Critical to Your Mission: A Professional Website

Every pregnancy center needs an up-to-date, professional website to build credibility with clients and compete with local abortion providers. It should load quickly, be easy to navigate, and lead visitors to your appointment page. Your goal? To attract clients instead of deter them. Download this FREE guide that addresses the importance of websites, including industry … Continued

5 Ways to Improve Your Client Website

Your website can offer help and hope around the clock to abortion-minded women in your community, even after hours and on the weekends. Or it can turn away the very women you’re trying to reach because of pages that take too long to load, photos that don’t resonate, and content that’s geared towards donors and … Continued

Reach More Women With a Better SEO Strategy

Reach More Women With a Better SEO Strategy

With abortion-minded women searching for answers online every day, search engine optimization (SEO) is necessary for an effective marketing strategy. Stand out among your competition – your local abortion clinic – and connect with the abortion-minded woman by using SEO the right way. From blogging to optimization, a great SEO strategy helps you rank on … Continued

Marketing Checklist: How Does Your Center Measure Up?

Marketing Checklist: How Does Your Center Measure Up?

While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. How is your center doing? This week, … Continued

Why You Need  SEO

Why You Need SEO

She thinks she needs an abortion. You have the opportunity to offer a better solution. To reach abortion-minded women in 2020, your website must be optimized with the right keywords and components to show up in her search results. Search engine optimization can strike fear in your heart because you have heard it is important … Continued

Who’s Ready for a Pop Quiz?

Who’s Ready for a Pop Quiz?

It’s easy to create your website, happily sign off on all of the content, and then never think about it again. But that isn’t a good long-term strategy if your goal is to reach abortion-minded and abortion-determined women in your community. Test your knowledge of effective websites by taking this quiz and then keep reading … Continued

What is the Google Knowledge Vault?

What is the Google Knowledge Vault?

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search … Continued

How to do Marketing for Your Pregnancy Center from Home

How to do Marketing for Your Pregnancy Center from Home

If you’re working from home and wondering how you can continue your marketing endeavors, we have a handy checklist you can use! Think of this time at home as a perfect opportunity to do some spring cleaning for your pregnancy center marketing and communications. In this guide, we cover some quick and simple things you … Continued

Effective Tactics to Help Your Center See More Abortion-Minded Women

While every marketing tactic your center employs should engage abortion-minded women, some tactics specialize in giving them a final push to make an appointment. Incorporating tactics that focus on getting women to make appointments optimizes that number of women you are able to reach through all of your efforts. 

How to Optimize for Voice Search

Have you used voice search lately? Abortion-minded women around you, especially those who are younger, probably have. If you aren’t an early adopter of this growing trend, chances are that you’ll be joining in soon. Similar to the way Google cornered the search engine market with such overwhelming force that the brand is now synonymous … Continued

Why Directory Listings Matter

Google is the number one most used search engine in the world. Since its usage is so prevalent, it makes sense that abortion-minded women who are searching for unexpected pregnancy help will do so on Google. It is so important that you properly optimize your pregnancy center through various popular directories so that they will … Continued