Social media has been evolving since its widespread adoption in the early 2000’s. However, between Coronavirus isolation, the election, and the rise in social justice issues, the influence and impact of social media has grown faster than ever before. Statista reports 32% of people in the U.S. are spending more time on social media, as … Continued
Search engine optimization (SEO) can feel overwhelming. While there are many technical aspects of this marketing strategy, there are things you can begin to incorporate today to provide excellent SEO on your website. Remember SEO is what will help your website rank higher in search results. If your site isn’t optimized for the right keywords, … Continued
We are living in unprecedented times. Pandemic aside, who would have thought our first amendment right to free speech would be challenged in 2021? Let’s discuss everything you need to know about the current state of internet ads and censorship. Despite our constitutional rights, Big Tech has become powerful with 63% of U.S. citizens over … Continued
If your center is looking for a way to capture more engagement, draw more clients, and effectively ask for donations, video is the answer. As video consumption continues its rapid rise in popularity since 2017, it’s important to leverage it to maximize your marketing impact, whether for donors or abortion-minded women. In this FREE guide, … Continued
She thinks she needs an abortion. You have the opportunity to offer a better solution. To reach abortion-minded women in 2020, your website must be optimized with the right keywords and components to show up in her search results. Search engine optimization can strike fear in your heart because you have heard it is important … Continued
Let’s be honest. For most pregnancy centers we talk to, this pandemic has been a long road. Adapting how you serve people, worrying about finances and canceled events, keeping up with new technology to communicate with both staff and clients, wondering how long you will have to do all of this… it’s a lot. While … Continued
What is the Google Knowledge Vault? For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one … Continued
Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you! In this … Continued
As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? You should, and you can. Are you concerned … Continued
In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to … Continued
It’s the last day of the year! As we look ahead to a new year and new decade, we also took time to look back over various 2019 marketing trends. These trends impacted your marketing efforts and will continue to have an impact moving into the future. Marketing is constantly changing and evolving and it’s … Continued
What is a brand? A brand is how you are known. We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the … Continued