A Guide to Knowing the Competition

A Guide to Knowing the Competition

Whether your pregnancy center’s competitors are Planned Parenthood, another abortion clinic, or a center nearby, understanding them inside and out will help improve your marketing strategy, providing key insights so you can attract more abortion- minded women and better serve them. The strategic purpose of knowing your competition lies in identifying your center’s competitive advantages,… Read More

New Year, New You: Why Your Brand Matters

New Year, New You: Why Your Brand Matters

What is a brand?   A brand is how you are known.    We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the… Read More

Branding Your PHC’s Capital Campaign

Branding Your PHC’s Capital Campaign

For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is… Read More

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