Digital Marketing: How Do I Know If It’s Working?

Digital Marketing: How Do I Know If It’s Working?

At some point, we all ask this question about our marketing: Is it working?  According to SocialBoosting digital marketing involves investing time and money, and pregnancy centers want to ensure each dollar is being spent in the most impactful way possible. This FREE guide shares key indicators of success across a variety of digital marketing … Continued

Playing by Google’s Rules

Playing by Google’s Rules

Playing by Google’s rules is not an easy game to follow. Google has shaped today’s modern internet experience and has been the top search engine for years. It doesn’t look like that will change anytime soon. The ever-changing Google algorithms and protocols for marketers have created stricter requirements to stay at the top. Though this … Continued

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

For many of us, 2020 changed fundamentally how we operated on a day-to-day basis. Masks became part of our everyday wardrobe, parents juggled the challenges of both working and overseeing their kids’ schooling at home, and many people lived online as we were connected to the internet more than ever before. The abortion-minded woman is … Continued

Important Abortion Pill Updates & What They Mean for Your Center

You have likely been faced with the realities of the growing popularity of the abortion pill. It has been marketed to  women as a private, quick, easy fix to their situation – without consequence or sometimes even the need to share with anyone they are pregnant. Two pills and they can move on with their … Continued

Top Three Tips for Your Fall Marketing Campaigns

Top Three Tips for Your Fall Marketing Campaigns

How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most … Continued

10 Key Takeaways about Pregnancy Center Marketing from 2018

10 Key Takeaways about Pregnancy Center Marketing from 2018

Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued

Why PPC Advertising Is Effective for Pregnancy Help Centers

Why PPC Advertising Is Effective for Pregnancy Help Centers

Q: When is the best time to advertise to someone? A: When they’re actively seeking your service! Abortion-determined women ask the Internet their questions. “Where’s the closest abortion clinic?”, “What are abortion risks?”, “How much does abortion cost?” Are you there to answer? Are you there to support these women and provide the information they … Continued

Marketing to Abortion-Minded Women in Today’s Culture

Marketing to Abortion-Minded Women in Today’s Culture

In today’s culture, there are many avenues (both online and offline) that women can take when seeking answers to a problem. As a Pregnancy Help Center, you want to make sure that your center’s name is at the forefront of those avenues for pregnant women who might be looking for your services, or simply for … Continued

Reach More Women in Need with This Lifesaving Tool

Reach More Women in Need with This Lifesaving Tool

At Choose Life Marketing, we understand that effective communication plays a crucial role in reaching end goals, such as restoring the value and sanctity of human life. The Vitae Foundation already possesses unrivaled expertise in communicating with women who are dealing with unplanned pregnancy. That is why we are excited to introduce a tool that assists you … Continued