Client Strategy

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses has caused great concern as many businesses also move to remote-only work for their employees.

For pregnancy centers all over the country, this change has caused uncertainty and raised a lot of questions about how to continue operations. We know many of you want to stay open, but you are concerned about safety for your staff, volunteers and clients. Many directors have had to make difficult decisions about postponing or canceling fundraising events, which raises real concerns about how to make up for budget losses. (Next week, our email will be full of tips on how to stay funded during a crisis.)

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? 

You should, and you can.

Are you concerned about an event you have in the next several weeks? Are you wondering what you can do to prevent the spread of the virus at your pregnancy center? Or, are you thinking about closing your center temporarily? If so, Choose Life Marketing is here to help. This FREE guide includes tips you can use to run a virtual office, demonstrates how to host virtual events and offers tools that help you appeal to your donors as you anticipate unexpected costs during this season of uncertainty.

You’ve probably heard of the “Expose Fake Clinics” groups. These activists from all over the country engage in targeting pregnancy resource centers,  launching digital campaigns against them that spread false information about the center. They typically enlist the help of their followers to post fake reviews on Google, Facebook, and Yelp to try to call into question the legitimacy of the pregnancy center. They will claim your center is a “fake clinic” because it doesn’t provide abortions.

In this guide, we explain what you can do to prepare for an attack like this and what you can do if you are targeted.

As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice.

We want them to find life-affirming options and support through your center.

One of the most basic and effective ways to help women find your center is by setting up and optimizing a Google My Business profile. Never heard of Google My Business? That’s okay. We’ll walk you through what it is, how it will help you reach more abortion-minded women, and how to get it set up today.

Posting to your social media accounts is an important part of your marketing strategy. But, we know you are so busy running your centers and posting on social media can be time-consuming and one more thing to add to your list.

If your day job isn’t marketing, you may not have spent time thinking about the importance of a brand or even what a good brand is. You have a million things on your plate and thinking about your pregnancy center’s brand probably isn’t one of them. However, if you aren’t proactive to create and protect your brand, you’ll have little to no control over how your organization is viewed in the community. Today we’ll walk through steps you can take today to improve your brand’s strength and appeal to create a stronger presence for your center in 2020!

If you run ads on Facebook, it’s likely you’ve encountered issues over the last several months. Earlier this year, Facebook started requiring people running advertisements on behalf of businesses to authorize their accounts before running ads on issues of national social or political importance.

In the early days of pregnancy center ministry, your window of opportunity to connect and provide options to your clients was at least a few weeks. You had time for your clients to schedule their appointments to talk through their options and your clients took more time to make their final decision regarding their pregnancies. Today, with technology and the advent of the abortion pill, your window of time is much less – maybe only a few days. Keep reading to find best ways to connect with her earlier in her pregnancy.

Facebook Messenger is the second most popular app ever with 1.4 billion regular users! Businesses and organizations are just starting to fully utilize this app to reach clients. Download this guide to find out how your pregnancy center can use Messenger marketing strategies to reach more abortion-minded women in your community.

Geofencing is a highly-targeted marketing tactic to help you reach more abortion-minded clients. In this guide, we explain what exactly geofencing is, why you should use it, and how it can help you serve more women in your community!

Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know about using hashtags to engage clients and attract donors!

Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk you through strategic marketing tactics you can use to let more people in these generations know about your services and that you’re there to support them!