Every board is composed of unique members. Some may be resistant to change, while others are ready to take exciting risks. One member might be very analytical and has to see the numbers, while another is only swayed by heartfelt stories. Regardless of who is on your board right now, you CAN successfully cast your … Continued
We all understand the power of a first impression. It’s impossible to recreate a first impression and challenging to overcome a really bad one. That’s why your name, branding, and online presence are so important to consider as you work to strategically reach abortion-minded women. Your center name and a cohesive branding strategy that attracts … Continued
Talking to your board about a rebrand can be challenging. After all, you could be proposing a name change that’s been around since the eighties. It was likely a name choice made in prayer by those who first cast the vision for your center. There could be tons of time and resources invested in this … Continued
In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to … Continued