Utilizing Instagram to Reach Abortion-Minded Women

Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24 year olds and 57% of 25-29 year olds actively use Instagram.
Sound like your target audience? We thought so, too.
In this week’s guide, we will walk you through how best to utilize Instagram as a
marketing platform to reach the abortion-minded women in your community.

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Refreshing Your Social Media to Reach More Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility.

However, If you haven’t changed your strategy in the last few years (or even in the last year), it’s definitely time for a refresh! Platforms like Facebook and Instagram constantly change, and the people who visit those platforms change as well.

In this week’s guide, we look at common mistakes people make when posting to social media, and what you can do to correct those mistakes to maximize your effectiveness in reaching abortion-vulnerable women.

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Free Social Media Graphics for COVID-19

Part of Planned Parenthood’s influence in our culture is their marketing strategy. They post relevant content, establishing their organization as “experts” on the topic of women’s reproduction. We know this is a lie. But, do our marketing efforts measure up when it comes to reaching abortion-vulnerable women?

One way to reach more women and save more lives is by posting content that speaks to their concerns. That’s why our gift to you this week is a set of social media graphics to help answer your clients’ questions about pregnancy and COVID-19. Download these graphics for FREE today!

These graphics are designed to be used as question and answer posts, so you should upload the question and the answer at the same time. We recommend only posting one Q&A at a time, and you can post a different set every day in a week if you want to! We hope these help you engage further with your clients and potential clients!

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Your Complete Crash Course on Hashtags.

Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know about using hashtags to engage clients and attract donors!

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How Snapchat Can Get More Abortion-Minded Women Through Your Center’s Doors

Since its launch in 2011, Snapchat has increased in popularity among teens and young adults. As the app continued to develop from a messaging app to a social platform, it opened the opportunity for organizations to tap into Snapchat’s growing audience. This week’s guide covers Snapchat advertising and how it can help your center reach more abortion-minded women and move them to make appointments.

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Back To School: How Your Center Can Reach More Students

High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get ready to go back to school, you can be preparing your marketing strategies to engage them and let them know who you are and that you are there for them. There are a variety of platforms and advertising options your center can use to connect with students in your area. Together these platforms can strengthen your reach and impact lives.

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An Overview of Facebook Advertising

Are you currently advertising on Facebook? Or, have you thought about it, but you haven’t quite dipped your toes in the water to try it? Whether it’s to promote your services or share about an upcoming event, you know that friends of your center use Facebook and it can be an effective way to advertise. But, do you know the best ways to do this?

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