What is the Google Knowledge Vault?

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search results smarter and more accurate to what people are searching for online, helping them find the information they need more efficiently.

As of 2014, the Knowledge Vault had pulled in 1.6 billion facts. Of those, 271 million were rated as “confident facts,” meaning a more than 90 percent chance of being true. It predicts this by cross-referencing new facts with what it already knows.

As you read through this, you may have concerns about privacy or how a company like Google can decide truths within the knowledge they compile. The big takeaway today is that the Google Knowledge Vault can impact your pregnancy center in three primary ways. First, it will impact your Google rankings which determines if women will see your site or not. Second, it will impact a person’s experience while on your site. And finally, it will impact whether or not someone seeking information about your services can trust the information on your site.

At the end of the day, reaching your clients with life-saving support and resources is your number one goal. In this free guide, we will help you understand how Google views information so you can maintain visibility as you keep your website ranked high in Google’s search results.

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How to do Marketing for Your Pregnancy Center from Home

If you’re working from home and wondering how you can continue your marketing endeavors, we have a handy checklist you can use! Think of this time at home as a perfect opportunity to do some spring cleaning for your pregnancy center marketing and communications.

In this guide, we cover some quick and simple things you can do to spruce up your online marketing, drive more traffic to your website, clean up your donor list and send more clients through your doors!

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An Overlooked but Highly-Valuable Way to Reach More Millennials and Gen Z Clients

Millennials and Gen Z live online and connected to their devices, but that’s not where they want to see advertisements. While many will still respond to ads and posts online, to truly reach these generations effectively, you’ll want to diversify your marketing to reach them in other places as well. In this guide, we’ll walk you through strategic marketing tactics you can use to let more people in these generations know about your services and that you’re there to support them!

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Marketing Terms Your Center Needs to Know: A Reference Guide

The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. We believe that it is important to understand these terms and how they impact your strategy to effectively craft a marketing plan.

We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding of your center’s marketing efforts.

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Back To School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get ready to go back to school, you can be preparing your marketing strategies to engage them and let them know who you are and that you are there for them. There are a variety of platforms and advertising options your center can use to connect with students in your area. Together these platforms can strengthen your reach and impact lives.

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Differentiating Client and Donor Marketing

Are you adjusting your marketing strategies for donors and potential clients? If you’re not, you might be unintentionally causing women in need to look elsewhere for help. This week we cover why you need different strategies to reach donors and clients and the branding differences you should make between the two.

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A Guide to Rebranding – Part 2

What are the indications that it’s time for a rebrand for your center? The rebranding process is a big undertaking, but it is necessary to continue effectively reaching and appealing to abortion-minded women. In Part I of this guide, we broke down the signs that your center needs a rebrand and offered a guide of how to successfully rebrand. Now, in Part II, we will go into deeper detail on the elements of a rebrand, including renaming, logo design, color palettes, fonts, and website updating.

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A Guide to Rebranding – Part 1

How do you know when to rebrand? Rebranding is a big undertaking, but necessary in order to effectively reach your audience. In this guide, we will break down what elements go into a rebrand, how to tell if you need to rebrand, and how to do so successfully.

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How to Optimize for Voice Search

Have you used voice search lately? Abortion-minded women around you, especially those who are younger, probably have. If you aren’t an early adopter of this growing trend, chances are that you’ll be joining in soon. Similar to the way Google cornered the search engine market with such overwhelming force that the brand is now synonymous with searching for something online (there’s a reason no one says, “Yahoo it” or “Bing it”). Likewise, voice search will soon become popular enough that it’s the standard. It will not be referred to as voice search. It will simply be called search.

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Why Directory Listings Matter

Google is the number one most used search engine in the world. Since its usage is so prevalent, it makes sense that abortion-minded women who are searching for unexpected pregnancy help will do so on Google. It is so important that you properly optimize your pregnancy center through various popular directories so that they will rank high in Google searches. This will increase web traffic to your site and foot traffic to your center.

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