Get Your PHC Back-to-School Ready

Get Your PHC Back-to-School Ready

As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they… Read More

Instagram Updates & Best Practices

Instagram Updates & Best Practices

Instagram is an excellent tool for the awareness stage: letting women in your area know you’re there for when they need you. In 2018, the platform has rolled out a number of new features, many of which can help PHCs connect and engage with more abortion-minded women. In this guide, we’ll discuss the new Instagram… Read More

How to Utilize Instagram Stories Ads for your PHC

How to Utilize Instagram Stories Ads for your PHC

Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their… Read More

4 Things PHCs Should Know About Facebook Targeting

4 Things PHCs Should Know About Facebook Targeting

What if there was a tool that could help you target women in your area who might need your help? With Facebook targeting through the Ads Manager tool, you can target potential abortion-minded women in your area . Choose Life Marketing is experienced in targeting abortion-minded women on Facebook and weaving that targeting into a full-fledges social… Read More

The Anatomy of an Instagram Post

The Anatomy of an Instagram Post

Young women tend to trust organizations that keep up with social trends and create strategies designed specifically for them. Recent studies show that Instagram is now the top social media platform among American teens, making the photo and video sharing tool a powerful way to reach young women. If you’re just beginning to use Instagram,… Read More

Why PPC Advertising Is Effective for Pregnancy Help Centers

Why PPC Advertising Is Effective for Pregnancy Help Centers

Q: When is the best time to advertise to someone? A: When they’re actively seeking your service! Abortion-determined women ask the Internet their questions. “Where’s the closest abortion clinic?”, “What are abortion risks?”, “How much does abortion cost?” Are you there to answer? Are you there to support these women and provide the information they… Read More

Why One-Size-Fits-All Marketing Is Not Effective for PHCs

Why One-Size-Fits-All Marketing Is Not Effective for PHCs

When it comes to reaching abortion-minded women on the Internet, it requires more than just your basic “Marketing 101” skills. We work together with Pregnancy Help Centers (PHCs) to develop and execute marketing strategies that are both cost-effective for their organization and effective in reaching the right audience. Many marketing agencies will assume that PHCs… Read More

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