Just like it’s easy to pass over the middle seats of an airplane or the middle child of the family, it’s easy to miss the middle of the marketing funnel. We covered the top of the funnel, the valuable tool of social media, last week. Now it’s time for step two of the marketing funnel: … Continued
Coming up with a marketing plan for your pregnancy center can seem overwhelming, but when you break it down into practical steps, it has a way of becoming easier to understand and create as you make a plan. A marketing funnel consists of three different stages: awareness, consideration, and conversion. All stages are needed to … Continued
In your busy job managing a pregnancy center, updating your website is likely the last thing you think about. Maybe you updated it several years ago and thought you wouldn’t have to worry about it again. Or maybe you have been wanting to update it but it’s hard to find the time. Unfortunately, websites don’t … Continued
As a pregnancy center, while your mission and marketing strategies are unique, your marketing funnel looks the same as other business models. And, it’s simpler than you may think. Marketing happens in stages, and marketing tactics play different roles in your overall strategy. Understanding the marketing funnel for your PRC can help your center make … Continued
If you follow digital marketing trends, you know strategies and tactics change quickly. It seems like every week an algorithm changes, a new social platform pops up, and new ways to engage online emerge. Virtual geofencing is one such recent additional feature of Google Ads Display campaigns.
The FDA has approved abortion by telemedicine during the COVID-19 pandemic, putting women’s health in danger all around the United States. A major component of the battle we fight against abortion rights is now directly tied accessing the abortion pill on-demand through online purchasing. The battle for women’s health and safety not only continues with … Continued
With the over-saturation of news today and the frequent censorship of pro-life voices, it’s difficult to stay up to date on all abortion related legislation and news. This is especially true when it comes to the victories of the pro-life side. There is an active fight like we’ve never seen before as we watch our … Continued
Between fierce competition from abortion clinics, and the rise of Telehealth and online abortion pill shopping, how can you reach abortion-minded woman first and get them to come in? While the landscape has become more and more challenging, an excellent and seamless marketing strategy still holds the key to driving client foot traffic. Ensuring you … Continued
Reaching abortion-minded women remains top priority for pregnancy centers all over the country, and one of the best and most effective ways to reach them is with Google Ads. If centers can successfully intercept their target’s traffic during their search for solutions, they can help save more lives and deliver even more hope to women … Continued
Now more than ever, it’s easier for women to find the abortion pill online. The FDA recently announced a policy change due to COVID-19 that allows women using telemedicine to order the abortion pill online and have it delivered through the mail instead of requiring an in-person visit to a doctor’s office or clinic. This … Continued
Planned Parenthood recently came out with a statement about their founder, Margaret Sanger, addressing that she was indeed a racist, saying, “Margaret Sanger’s eugenicist ideas were wrong in 1916, and they’re wrong now.” Part of Planned Parenthood’s marketing strategy involves claiming they are anti-racist today and disassociating themselves from their founder and the organization’s racist … Continued
You take part in a life-giving mission, and so do your donors. Stay focused and encouraged by keeping the vision in front of your faithful supporters in the fight for life. What an honor it is to have people come alongside you and support mothers, babies, and families. Everyone these days seem to have busy … Continued