this many people spending this much time on YouTube, it’s easy to understand why the video-sharing platform has become an increasingly popular destination for advertising. Does that mean it’s the right place to reach more abortion-minded women?

From national events and awareness weeks to social media holidays, there are numerous opportunities for you to join in on the pro-life conversation on the donor side, as well as interact with many potentially abortion-minded women throughout 2019. You don’t want to miss a single day! Download our 2019 Marketing Calendar for Pregnancy Centers to amplify your efforts this year.

Instagram is an amazing platform for reaching women within pregnancy centers’ demographic. According to Instagram, users under the age of 25 spend an average of 32 minutes each day scrolling, while those 25 and older spend just over 24 minutes per day on the app. Your target demographic goes to Instagram constantly, and you can reach them more effectively by utilizing what you should do and avoiding what you shouldn’t.

As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they matter, and how students are lead to call or schedule an appointment with your center because of them.

Google My Business (GMB) is a tool that has only become more effective over time. It’s especially useful for location-based organizations like PHCs. In this guide, we’ll discuss why optimizing your center’s GMB matters and how to do it.

Paid Search is an excellent tool for PHCs to reach more abortion-minded women – but it isn’t effective if you don’t know how to set up a campaign. In this step-by-step guide, we’ll show you exactly how to set up a Paid Search campaign so that you can take advantage of Google Ads for your PHC.

Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more abortion-minded women.

Google Grants offer $10,000 a month to nonprofit organizations to promote their services, which makes them potentially valuable to PHCs across the country and around the
world. Here is a guide to help you navigate the pros and cons of a PPC Google Grant.

Google is currently the number 1 review site, by far outranking other sites like Facebook and Yelp. And, 64 percent of people agree that they are likely to check reviews on Google before visiting a location. This tells us that people highly value previous experiences had, and they trust Google to let them know about those experiences. In this guide, we’ll discuss why these reviews matter so much, how to respond to the reviews you have, and how to get more clients to write reviews to build up your center’s reputation.

Recently, many pro-life organizations have vocalized concerns that their advertisements are being pulled by Facebook as a form of censorship. We went a little deeper to learn what could cause ads to be disapproved or removed from Facebook.

Instagram Stories, unveiled in 2016, now has double the number of Snapchat active users. That’s right, 400 million people are active on Instagram Stories around the world. Choose Life Marketing is excited to now offer Instagram Stories as a service for your PHC, and in this guide, we’ll discuss how Instagram Stories can help you reach more potential abortion-minded women.

2018 was a year of immense growth and change for us. Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Here are the biggest things 2018 taught us about pregnancy center marketing.