Are you struggling to reach the abortion-minded woman online? You may already know who your target audience is, but you know something is missing from your online marketing strategy. You are not alone, as many centers struggle to close the gap between themselves and their potential clients. Did you know Google has already received 360 … Continued
2021 was “the worst year” for the abortion industry, according to Planned Parenthood’s research arm, the Guttmacher Institute. Along with the passing of the Texas Heartbeat Bill and the Supreme Court hearing of the Dobbs v. Jackson case, things are looking pretty bleak for the abortion industry. With the Supreme Court potentially overturning Roe v. … Continued
Social media can feel like the Wild West. There’s always a new frontier to explore, while leaving everything you once knew in the dust. We’ve seen this firsthand over the last decade as social media moved from simple status updates to many users becoming video content creators. The rise of video content is the most … Continued
Big Tech is constantly evolving. Keeping up with it, even on a need-to-know basis, can be challenging. Read our guide to find out the top things your pregnancy center needs to know about Big Tech in 2022. 1. Meta: Facebook’s New Overarching Brand You’ve probably seen commercials or heard the name “Meta” headlined in the … Continued
The mission of saving lives makes you unique from all other types of businesses. Trusting a marketing agency with this mission can be challenging – as there is a great responsibility that comes with it. A pro-life marketing agency is something to consider as you search for marketing services for your center or organization, as … Continued
You have a lot on your plate. You are wrapping up fall special events, working on your budget for 2022, and managing the daily operations of your pregnancy center. What is your vision for the new year? Do you have the funds to accomplish this vision? As you go into the last two months of … Continued
Just like it’s easy to pass over the middle seats of an airplane or the middle child of the family, it’s easy to miss the middle of the marketing funnel. We covered the top of the funnel, the valuable tool of social media, last week. Now it’s time for step two of the marketing funnel: … Continued
Coming up with a marketing plan for your pregnancy center can seem overwhelming, but when you break it down into practical steps, it has a way of becoming easier to understand and create as you make a plan. A marketing funnel consists of three different stages: awareness, consideration, and conversion. All stages are needed to … Continued
In your busy job managing a pregnancy center, updating your website is likely the last thing you think about. Maybe you updated it several years ago and thought you wouldn’t have to worry about it again. Or maybe you have been wanting to update it but it’s hard to find the time. Unfortunately, websites don’t … Continued
As a pregnancy center, while your mission and marketing strategies are unique, your marketing funnel looks the same as other business models. And, it’s simpler than you may think. Marketing happens in stages, and marketing tactics play different roles in your overall strategy. Understanding the marketing funnel for your PRC can help your center make … Continued
If you follow digital marketing trends, you know strategies and tactics change quickly. It seems like every week an algorithm changes, a new social platform pops up, and new ways to engage online emerge. Virtual geofencing is one such recent additional feature of Google Ads Display campaigns.
The FDA has approved abortion by telemedicine during the COVID-19 pandemic, putting women’s health in danger all around the United States. A major component of the battle we fight against abortion rights is now directly tied accessing the abortion pill on-demand through online purchasing. The battle for women’s health and safety not only continues with … Continued