Donor vs. Client Sites

Donor vs. Client Sites

Why Should I Have Two?    If you’ve been in pregnancy center work for long enough, you know it is uniquely a world of its own. The level of controversy surrounding your work makes it different from most other nonprofits and ministries.    While most nonprofits garner the support of a large demographic of people… Read More

Best Marketing Tactics During the Coronavirus Pandemic

Best Marketing Tactics During the Coronavirus Pandemic

Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses has caused great concern as many businesses also move to remote-only work for… Read More

How to Save Lives As a Virtual PRC

How to Save Lives As a Virtual PRC

As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic?    You should, and you can.   Are you concerned… Read More

Combating Plan C

Combating Plan C

Plan C is considered the final step in a long line of choices. It follows the shock and fear a client feels when she discovers she is pregnant. It skips over the Plan B pill. Removes the need for an appointment at an abortion clinic. And provides a way for a woman to order an… Read More

Why You Need a Marketing Plan

Why You Need a Marketing Plan

In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to… Read More

New Year, New You: Why Your Brand Matters

New Year, New You: Why Your Brand Matters

What is a brand?   A brand is how you are known.    We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the… Read More

Reaching Women Early In Pregnancy

Reaching Women Early In Pregnancy

In the early days of pregnancy center ministry, your window of opportunity to connect and provide options to your clients was at least a few weeks. You had time for your clients to schedule their appointments to talk through their options and your clients took more time to make their final decision regarding their pregnancies…. Read More

Marketing Tactics for Millennials & Gen Z

Marketing Tactics for Millennials & Gen Z

Today, there are so many options for marketing and advertising. And because that world is always changing, it’s important to stay on top of the latest trends.   One trend that may surprise you is this: Gen Z (and some younger Millennials) is really starting to pay attention to non-digital advertising. For a generation that… Read More

Why Your Pregnancy Center Should Have a Blog

Why Your Pregnancy Center Should Have a Blog

Nobody wants to be the best kept secret! Have you ever been out in the community sharing about your pregnancy center and someone says: “I never knew you were here”? You may offer the best services in town, but people need to know that you exist.  A blog is one of the most cost-effective and… Read More

Effective Marketing Tactics for Reaching Abortion-Minded Women

Effective Marketing Tactics for Reaching Abortion-Minded Women

As a pregnancy center, your goal is to reach pregnant women facing unplanned pregnancies, directing them towards life-affirming options so they choose life for their babies instead of abortion. To do this, you need to reach them early in their unplanned pregnancy and provide them with the information and support they need so that they… Read More

Back to School: How Your Center Can Reach More Students

Back to School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get… Read More

How to Build Your Site Around a Content-First Strategy

How to Build Your Site Around a Content-First Strategy

Are you looking for ways to reach more women in need? One of the key ways to attract women to your center is to optimize your site for search engines. If you’re looking to create your first site or upgrade your center’s current website, you might want to consider a content-first strategy. It is the… Read More

Your Cart