A Guide to Knowing the Competition

A Guide to Knowing the Competition

Whether your pregnancy center’s competitors are Planned Parenthood, another abortion clinic, or a center nearby, understanding them inside and out will help improve your marketing strategy, providing key insights so you can attract more abortion- minded women and better serve them. The strategic purpose of knowing your competition lies in identifying your center’s competitive advantages,… Read More about A Guide to Knowing the Competition

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

For many of us, 2020 changed fundamentally how we operated on a day-to-day basis. Masks became part of our everyday wardrobe, parents juggled the challenges of both working and overseeing their kids’ schooling at home, and many people lived online as we were connected to the internet more than ever before. The abortion-minded woman is… Read More about New Year, New Her: Reaching the Abortion-Minded Woman in 2021

Hitting REFRESH on Your Social Media to Reach Abortion-Minded Women

Hitting REFRESH on Your Social Media to Reach Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility. However, If you haven’t changed your… Read More about Hitting REFRESH on Your Social Media to Reach Abortion-Minded Women

Donor vs. Client Sites

Donor vs. Client Sites

Why Should I Have Two?  If you’ve been in pregnancy center work for long enough, you know it is uniquely a world of its own. The level of controversy surrounding your work makes it different from most other nonprofits and ministries.    While most nonprofits garner the support of a large demographic of people and… Read More about Donor vs. Client Sites

Combating Plan C

Combating Plan C

Plan C is considered the final step in a long line of choices. It follows the shock and fear a client feels when she discovers she is pregnant. It skips over the Plan B pill. Removes the need for an appointment at an abortion clinic. And provides a way for a woman to order an… Read More about Combating Plan C

Why You Need a Marketing Plan

Why You Need a Marketing Plan

In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to… Read More about Why You Need a Marketing Plan

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