The Unplanned Movie: A Story of Abortion and Redemption

The Unplanned Movie: A Story of Abortion and Redemption

As I watched Unplanned, I was drawn into the story of Abby Johnson as she rose from an eager college student volunteer to a leader of Planned Parenthood in Bryan, TX. Based on her book, the movie walks through Abby’s early career – from her volunteering to client counselor and eventually Director. Interwoven is the… Read More

Donor Email Campaigns for Fundraisers & Events

Donor Email Campaigns for Fundraisers & Events

Email marketing is effective, and for PHC donor email campaigns, it’s essential. It allows you to personally reach out to potential donors, explain who you are, what you’re doing, and why they should get involved. But with so many emails being sent each and every day, how can you make sure yours are noticed? A… Read More

How to Utilize Facebook for March for Life

How to Utilize Facebook for March for Life

March for Life is a nationally recognized event and protest for the right to life of all humans. If you’re interested in creating your own March for Life event, outlined below is how to promote messaging and the basics of leveraging Facebook advertising for the event. We also recommend bookmarking this page so you can… Read More

9 Things We Learned About Pro-Life Marketing In 2017

9 Things We Learned About Pro-Life Marketing In 2017

The digital realm is constantly changing, but with constant change comes many learning opportunities and experiences – especially for the pro-life movement. Below we’ve outlined the top 9 things we learned about pro-life marketing in 2017. 1. How to combat Expose Fake Clinics Week In the event of Expose Fake Clinics Week (or any emergency crisis),… Read More

2018 Marketing Calendar for Pregnancy Centers

2018 Marketing Calendar for Pregnancy Centers

What better way to plan for 2018 than your very own marketing calendar? The new year is fast-approaching and now is the time to plan your marketing efforts for next year.  From donor events and awareness weeks to social media holidays, there are numerous opportunities for you to promote your center in the coming year…. Read More

Top 5 Pregnancy Resource Center Marketing Myths

Top 5 Pregnancy Resource Center Marketing Myths

Navigating the World Wide Web is not an easy task. With an ever-changing digital landscape and endless flow of conversation, it’s easy to be steered in the wrong direction. That’s why the experts at Choose Life Marketing are here to show you the way. Today, we debunk five common myths that can harm your digital… Read More

Hope, Faith and Love: Heartbeat 2017

Hope, Faith and Love: Heartbeat 2017

I looked at the familiar skyline of Chicago and, all of a sudden, started to name the different landmarks.  Years ago, I saw this city as a place where the “big leagues” worked and played that had nothing to do with me.  I peered in from the outside, not wishing to be a part of… Read More

The Journey of Choose Life Marketing: A Message From Our President

The Journey of Choose Life Marketing: A Message From Our President

Pregnancy Help Centers make a significant difference in the lives of women facing unplanned pregnancies by providing them with options, hope and support. Choose Life Marketing was created to help further this mission by developing and offering a set of online marketing standards in order to reach and connect these women with Pregnancy Help Centers…. Read More