Marketing Checklist: How Does Your Center Measure Up?

Marketing Checklist: How Does Your Center Measure Up?

Pregnancy centers offer top-quality care and support for women all over the United States, but sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women or concerns over costs, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. In this FREE… Read More

Top Three Tips for Your Fall Marketing Campaigns

Top Three Tips for Your Fall Marketing Campaigns

How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most… Read More

Hitting REFRESH on Your Social Media to Reach Abortion-Minded Women

Hitting REFRESH on Your Social Media to Reach Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility. However, If you haven’t changed your… Read More

Answering Your Top 10 Questions

Answering Your Top 10 Questions

Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you!   In this… Read More

Best Marketing Tactics During the Coronavirus Pandemic

Best Marketing Tactics During the Coronavirus Pandemic

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses and the use of face shield with glasses has caused great concern as… Read More

How to Save Lives As a Virtual PRC

How to Save Lives As a Virtual PRC

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic?    You should, and you can.   Are you concerned… Read More

Google My Business

Google My Business

As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Read More

Why You Need a Marketing Plan

Why You Need a Marketing Plan

In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to… Read More

New Year, New You: Why Your Brand Matters

New Year, New You: Why Your Brand Matters

What is a brand?   A brand is how you are known.    We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the… Read More

Capital Campaigns

Capital Campaigns

Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support.    A capital campaign is a focused effort to raise… Read More

All About Geofencing

All About Geofencing

Why invest in mobile advertising? Mobile advertising is a great opportunity because your advertising dollars are invested where people are spending the most time – on their phones. Americans spend an average of five hours every day on their phones. If you think about this in terms of those hours being a part of the… Read More

Marketing Tactics for Millennials & Gen Z

Marketing Tactics for Millennials & Gen Z

  Today, there are so many options for marketing and advertising. And because that world is always changing, it’s important to stay on top of the latest trends.   One trend that may surprise you is this: Gen Z (and some younger Millennials) is really starting to pay attention to non-digital advertising. For a generation… Read More

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