Websites are today’s modern business cards. How they look and function can play a direct role in donations and number of appointments scheduled. Your website’s first impression could either go a long way, the wrong way, or somewhere in between. A few simple improvements can make a meaningful difference. Check out our free guide for … Continued
As you plan for 2023, read our free guide covering the top marketing trends for pregnancy centers. These marketing trends relate to the current landscape and will provide insight as you decide your marketing budget allocation and your 2023 strategy.
Big Tech has kept us guessing this year! Between Google limiting pregnancy centers’ visibility in abortion searches and Facebook removing certain targeting details, we have certainly been on our toes. In this week’s FREE guide, How to Diversify Your Marketing Plan, you’ll learn how you can take steps now to make sure your eggs aren’t … Continued
Every pregnancy center needs an up-to-date, professional website to build credibility with clients and compete with local abortion providers. It should load quickly, be easy to navigate, and lead visitors to your appointment page. Your goal? To attract clients instead of deter them. Download this FREE guide that addresses the importance of websites, including industry … Continued
Your website can offer help and hope around the clock to abortion-minded women in your community, even after hours and on the weekends. Or it can turn away the very women you’re trying to reach because of pages that take too long to load, photos that don’t resonate, and content that’s geared towards donors and … Continued
With abortion-minded women searching for answers online every day, search engine optimization (SEO) is necessary for an effective marketing strategy. Stand out among your competition – your local abortion clinic – and connect with the abortion-minded woman by using SEO the right way. From blogging to optimization, a great SEO strategy helps you rank on … Continued
While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. How is your center doing? This week, … Continued
She thinks she needs an abortion. You have the opportunity to offer a better solution. To reach abortion-minded women in 2020, your website must be optimized with the right keywords and components to show up in her search results. Search engine optimization can strike fear in your heart because you have heard it is important … Continued
It’s easy to create your website, happily sign off on all of the content, and then never think about it again. But that isn’t a good long-term strategy if your goal is to reach abortion-minded and abortion-determined women in your community. Test your knowledge of effective websites by taking this quiz and then keep reading … Continued
For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search … Continued
If you’re working from home and wondering how you can continue your marketing endeavors, we have a handy checklist you can use! Think of this time at home as a perfect opportunity to do some spring cleaning for your pregnancy center marketing and communications. In this guide, we cover some quick and simple things you … Continued
While every marketing tactic your center employs should engage abortion-minded women, some tactics specialize in giving them a final push to make an appointment. Incorporating tactics that focus on getting women to make appointments optimizes that number of women you are able to reach through all of your efforts.