“Olive saves me time and helps me understand each woman’s situation before I even speak with her.”
– Mary Michaels,Clinical Services Director,“We saw engagement almost immediately after launch. She’s been well worth the investment.”
– Jennifer Johnson,Executive Director,
Pregnancy centers have always existed to meet women where they are with empathy, compassion, and truth. But as communication habits evolve, so does the challenge. Fewer people make phone calls. Most expect instant responses. And for many women navigating unexpected pregnancies, the moment they finally reach out for help doesn’t always fall between 9 and … Continued
Gen Z has grown up asking questions out loud to their phones, smart speakers, and now to generative AI tools. Instead of typing into search bars, many are now simply asking ChatGPT, Gemini, or other AI assistants for advice, recommendations, and even emotional support. A 2025 study found that nearly 80% of Gen Z and … Continued
If your pregnancy center wants to reach women online in 2025, blogging is no longer optional—it’s essential. Search engine optimization (SEO) is changing rapidly with the rise of AI-driven search, but one thing remains clear: consistent, helpful content is what earns visibility. That’s why blogging continues to be the #1 SEO strategy for pregnancy centers. … Continued
In 2025, more women than ever are turning to Google first when they need pregnancy services, abortion information, or support. If your pregnancy center isn’t showing up near the top of local search results, you could be missing the opportunity to reach women who need you most. That’s where local search engine optimization (SEO) comes … Continued
If you want more women in your community to find your pregnancy center in 2025, your Google Business Profile (GBP) is one of the most powerful—and often underused—marketing tools at your disposal. When someone searches for services like “pregnancy help near me” or “free pregnancy testing in [your city],” Google uses location-based results to decide … Continued
Video marketing is a powerful tool for pregnancy centers to connect with donors and potential clients. However, the type of videos and the content designed for each audience will differ significantly. If you want to engage pregnant women online and raise awareness for your center, you can try three types of videos: short-form, website, and … Continued
Attracting new clients online requires a diversified marketing strategy, and blogging is one powerful tactic to add to your content marketing toolbox. Blogging enables you to better rank for service keywords, phrases, and questions potential clients may be searching for online. We understand that pregnancy centers are often busy serving clients and managing pregnancy center … Continued
Building a user-friendly website for your pregnancy center will help more potential clients notice you online, find the information they’re looking for, and easily navigate to make an appointment. Contact Choose Life Marketing to get started on building a user-friendly website. Technical steps are required to start a website, including selecting a domain and hosting … Continued
A strategic marketing plan should include a diverse mix of marketing strategies, including both inbound and outbound marketing tactics. Inbound and outbound can be thought of as “pull” versus “push” marketing. While inbound marketing involves tactics that organically attract or pull your audience to your messaging, such as websites, blogging, and search engine optimization (SEO), … Continued
We’re diving into the world of Instagram and Facebook marketing to shed light on two powerful features: Stories and Highlights. Whether you’re new to the social media landscape or seeking ways to elevate your center’s online presence, understanding the functions and benefits of Stories and Highlights is key. These features are not just trendy additions; … Continued
With huge email service providers Google and Yahoo implementing new policies to protect their customers from email spam, we have received many questions from pregnancy centers. How will your automated emails continue to be delivered? Does this impact your fundraising emails? Will other email service providers follow suit? Before we answer these questions, it’s important … Continued
ChatGPT marks a new era in AI-driven communication. As a state-of-the-art language processing tool developed by OpenAI, it’s based on Generative Pre-trained Transformers (GPT), known for generating human-like text. Trained on diverse internet text, it uses machine learning to generate responses based on user input, learning continuously from new information on the web and interactions. … Continued