Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you! In this… Read More
Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses has caused great concern as many businesses also move to remote-only work for… Read More
As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? You should, and you can. Are you concerned… Read More
As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Read More
Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the… Read More
In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to… Read More
What is a brand? A brand is how you are known. We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the… Read More
Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support. A capital campaign is a focused effort to raise… Read More
Why invest in mobile advertising? Mobile advertising is a great opportunity because your advertising dollars are invested where people are spending the most time – on their phones. Americans spend an average of five hours every day on their phones. If you think about this in terms of those hours being a part of the… Read More
Today, there are so many options for marketing and advertising. And because that world is always changing, it’s important to stay on top of the latest trends. One trend that may surprise you is this: Gen Z (and some younger Millennials) is really starting to pay attention to non-digital advertising. For a generation that… Read More
Email marketing is effective, and for PHC donor email campaigns, it’s essential. It allows you to personally reach out to potential donors, explain who you are, what you’re doing, and why they should get involved. But with so many emails being sent each and every day, how can you make sure yours are noticed? A… Read More
If you’ve scrolled through Facebook lately on desktop or mobile, you’ve probably noticed the variety in Facebook ads that popped up. Facebook advertising has become very sophisticated, and it’s important to know the various ad types and how they can help meet your PHC’s goals. Here, we’ll go over the different Facebook ads, how they… Read More
