With prom season coming up, many centers are wondering how they can reach high school students who find themselves pregnant a few weeks afterwards. According to Psychology Today, in a study that surveyed nearly 13,000 high school students nationwide, 14 percent of girls said they had sex on prom night. Over half of those surveyed … Continued
Have you used voice search lately? Abortion-minded women around you, especially those who are younger, probably have. If you aren’t an early adopter of this growing trend, chances are that you’ll be joining in soon. Similar to the way Google cornered the search engine market with such overwhelming force that the brand is now synonymous … Continued
Google is the number one most used search engine in the world. Since its usage is so prevalent, it makes sense that abortion-minded women who are searching for unexpected pregnancy help will do so on Google. It is so important that you properly optimize your pregnancy center through various popular directories so that they will … Continued
Reaching each audience with its appropriate message is a challenge that any organization faces, and for pregnancy centers, this can be even more difficult. Pregnancy centers seek to communicate with two very different demographics – clients and donors. Because the messaging for each audience is so distinctive, pregnancy centers must create separate websites in order … Continued
As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they … Continued
Google My Business (GMB) is a tool that has only become more effective over time. It’s especially useful for location-based organizations like PHCs. In this guide, we’ll discuss why optimizing your center’s GMB matters and how to do it.
Paid Search is an excellent tool for PHCs to reach more abortion-minded women – but it isn’t effective if you don’t know how to set up a campaign. In this step-by-step guide, we’ll show you exactly how to set up a Paid Search campaign so that you can take advantage of Google Ads for your … Continued
Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more … Continued
Google Grants offer $10,000 a month to nonprofit organizations to promote their services, which makes them potentially valuable to PHCs across the country and around the world. Here is a guide to help you navigate the pros and cons of a PPC Google Grant.
Google is currently the number 1 review site, by far outranking other sites like Facebook and Yelp. And, 64 percent of people agree that they are likely to check reviews on Google before visiting a location. This tells us that people highly value previous experiences had, and they trust Google to let them know about … Continued
Recently, many pro-life organizations have vocalized concerns that their advertisements are being pulled by Facebook as a form of censorship. We went a little deeper to learn what could cause ads to be disapproved or removed from Facebook.
2018 was a year of immense growth and change for us. Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Here are the biggest things 2018 taught us about pregnancy center marketing.