The Why Behind Social Media, and Best Practices

The Why Behind Social Media, and Best Practices

Social media matters when it comes to improving your online visibility, community awareness, and reputation. Every pregnancy center or clinic should have client social media accounts on Instagram and Facebook and post regularly to them. Why Does Social Media Matter? Before we talk about how to get started on social media, here are just five … Continued

A Pregnancy Center’s Guide to Gen Z

A Pregnancy Center’s Guide to Gen Z

Getting to know Gen Z just got easier with this pregnancy center’s guide to Gen Z! We’ll walk you through what pregnancy centers need to know about Gen Z in order to provide content that resonates with them. Remember, even when we personally dislike or disagree with Gen Z’s preferences, we must adapt and meet … Continued

A Guide to Knowing the Competition

A Guide to Knowing the Competition

Whether your pregnancy center’s competitors are Planned Parenthood, another abortion clinic, or a center nearby, understanding them inside and out will help improve your marketing strategy, providing key insights so you can attract more abortion- minded women and better serve them. The strategic purpose of knowing your competition lies in identifying your center’s competitive advantages, … Continued

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

For many of us, 2020 changed fundamentally how we operated on a day-to-day basis. Masks became part of our everyday wardrobe, parents juggled the challenges of both working and overseeing their kids’ schooling at home, and many people lived online as we were connected to the internet more than ever before. The abortion-minded woman is … Continued

Hitting REFRESH on Your Social Media to Reach Abortion-Minded Women

Hitting REFRESH on Your Social Media to Reach Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility. However, If you haven’t changed your … Continued

Donor vs. Client Sites

Donor vs. Client Sites

Why Should I Have Two?  If you’ve been in pregnancy center work for long enough, you know it is uniquely a world of its own. The level of controversy surrounding your work makes it different from most other nonprofits and ministries.    While most nonprofits garner the support of a large demographic of people and … Continued

Best Marketing Tactics During the Coronavirus Pandemic

Best Marketing Tactics During the Coronavirus Pandemic

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses and the use of face shield with glasses has caused great concern as … Continued

How to Save Lives As a Virtual PRC

How to Save Lives As a Virtual PRC

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic?    You should, and you can.   Are you concerned … Continued

Combating Plan C

Combating Plan C

Plan C is considered the final step in a long line of choices. It follows the shock and fear a client feels when she discovers she is pregnant. It skips over the Plan B pill. Removes the need for an appointment at an abortion clinic. And provides a way for a woman to order an … Continued

Why You Need a Marketing Plan

Why You Need a Marketing Plan

In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to … Continued

New Year, New You: Why Your Brand Matters

New Year, New You: Why Your Brand Matters

What is a brand?   A brand is how you are known.    We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the … Continued

Reaching Women Early In Pregnancy

Reaching Women Early In Pregnancy

In the early days of pregnancy center ministry, your window of opportunity to connect and provide options to your clients was at least a few weeks. You had time for your clients to schedule their appointments to talk through their options and your clients took more time to make their final decision regarding their pregnancies. … Continued