Facebook, Instagram, YouTube… every Silicon Valley social media giant has posed barriers for pregnancy centers. Whether it’s ad disclaimers, rejecting ads, or issuing violations for posts on abortion pill reversal, they have been a source of resistance for years. Yet social media platforms remain critical to the mission of reaching the abortion-minded woman. With the life issue heating up … Continued
Social media really does matter and can improve your online visibility, community awareness, and reputation. In this week’s FREE guide, we explain the “why” behind social media, best practices, and how to get started with your own social media accounts. We will address why social media matters, and how your center can take advantage of … Continued
Our first step in helping pregnancy centers reach more abortion-minded women and donors in the next year is providing you with our complimentary 2022 Marketing Calendar! This calendar features dates to highlight in your marketing communications with both clients and donors to increase your social media or email campaign relevance, engagement, and effectiveness. Remember, 80% … Continued
Have you ever felt like the best kept secret? Social media is your awareness builder. Many times it is the first glimpse women get into what your center is about and the services you offer. Every pregnancy center should be active on social media, as it’s an easy way to reach and interact with your … Continued
While pregnancy centers offer top-quality care and support for women all over the United States, sometimes marketing takes a backseat. It’s easy to let marketing slip in the hustle of serving women, but an effective strategy makes an enormous difference in attracting and engaging more clients and donors. How is your center doing? This week, … Continued
Social media has continued to evolve since its widespread adoption in the early 2000’s. But between Coronavirus isolation, the election, and the rise in social justice issues, social media has evolved more rapidly than ever before. With shutdowns and lack of in-person contact, social media has offered a way to continue community. Pregnancy centers marketing … Continued
You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much. As you embrace 2021 for all it will … Continued
Social Media is a proven marketing powerhouse for pregnancy centers across the country. From connecting to donors to engaging with abortion-minded women, social media plays an important role in your marketing strategy. One way to expand your social media reach and boost engagement is to leverage special days, national events, and holidays. Download our FREE … Continued
The Christmas season is right around the corner—a time of peace and joy as we celebrate the birth of our Savior! Many of you are beginning to roll out your year-end giving plans in efforts to reach donors and raise funds for the important work you do. Choose Life Marketing has created a powerful Christmas … Continued
In August 2020, Instagram announced the release of “Instagram Reels”—a new way for anyone to create and watch short 15-second multi-clip videos. Similar to TikTok, these short clips have quickly gained popularity with Instagram users. Download our free guide on how to use Instagram Reels in your marketing to help you reach more abortion-minded women.
Gen-Z and Millennials’ lives have become intertwined with social media. On average, the two generations spend over two and a half hours on social media each day—using it as a primary source of news, entertainment, and communication with friends. What’s the catch? Users may only spend 10 seconds looking at a post before scrolling. This … Continued
If you are looking for the best social channel to reach abortion-minded Gen Z women, Instagram is your clear winner. Gen Z is Instagram’s largest user base with 75% of the U.S. population aged 18-24 using the highly visual platform. To reach Gen Z, you need to meet them where they are and deliver highly … Continued