Reaching Gen Z: Creating Effective Instagram Posts

Reaching Gen Z: Creating Effective Instagram Posts

 If you are looking for the best social channel to reach abortion-minded Gen Z women, Instagram is your clear winner. Gen Z is Instagram’s largest user base with 75% of the U.S. population aged 18-24 using the highly visual platform. To reach Gen Z, you need to meet them where they are and deliver highly … Continued

5 Effective Tactics for Your Donor Social Media

5 Effective Tactics for Your Donor Social Media

We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other. In this guide, we will share about five tactics you can use for your donor social media platforms to increase … Continued

Top Three Tips for Your Fall Marketing Campaigns

Top Three Tips for Your Fall Marketing Campaigns

How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most … Continued

What You Should Know About Millennials

What You Should Know About Millennials

As we continue learning more about the various generations your pregnancy center markets to, we interviewed a variety of Millennials this week to learn how they feel about their generation, perceptions of their generation, how they respond to marketing tactics, and more. We were most struck by the contrast regarding how they view their generation … Continued

Utilizing Instagram to Reach Abortion-Minded Women

Utilizing Instagram to Reach Abortion-Minded Women

Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24 year olds and 57% of 25-29 year olds actively use Instagram. Sound like … Continued

Refreshing Your Social Media to Reach More Abortion-Minded Women

Refreshing Your Social Media to Reach More Abortion-Minded Women

To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility. However, If you haven’t changed your … Continued

Answers to Your Top 10 Questions About Reaching Abortion-Minded Women!

Answers to Your Top 10 Questions About Reaching Abortion-Minded Women!

Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you!

Free Social Media Graphics for COVID-19

Free Social Media Graphics for COVID-19

Part of Planned Parenthood’s influence in our culture is their marketing strategy. They post relevant content, establishing their organization as “experts” on the topic of women’s reproduction. We know this is a lie. But, do our marketing efforts measure up when it comes to reaching abortion-vulnerable women? One way to reach more women and save … Continued

Did You Know You Can Use Facebook Messenger to Promote Your Pregnancy Center?

Facebook Messenger is the second most popular app ever with 1.4 billion regular users! Businesses and organizations are just starting to fully utilize this app to reach clients. Download this guide to find out how your pregnancy center can use Messenger marketing strategies to reach more abortion-minded women in your community.

Your Complete Crash Course on Hashtags.

Hashtags entered the social media scene in 2007 as a way to label and organize content, but now people use them for just about everything. With all the hashtags and social media platforms to choose from, it can be difficult to know where to start. Download this guide to learn everything you need to know … Continued

Effective Tactics to Help Your Center See More Abortion-Minded Women

While every marketing tactic your center employs should engage abortion-minded women, some tactics specialize in giving them a final push to make an appointment. Incorporating tactics that focus on getting women to make appointments optimizes that number of women you are able to reach through all of your efforts.