Client Strategy

It’s easier, now more than ever, to buy the abortion pill online. The FDA recently announced a policy change due to Covid that allows women using telemedicine to order abortion pills through the mail instead of being required to visit a doctor’s office or clinic. This policy change is so dangerous to women’s health, as more women are taking the abortion pill without any supervision or understanding of the risks.

How do pregnancy centers reach the abortion-minded woman before these abortion pill providers do? It’s time to create a plan of action for reaching abortion-minded women so you can truly support them in their time of need. Through marketing strategies like SEO and PPC, you can rank on top of Google and reach women before abortion providers do.

With abortion minded women searching for answers online every day, search engine optimization (SEO) is necessary for an effective marketing strategy . Stand out among your competition – your local abortion clinic – and connect with the abortion-minded woman by using SEO the right way.

From blogging to optimization, a great SEO strategy helps you rank on top of Google. The more strategy you put into SEO, the better chance women have coming to your website and ultimately coming into your center.

This week, check out our FREE guide on 3 ways to easily improve your SEO today!

Pregnancy centers often find themselves caught in the middle of effectively reaching abortion-minded women and helping their board and donors understand the marketing strategy they are using. The different tactics and messaging for each group vary significantly, possibly leading to donor and board confusion, and even objection.

However, reaching abortion-minded women requires powerful marketing strategy and messaging to improve your center’s awareness, gain trust, and increase center traffic. Marketing maximizes your center’s community impact.

This week, check out our FREE guide on talking to donors and board members about the importance of marketing efforts to gain the support your center needs.

With a clear and strategic plan, blogging can help capture the attention of the abortion-minded woman and bring her clarity and answers. Consistent engagement is necessary for a woman to go from simply reading your content to reaching out for help and potentially using your services.

What you blog about matters. In this FREE guide, learn about how keyword research goes hand in hand with blog topics, relevant topics, and how to speak to your board & donors about blog topics about why you write about the topics that you cover.

While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors.

How is your center doing?

This week, we put together a list of questions and a checklist to go through every aspect of your pregnancy center’s marketing. Download it for free today!

Are you not showing up on Google but feel like you have great content? Playing by Google’s rules and making minor adjustments to your content could bring you to the forefront of this search engine.

The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. There is a way to thrive on Google without compromising who you are and what you offer. It may just look a little different than you expected.

Download our FREE guide to learn how to tweak your content, learn SEO best practices, and stay in the game!

Who is your competition? Planned Parenthood, another abortion clinic, or even another center nearby?

Understanding the strengths and weaknesses of your competition will help inform and refine your marketing strategy to better attract and serve abortion-minded women in your area. Knowing your competition will give your center the competitive edge against your local abortion providers and provide collaborative opportunities with other local centers so you can move forward confidently and effectively.

Download our FREE guide to learn how to research your competition, and take steps to refine and improve your center’s marketing strategy.

Social media has continued to evolve since its widespread adoption in the early 2000’s. But between Coronavirus isolation, the election, and the rise in social justice issues, social media has evolved more rapidly than ever before. With shutdowns and lack of in-person contact, social media has offered a way to continue community.

Pregnancy centers marketing on social media must stay ahead of the game, participating in social media trends to effectively reach and engage with clients and donors. Check out our FREE guide on the top social media trends pregnancy centers need to know for 2021.

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much.

As you embrace 2021 for all it will bring, we want to introduce you new approaches to most effectively reach abortion-minded woman. Last year changed all of us, and to reach her, there are some important things you need to know.

Download our FREE guide and learn fresh ways to reach the abortion-minded woman in 2021.

Social Media is a proven marketing powerhouse for pregnancy centers across the country. From connecting to donors to engaging with abortion-minded women, social media plays an important role in your marketing strategy.

One way to expand your social media reach and boost engagement is to leverage special days, national events, and holidays. Download our FREE 2021 Marketing Calendar today for a reference guide to dates you won’t want to miss.

We are so grateful for your pregnancy center and the life-saving work that you do. Please enjoy these free social media posts for your client social media accounts on Christmas and New Year’s. We are looking forward to serving you in 2021!

 It’s hard to believe we just have a couple of weeks left of 2020. As we look back on this crazy year, we notice a lot of takeaways for pregnancy centers and others in the pro-life movement. As online searches for abortions increase, marketing trends change and Big Tech algorithms threaten to censor various kinds of content, it’s important to have your game plan for the new year.

In this FREE download, we share our top marketing tips from 2020 and our projections for the new year.