If your pregnancy center is investing in digital marketing but still struggling to convert website visitors into appointment bookings, retargeting ads may be the missing piece in your strategy. In the upcoming year, retargeting will be absolutely essential for ensuring your center schedules appointments with women who have already interacted with you online. At Choose … Continued

Pregnancy centers have always existed to meet women where they are with empathy, compassion, and truth. But as communication habits evolve, so does the challenge. Fewer people make phone calls. Most expect instant responses. And for many women navigating unexpected pregnancies, the moment they finally reach out for help doesn’t always fall between 9 and … Continued

Gen Z has grown up asking questions out loud to their phones, smart speakers, and now to generative AI tools. Instead of typing into search bars, many are now simply asking ChatGPT, Gemini, or other AI assistants for advice, recommendations, and even emotional support. A 2025 study found that nearly 80% of Gen Z and … Continued

If your pregnancy center wants to reach women online in 2025, blogging is no longer optional—it’s essential. Search engine optimization (SEO) is changing rapidly with the rise of AI-driven search, but one thing remains clear: consistent, helpful content is what earns visibility. That’s why blogging continues to be the #1 SEO strategy for pregnancy centers. … Continued

In 2025, more women than ever are turning to Google first when they need pregnancy services, abortion information, or support. If your pregnancy center isn’t showing up near the top of local search results, you could be missing the opportunity to reach women who need you most. That’s where local search engine optimization (SEO) comes … Continued

If you want more women in your community to find your pregnancy center in 2025, your Google Business Profile (GBP) is one of the most powerful—and often underused—marketing tools at your disposal. When someone searches for services like “pregnancy help near me” or “free pregnancy testing in [your city],” Google uses location-based results to decide … Continued

Video marketing is a powerful tool for pregnancy centers to connect with donors and potential clients. However, the type of videos and the content designed for each audience will differ significantly. If you want to engage pregnant women online and raise awareness for your center, you can try three types of videos: short-form, website, and … Continued

Attracting new clients online requires a diversified marketing strategy, and blogging is one powerful tactic to add to your content marketing toolbox. Blogging enables you to better rank for service keywords, phrases, and questions potential clients may be searching for online. We understand that pregnancy centers are often busy serving clients and managing pregnancy center … Continued

Building a user-friendly website for your pregnancy center will help more potential clients notice you online, find the information they’re looking for, and easily navigate to make an appointment. Contact Choose Life Marketing to get started on building a user-friendly website. Technical steps are required to start a website, including selecting a domain and hosting … Continued

A strategic marketing plan should include a diverse mix of marketing strategies, including both inbound and outbound marketing tactics. Inbound and outbound can be thought of as “pull” versus “push” marketing. While inbound marketing involves tactics that organically attract or pull your audience to your messaging, such as websites, blogging, and search engine optimization (SEO), … Continued